Our Valentine’s Day Gift Guide for 2024

35 Sweet Gifts to Say I Love You for Under $100

sweater pillow on purple background

Graphic by KCM

From the perfect bathrobe to an ice cream subscription, these affordable picks make lovable gifts.

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The world of Valentine’s Day gifts has come a long way since chocolates, carnations, and greeting cards featuring Cupid’s arrow. Now, there are plenty of unique ways people are using the holiday as an excuse to share some love, whether it’s with a romantic partner or not. Maybe your best friend finally retired or started the business she’s always talked about — congratulate her with a fun Valentine’s Day gift. If your sister is having a tough time juggling work and home life, a relaxing trio of desktop candles could be the pick-me-up that gets her through the week. Or maybe it’s you who needs a little something sweet this Valentine’s Day.

Whatever the scenario, there are probably a few people in your life who could use some extra lovin’ this season, and Valentine’s Day is an easy and convenient occasion to show someone you care with a thoughtful gift. You don’t have to break the bank to make them feel valued — we found some great inexpensive Valentine’s Day gift ideas for under $100.

So, with you and all your loved ones in mind, here are 35 special gifts to help you say I love you. Carefully selected, these are the gifts almost anyone would be happy to receive. A spa-like robe? Yes, please. Five pints of gourmet ice cream delivered straight to the doorstep? OK! The best part? These affordable Valentine’s Day gifts are editor-approved.

For more lovable finds, shop our complete Valentine’s Day Gift Guide.

35 Best Valentine’s Day Gifts Under $100

Cushion Lab Pressure Relief Seat Cushion

Cushion Lab

It might not sound romantic, but what’s a better gift than support? We’re all spending more time at home on our bottoms these days, and if your giftee could use a little boost, this pressure-relief seat cushion manages to be a practical and thoughtful surprise.

$63 at Cushion Lab

LAKE Weekend Nightgown

LAKE

Valentine’s Day doesn’t have to be all about lingerie and heart emojis. Lake pajamas are beloved here at Katie Couric Media, whether we’re polling our editors or our readers. Think outside of the heart-shaped box with this sweet nightgown, dotted with adorable stars in a cooling pima cotton fabric, which some say is the cashmere of cotton.

$84 at LAKE

J.Crew Heritage Cotton Rollneck Men’s Sweater

J.Crew

Here’s a gift he can wear year-round. A cross between a crewneck and a turtleneck, this versatile knit is made of a heavy cotton that is warm yet breathable. Available in true navy and a creamy white, it’s the kind of classic sweater that can be slotted into almost anyone’s wardrobe.

$90 at J.Crew

lululemon Crossbody Camera Bag

lululemon

Not everyone is a fan of belt bags, despite lululemon’s ubiquitous style selling out constantly. For the bum bag averse, this similar crossbody style might be a better pick. It comes in three different colors, has two separate compartments for the ultra-organized, and is made of water-repellent fabric for unexpected rainy days.

$78 at lululemon

Olive & June Bestsellers Nail Polish Set

Olive & June

For your beauty loving BFF, there’s no better nail polish gift set to give than this 10-pack from our favorite nail care brand, Olive & June. These polishes last way longer than a week and the innovative brush design makes getting the polish neatly on your nails so easy.

$96 at Olive & June

Maude Spot Vibrator

Maude

There’s no need to be coy on Valentine’s Day, so we love that this gift gets right to the point. Made of soft-touch medical-grade silicone and boasting five different speeds, this powerful yet discreet vibrator is great for solo use or with another person. In other words, it’ll be a very happy holiday.

$79 at Maude

UGG Scuffette Slipper

Zappos

We’ve said it once and we’ll say it again: UGG slippers are simply the GOAT (greatest of all time)These slides live up to their reputation thanks to the soft lining and water-resistant durability. We’ll always gravitate toward this classic camel color, but if you’re sticking to the Valentine’s Day aesthetic, they also come in a bright pink.

$95 at Zappos

Oui the People All in All Body Balm

Oui the People

The secret to smoother skin is here, and it comes in the form of a nourishing body butter. Made of plant-based retinol alternatives like sea fennel extract (which promotes cell turnover and collagen production), this potent formula smooths skin better than your typical moisturizer. And unlike most body butters, this glides on and instantly melts into your skin, so it won’t leave you with that icky, sticky feeling.

$95 at Oui

DIY Candle Making Kit

Madewell

Gifting a candle for Valentine’s Day is traditional but can be a little basic. If your person loves scented candles and a crafty project, this set combines both interests. NYC-based candle company Reisfields is known for their beautiful scents, and this set allows your loved one to make one themselves. The kit includes all-natural soy wax, a reusable jar, and dried flowers and energy stones to place within.

$40 at Nordstrom

Foria Intimacy Bath Salts

Few experiences are as attainably luxurious as a soothing bath. Floria’s bath salts deepen the relaxing ritual with a CBD-infused formula, with the beneficial addition of epsom salt, organically-grown kava, cacao, rose, and more. It’s sure to set the mood for whatever else the night has to offer.

$38 at Foria

Dame Pom Vibrator

Dmae

We appreciate a sex toy that doesn’t include unnecessary and intimidating bells and whistles. Dame went for the minimalist route, but this petite vibrator still delivers a sensual experience with a wide array of pulses and intensities. Consider this for both amateurs and sexperts alike.

$95 at Dame

Courant Mag:2 Charger

Courant

We’re the first to admit how attached to our phones we can be, so we don’t blame others if they’re the same. For the like-minded, try gifting a charging station. We’re especially fond of Courant’s model, which looks more like a Danish art piece than a charger.

$100 at Courant

Air & Anchor Meet Me in the Middle Necklace

Air & Anchor

When it comes to gifting jewelry, it can be easy to fall into the false assumption that it needs to be expensive to be beautiful. Let Air & Anchor set the record straight with gorgeous baubles that fit your budget. Choose from a vintage gold or silver finish with this timeless yet modern necklace, handcrafted in the USA.

 

$67 at A&A

Slip Silk Pillowcase

Nordstrom

Pure silk pillowcases are a gift that keeps on giving: They instantly transform your bedscape by giving it a sultry glow. And every night, the fabric cares for your skin and hair, making your sleep luxuriously restorative.

$89 at Nordstrom

Cleverfy Shower Steamers

Amazon

Things are about to get steamy — literally. This set of shower bombs will elevate your bathroom to a luxury hotel spa with soothing scents like eucalyptus and peppermint. Treat yourself (or others, we suppose) to this unique gift idea immediately.

$20 at Amazon

Bluebonnet Italian Leather Apple Watch Strap

Neiman & Marcus

Smart watches don’t have to be sporty. Upgrade your loved one’s timekeeper with a luxurious leather strap. And, if you’re looking for something trendier, we love this tortoise resin find for $40. (And yes, these are compatible with the Apple Watch.)

$90 at Neiman Marcus

Fishers Finery 100% Mulberry Silk Cami Boxer Pajama Set

Amazon

A 100 percent silk pajama set for less than $100? This Fishers Finery set makes a romantic and affordable Valentine’s Day gift. And if you prefer more vibrantly colored sleepwear, you can score this set in a dusty pink, fiery red, and six other shades.

$93 at Amazon

Paper Source Valentine’s Day Gift Bundle

Paper Source

Paper Source wants to be a one-stop-shop for all your small V-Day goodies. The greeting card company has a wide variety of adorable and cheeky Valentine’s Day gift bundles to make the holiday even more seamless. Pick a greeting card, a sweet, a small gift, or kid’s plush toy, and the perfect wrapping to go with it. Voilà! You’re done.

Starts at $6

Gorjana Reese Pearl Huggies

Gorjana

You can never go wrong with gifting simple, beautiful jewelry on Valentine’s Day. These pearl drop earrings from Gorjana feature freshwater pearls and are an easy way to add some shine to an everyday outfit.

$50 at Gorjana

Just Breathe Eucalyptus Spa Gift Set

Uncommon Goods

Plant moms, rejoice! Uncommon Goods’ Eucalyptus Spa Kit comes with eucalyptus seeds to plant in an adorable bamboo pot that’d be very happy on your windowsill or desktop. Follow a few simple steps, then let the self-watering system go to work.

$40, Uncommon Goods

Brooklinen Super Plush Robe

Brooklinen

Make your partner feel like they’re at a spa by surprising them with this plush bathrobe. Known for creating ultra soft sheets, Brooklinen didn’t skimp on thread count when they crafted this robe using 100 percent Turkish cotton.

$89 at Brooklinen

JIGGY Sisters by Sasha Ignatiadou Puzzle

JIGGY

Looking for a cute way to show your sister some love? Invite her over, pull out a bottle of your favorite wine, then get to work on this JIGGY puzzle. The beautiful Sisters design is by German artist @sasha.ignatiadou and the kit comes with puzzle glue so you can save the art and hang it up after you finish.

$40 at Jiggy

Hanky Panky 3-Pack Original Rise Lace Thongs

Nordstrom

Hanky Panky’s mid-rise thongs have been a staple in women’s undie drawers for years. Why? They’re so soft, stretch in all the right places, hit at a flattering height, and don’t cause any uncomfortable wedgies. And if you’re looking for something a little kinkier, this pair has an open gusset.

$33 at Nordstrom

Winky Lux Cheeky Rose Blush

Winky Lux

Melded into an adorable rose design, Winky Lux’s cream blushes are formulated with Vitamin E and other enriching ingredients. Just dab a few fingertips on the apples of your cheeks for a just-back-from-vacation glow.

$20 at Winky Lux

Nashelle 14K-Gold Fill Initial Mini Heart Pendant Necklace

Nordstrom

Personalized jewelry is always a treasured gift. This 14K gold-filled initial necklace will be easy to layer with other go-to necklaces and it won’t turn green if you forget to take it off when you shower.

$51 at Nordstrom

Brumate Wine Without Limits Gift Set

Brümate

Brumate’s Winesulator set will keep your favorite full bottle of red or white at the perfect temperature for over 24 hours. The wine travel kit comes with one Winesulator and two 14 oz. Uncork’d insulated XL wine tumblers. It’s a thoughtful gift for those who picnic often — or just don’t do well with glass. 

$75 at Brumate

Cuyana Travel Jewelry Case

Cuyana

2023 is hopefully going to be the year we make up for lost time when it comes to traveling. Cuyana’s on-the-go jewelry case is perfect for those who believe no outfit is complete without a few accessories. This sleek case features various compartments and pouches for bracelets, rings, earrings, and necklaces so nothing will be crushed once you arrive at your destination.

$98 at Cuyana

Bombas 6-Pack of Ankle Socks

Bombas

Bombas socks are not only soft and well-padded, they’re intentionally constructed to prevent blisters with a comfort support system. The brand also supports those in need by donating one pair for every pair purchased, so you can feel good about gifting these. 

$74 at Bombas

Olympia Provisions Salami Bouquet

Food52

Yes, Valentine’s Day is unofficially a “flowers” holiday. But if they’re not into flowers and more into food (we can relate), gift them a bouquet filled with gourmet salami.

$70+ at Food52

Magnolia Bakery World-Famous Banana Pudding Variety Multipack

Magnolia Bakery

For the ones with a sweet tooth, this set of six delicious Magnolia banana pudding packs will deliver (right to their doorstep). With flavors like red velvet banana pudding and chocolate hazelnut pudding, your loved one won’t have to reach far to satisfy a craving.

$63 at Magnolia

Petite Pink Orchid

The Sill

Flowers are an impressive gift, but they don’t usually last very long. That is, unless you gift a gorgeous Orchid, like this one from The Sill. Orchids require minimal maintenance (you only need to water them every one to two weeks) and they’ll continuously bloom if you take good care of them.

$78 at The Sill

Staub Mini Round Cocotte

Sur La Table

We all want to make a stew, soups, casseroles, and cobblers for the cold winter months. This mini round cocotte from Sur La Table cooks the perfect proportions. Whether you’re making an individual serving for a quick meal or a dinner for two, the enameled cast-iron pot retains and distributes heat for flavorful, fast meals. Best of all? It won’t rust or chip, and it’s dishwasher safe.

$90 at Sur la Table

Baxter of California Beard Grooming Oil for Men

Amazon

Many men have experimented with their facial hair during the pandemic, for better or worse. Regardless, give him (and you) the gift of a nourished, softer beard or mustache with premium beard oil.

$28 at Amazon

Slip Countoured Silk Mask

Anthropologie

Fact: We all need more sleep. This face mask will help with that. Crafted from long-strand mulberry silk both inside and out, the silk sleep mask protects delicate skin from the tugging effects of tossing and turning. Slip is known for their chic masks, and this one is designed with eyelashes and eyelash extensions in mind. 

$55 at Anthropologie

Leeway Home Set of Four Coupe Glasses

Leeway Home

Cocktails, anyone? This set of four hand blown glasses by Leeway Home are a glam addition to any bar cart. While you’re at it, pair this gift with a fun cocktail recipe book like this one.

$60 at Leeway