Partnering with KCM offers an invaluable association with a credible and revered voice whose appeal crosses generational, gender, partisan, and socioeconomic lines.

How KCM works with partners

  • Strategy-Setting and Insights

    We work with brands to define a shared purpose / purposes.

  • Content Creation

    We collaborate on custom content campaigns, from original short-form video franchises to full-scale documentary programs.

  • Media Partner and Influencer

    We amplify a brand’s purpose-driven messages through storytelling on our owned platforms (newsletter, podcast, social).

  • Distribution

    Our access and convening power allow us to create amplification and distribution strategies that full-service production companies, advertising, PR and media agencies cannot match — or accomplish alone.

Partnership Opportunities

Founding Partnerships Content Partnerships Affiliate Partnerships

Founding Partnerships

KCM partners with brands through ongoing, annual relationships —Founding Partnerships — centered around developing content that amplifies each brand’s purpose-driven marketing goals.

We work with Founding Partners to define a shared purpose and amplify those purpose-driven messages through storytelling on our owned platforms, activating on your full-year content calendar.

Annual content campaigns may include:

  • Newsletter takeovers
  • Original short or long-form video franchises
  • Social content series
  • Original article series
  • Events/appearances

Annual content campaigns may include:

  • Newsletter takeovers
  • Original short or long-form video franchises
  • Social content series
  • Original article series
  • Events/appearances
Walmart Logo
Exact Sciences Logo

Content Partnerships

KCM uses our expertise in strategy and storytelling to elevate our esteemed brand partners’ always on initiatives. From discovery and curation to customized distribution strategies, each campaign is designed around authentic storytelling. 

We provide brand partners with content programs that engage with global audiences to achieve their individualized campaign goals. Whether it is a tentpole holiday, or strategy to compliment a broader marketing campaign, KCM provides best-in-class creative development that leads to top performance. 

Content Sponsorships may include:

  • Wake Up Call newsletter integrations
  • Original digital video
  • Social content
  • Podcast integrations

Content Sponsorships may include:

  • Wake Up Call newsletter integrations
  • Original digital video
  • Social content
  • Podcast integrations

Affiliate Partnerships

KCM’s affiliate sales program offers brands the opportunity to promote products and services to our engaged, affluent audience across our KCM properties – website, social, and newsletter.

Consistent with our approach across KCM, our affiliate partnerships are first rooted in high-quality, original content. Product integrations feel organic and editorial – driving strong conversion rates.

Integration opportunities include original themed articles, holiday gift guides, “Katie’s Faves” product recommendations, and year-round shopping suggestions.

Ways to activate an Affiliate Partnership with KCM:

  • Partner through an automatic content modernization platform (e.g. Skimlinks)
  • Partner with an agreed upon flat commission
  • KCM Editorial+ (elevate a traditional affiliate partnership model by adding on original editorial content to support the affiliate link)

Ways to activate an Affiliate Partnership with KCM:

  • Partner through an automatic content modernization platform (e.g. Skimlinks)
  • Partner with an agreed upon flat commission
  • KCM Editorial+ (elevate a traditional affiliate partnership model by adding on original editorial content to support the affiliate link)

Founding Partnerships

KCM partners with brands through ongoing, annual relationships —Founding Partnerships — centered around developing content that amplifies each brand’s purpose-driven marketing goals.

We work with Founding Partners to define a shared purpose and amplify those purpose-driven messages through storytelling on our owned platforms, activating on your full-year content calendar.

Annual content campaigns may include:

  • Newsletter takeovers
  • Original short or long-form video franchises
  • Social content series
  • Original article series
  • Events/appearances

Annual content campaigns may include:

  • Newsletter takeovers
  • Original short or long-form video franchises
  • Social content series
  • Original article series
  • Events/appearances
Walmart Logo
Exact Sciences Logo

Content Partnerships

KCM uses our expertise in strategy and storytelling to elevate our esteemed brand partners’ always on initiatives. From discovery and curation to customized distribution strategies, each campaign is designed around authentic storytelling. 

We provide brand partners with content programs that engage with global audiences to achieve their individualized campaign goals. Whether it is a tentpole holiday, or strategy to compliment a broader marketing campaign, KCM provides best-in-class creative development that leads to top performance. 

Content Sponsorships may include:

  • Wake Up Call newsletter integrations
  • Original digital video
  • Social content
  • Podcast integrations

Content Sponsorships may include:

  • Wake Up Call newsletter integrations
  • Original digital video
  • Social content
  • Podcast integrations

Affiliate Partnerships

KCM’s affiliate sales program offers brands the opportunity to promote products and services to our engaged, affluent audience across our KCM properties – website, social, and newsletter.

Consistent with our approach across KCM, our affiliate partnerships are first rooted in high-quality, original content. Product integrations feel organic and editorial – driving strong conversion rates.

Integration opportunities include original themed articles, holiday gift guides, “Katie’s Faves” product recommendations, and year-round shopping suggestions.

Ways to activate an Affiliate Partnership with KCM:

  • Partner through an automatic content modernization platform (e.g. Skimlinks)
  • Partner with an agreed upon flat commission
  • KCM Editorial+ (elevate a traditional affiliate partnership model by adding on original editorial content to support the affiliate link)

Ways to activate an Affiliate Partnership with KCM:

  • Partner through an automatic content modernization platform (e.g. Skimlinks)
  • Partner with an agreed upon flat commission
  • KCM Editorial+ (elevate a traditional affiliate partnership model by adding on original editorial content to support the affiliate link)

Our Audience

Katie Couric’s reach spans generations, with a potential fan market exceeding 101M adults — Millennials, Gen X and Boomers. Her fans are highly educated, affluent, and reflect U.S. diversity.

Katie currently reaches this fanbase in a number of ways, including social channels, a daily newsletter, podcasts, third-party media distributors, paid and earned media and more.

Testimonials

“We value Katie’s approach to storytelling and have great respect for her journalistic capabilities. Ally signed on as an anchor partner for her Wake-Up Call newsletter because we share the same values. She always wants to focus on the silver linings — and, especially during COVID-19, she has turned her attention to stories of hope and perseverance, which aligns with how the Ally brand views the world.”

Andrea Brimmer, Chief Marketing Officer, Ally Bank

“A successful partnership starts with people who share a common vision and values. Katie and the entire KCM team lives the values of courage and integrity, two values very important at Sleep Number. We are proud to be a founding partner of “Wake-Up Call” – it has given us a new way to inspire and educate individuals about quality sleep and its impact on health and wellness.”

Kevin Brown, Chief Marketing Officer, Sleep Number

“Creating content with news organizations enables marketers to convey points of view beyond what can be said in advertising alone. That’s one of the reasons we’re working with Katie Couric Media. Katie is a brilliant and courageous journalist, and together we’re creating stories that are more useful, interesting and inspiring for the consumers we serve.”

Marc Pritchard, Chief Brand Officer, Procter & Gamble

Partner with us

Learn more about Katie Couric Media’s owned and operated platforms as well as recent projects.

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