Partnering with KCM offers an invaluable association with a credible and revered voice whose appeal crosses generational, gender, partisan, and socioeconomic lines.
How KCM works with partners
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Strategy-Setting and Insights
We work with brands to define a shared purpose / purposes.
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Content Creation
We collaborate on custom content campaigns, from original short-form video franchises to full-scale documentary programs.
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Media Partner and Influencer
We amplify a brand’s purpose-driven messages through storytelling on our owned platforms (newsletter, podcast, social).
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Distribution
Our access and convening power allow us to create amplification and distribution strategies that full-service production companies, advertising, PR and media agencies cannot match — or accomplish alone.
Partnership Opportunities
Keystone Partnerships
KCM partners with brands through ongoing, annual relationships —Founding Partnerships — centered around developing content that amplifies each brand’s purpose-driven marketing goals.
We work with Founding Partners to define a shared purpose and amplify those purpose-driven messages through storytelling on our owned platforms, activating on your full-year content calendar.
Annual content campaigns may include:
- Newsletter takeovers
- Original short or long-form video franchises
- Social content series
- Original article series
- Events/appearances
Annual content campaigns may include:
- Newsletter takeovers
- Original short or long-form video franchises
- Social content series
- Original article series
- Events/appearances
Cornerstone Partnerships
KCM uses our expertise in strategy and storytelling to elevate our esteemed brand partners’ always on initiatives. From discovery and curation to customized distribution strategies, each campaign is designed around authentic storytelling.
We provide brand partners with content programs that engage with global audiences to achieve their individualized campaign goals. Whether it is a tentpole holiday, or strategy to compliment a broader marketing campaign, KCM provides best-in-class creative development that leads to top performance.
Content Sponsorships may include:
- Wake-Up Call newsletter integrations
- Original digital video
- Social content
- Podcast integrations
Content Sponsorships may include:
- Wake-Up Call newsletter integrations
- Original digital video
- Social content
- Podcast integrations
Affiliate Partnerships
KCM’s affiliate sales program offers brands the opportunity to promote products and services to our engaged, affluent audience across our KCM properties – website, social, and newsletter.
Consistent with our approach across KCM, our affiliate partnerships are first rooted in high-quality, original content. Product integrations feel organic and editorial – driving strong conversion rates.
Integration opportunities include original themed articles, holiday gift guides, “Katie’s Faves” product recommendations, and year-round shopping suggestions.
Ways to activate an Affiliate Partnership with KCM:
- Partner through an automatic content modernization platform (e.g. Skimlinks)
- Partner with an agreed upon flat commission
- KCM Editorial+ (elevate a traditional affiliate partnership model by adding on original editorial content to support the affiliate link)
Ways to activate an Affiliate Partnership with KCM:
- Partner through an automatic content modernization platform (e.g. Skimlinks)
- Partner with an agreed upon flat commission
- KCM Editorial+ (elevate a traditional affiliate partnership model by adding on original editorial content to support the affiliate link)
Keystone Partnerships
KCM partners with brands through ongoing, annual relationships —Founding Partnerships — centered around developing content that amplifies each brand’s purpose-driven marketing goals.
We work with Founding Partners to define a shared purpose and amplify those purpose-driven messages through storytelling on our owned platforms, activating on your full-year content calendar.
Annual content campaigns may include:
- Newsletter takeovers
- Original short or long-form video franchises
- Social content series
- Original article series
- Events/appearances
Annual content campaigns may include:
- Newsletter takeovers
- Original short or long-form video franchises
- Social content series
- Original article series
- Events/appearances
Cornerstone Partnerships
KCM uses our expertise in strategy and storytelling to elevate our esteemed brand partners’ always on initiatives. From discovery and curation to customized distribution strategies, each campaign is designed around authentic storytelling.
We provide brand partners with content programs that engage with global audiences to achieve their individualized campaign goals. Whether it is a tentpole holiday, or strategy to compliment a broader marketing campaign, KCM provides best-in-class creative development that leads to top performance.
Content Sponsorships may include:
- Wake-Up Call newsletter integrations
- Original digital video
- Social content
- Podcast integrations
Content Sponsorships may include:
- Wake-Up Call newsletter integrations
- Original digital video
- Social content
- Podcast integrations
Affiliate Partnerships
KCM’s affiliate sales program offers brands the opportunity to promote products and services to our engaged, affluent audience across our KCM properties – website, social, and newsletter.
Consistent with our approach across KCM, our affiliate partnerships are first rooted in high-quality, original content. Product integrations feel organic and editorial – driving strong conversion rates.
Integration opportunities include original themed articles, holiday gift guides, “Katie’s Faves” product recommendations, and year-round shopping suggestions.
Ways to activate an Affiliate Partnership with KCM:
- Partner through an automatic content modernization platform (e.g. Skimlinks)
- Partner with an agreed upon flat commission
- KCM Editorial+ (elevate a traditional affiliate partnership model by adding on original editorial content to support the affiliate link)
Ways to activate an Affiliate Partnership with KCM:
- Partner through an automatic content modernization platform (e.g. Skimlinks)
- Partner with an agreed upon flat commission
- KCM Editorial+ (elevate a traditional affiliate partnership model by adding on original editorial content to support the affiliate link)
KCM’s Platforms
Email Newsletters 
Podcast Series 
Long-Form Video Series 
Short-Form Video Series 
Live and Virtual Events 
Our Audience
Katie Couric’s reach spans generations, with a potential fan market exceeding 101M adults — Millennials, Gen X and Boomers. Her fans are highly educated, affluent, and reflect U.S. diversity.
Katie currently reaches this fanbase in a number of ways, including social channels, a daily newsletter, podcasts, third-party media distributors, paid and earned media and more.
Testimonials
Partner with us
Learn more about Katie Couric Media’s owned and operated platforms as well as recent projects.
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