Our Valentine’s Day Gift Guide for 2023

The Best Valentine’s Day Gifts to Give Yourself — Because You Deserve It

collage of gifts for yourself

Graphic by KCM

No one knows what you want better than you.

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With Valentine’s Day looming, celebrating the ones you love is probably top of mind. We have a feeling there’s one person you accidentally left off that list, though. No, not your mother-in-law…YOU! (OK but be nice to your mother-in-law, too.) Yes, the holiday of romance isn’t exclusively for couples. Not only can you shower your family and friends with some extra smooches, but you should also be showing yourself a little extra love on this Hallmark holiday (and every day).

While we appreciate anyone who surprises us with a present, sometimes you’re better off rewarding yourself with the items you actually want. Take lingerie as an example: It might not be the best item to give your sister or aunt unless they specifically asked for it, but if your nightwear collection needs a sexy upgrade, you might be the best person for the job. Other gifts you might not want someone else to give you? Kitchen tools. Yes, you might really want a new pan, but if your cooking-averse husband bought it for you, it might be slightly insulting.

From luxury candles to Katie’s favorite Jenni Kayne cashmere cardigan, we’ve got the best Valentine’s Day gifts to give yourself below. 

For more lovable finds, shop our complete Valentine’s Day Gift Guide. 

Best Gifts for Yourself

Chanel Rouge Allure Velvet Lipstick


Sure, you might not be able to splurge on a Chanel bag, but you can get a slice of luxury with the brand’s equally iconic lipstick. Their newest collection features this creamy, velvety finish in an array of reds and mauves — your new signature lip is one click away.

$45 at Nordstrom

ElyseRyan Happy Heart Bracelet


Give yourself the gift of positive thinking in style with this stackable bracelet from ElyseRyan. It’s made with gold-filled beads (read: won’t tarnish) with a dainty heart that’s subtle enough to wear every day, not just during the season of love. Right now it’s on sale for 50 percent off.

$45 at ElyseRyan

Moon Juice Collagen Protect

Moon Juice

Moon Juice is a Gwyneth Paltrow-approved wellness brand that creates products aimed to help you feel your best. This supplement powder helps aid collagen production, thereby limiting fine lines and boosting hydration. It also just so happens to add a luscious, creamy flavor to your morning coffee.

$32 at Moon Juice

Cashmere Cocoon Cardigan by Jenni Kayne

Jenni Kayne

No one really wants their loved one to gift them a sweater. But on the other hand, everyone needs a good cozy cardigan! If you’re really in the mood to indulge in a luxury gift, you can’t go wrong with Jenni Kayne’s perfect cashmere cardigan. It’s slightly oversized, which makes it so a no-brainer to throw on top of your favorite blouse or go-to tee. This is an elevated wardrobe staple that you’ll cherish for years to come.

$445 at Jenni Kayne

Augustinus Bader Rich Cream

Augustinus Bader

Don’t let the steep price tag scare you. For one, you’re worth it. On top of that, this item has a cult following for a good reason. Loved by celebs like Jennifer Anniston and Sandra Oh, its formula is clinically proven to support cellular renewal — which means glowy skin and fine line reduction.

$290 at AB

Quince Jewelry Case


If your jewelry collection is in dire need of organization (let’s be honest, who isn’t?), buy yourself a chic travel kit. Seriously, if you’ve ever had to frantically untangle chains before a dinner reservation, you know that a jewelry case is sometimes all that stands between you and a total meltdown. Packing your necklaces for vacation has never been easier, or looked this good.

$40 at Quince

lululemon Scuba Oversized Funnel Neck Half Zip


Adding a new item to our athleisure wardrobe has the ability to perk us right up. Maybe it’s because we’re convincing ourselves it’s for our fitness, or maybe because we love a cozy addition. Whatever the reason, this half-zip funnel-neck sweatshirt from lululemon comes in nine irresistibly bright colors that have the power to perk us up even more. Feeling festive? Opt for the bright pink.

$118 at Lululemon

Kindra Soothe Bath Soak


There’s no shame in gifting something practical — or even medical. But whatever category it falls into, if the gift involves a bath it’s that much better. For those experiencing vulvar or vaginal discomfort or shifting vaginal pH during midlife, Kindra specifically formulated a bath soak with you in mind. This soothing product with the gentle addition of chamomile will calm your skin and lull you to sleep.

$30 at Kindra

Alo High Waist Legging

Alo Yoga

We all have personal preferences when it comes to our leggings, whether it’s the right fit, rise, or color (and don’t forget about pockets!). In that case, buying them for yourself ensures a regret-proof choice. Alo Yoga makes some of our favorite styles in trendy colors that consistently sell out, so act fast before this bubblegum pink style disappears.

$128 at Alo

Quince Mongolian Cashmere Wrap


Cashmere season is starting to close, but a wrap is something you can wear all year. We’re especially fond of this affordable Quince option, which clocks in at under $100 but still feels just as soft as its designer competitors. This is also a great travel accessory that you can wear while exploring a new town or as a lightweight blanket on your next redeye.

$99 at Quince

FEED Dopp Kit


Speaking of travel, it might be time to finally upgrade your toiletries situation (especially if you’re still using Ziplocs). Give yourself a sensible gift with this easy-to-clean dopp kit by FEED, where proceeds of each purchase help provide school meals to children in need.

$48 at FEED

Kitsch Ice Roller


Making the decision to prioritize skincare is a gift. But would you really want someone else picking out what you put on your face? Probably not. So use this opportunity to get yourself the items you’ve been eyeing, like a face roller. This one features a stainless steel roller, which we prefer because it’s easy to clean. Swiping this little tool across your face regularly can help calm inflammation; promote healthy blood circulation; and help alleviate sore muscles, tension, and headaches. It’s an unlimited at-home facial for an unbeatable one-time price.

$18 at Kitsch

Avaline The Essentials


Whether you’re buying to share with friends or stocking up on vino for your home collection, Avaline’s starter pack of top-selling blends makes a great addition to any bar cart. Avaline’s wines are made from organic grapes with no additives, which means they’re less likely to lead to hangovers.

$72 at Avaline

Stick Vacuum


A vacuum isn’t the most exciting gift — especially when gifted from a loved one. But if you’re being honest with yourself, you’ve heard all the hype about stick vacuums and you really want one! So, it’s the perfect item to give yourself. We promise, it’ll make your life easier. We’re fans of BISSELL’s stick vacuums, like this Featherweight Cordless Stick Vacuum, which is super flexible, allowing for compact storage and extended reach — it got to that back corner behind our couch! Plus, every purchase gives towards the BISSELL Pet Foundation and its mission to help save homeless pets. Oh and if you happen to have a furry housemate, we cannot recommend the ICONpet Edge Cordless stick vacuum enough!

$128 at Amazon

Knix LuxeLift Pullover Bra


Buying a bra for yourself is hard enough, so someone else gifting you one might result in an immediate return. Let them know you’re covered in this department by stocking up on some new Knix bras, including one you can wear as a top or let peek through your button-down, like their LuxeLift pullover bra. The female-founded brand was launched with the intention of making bra shopping easier with virtual fittings and a wide range of sizes and styles. We love this pullover bra, which comes in 20 colors and has a barely-there feel.

$52 at Knix

Merit The Glow Set


We love makeup, but we really love non-fussy makeup. Merit makes adding a little oomph so much simpler with this introductory set. It includes the brand’s bestsellers, like a buildable lipstick and a blush so uncomplicated you can apply it with your fingers.

$92 at Merit

Hilma Custom Running/Walking Shoes


Everyone’s fitness journey is personal. Whether you’re signing up for ultramarathons or you consider a trip to the grocery store your daily cardio, your footwear should match your lifestyle. That’s where Hilma comes in: This new new sneaker brand customizes shoes to your specific needs. All you have to do is take a quiz that asks really personal questions about your feet (like, “do you have bunions?”) and they’ll present you with a shoe just for you.

$159 at Hilma

The Sill Hoya Heart

The Sill

Love plants? Get one that loves you back. The heart-shaped Hoya kerrii, also known as the Sweetheart Plant or Valentine Hoya, is a low-maintenance succulent that barely requires any work. Just place this beauty in a light-friendly windowsill, water it every few weeks, and watch it thrive.

$48 at The SIll

Rae Wellness Destress Chocolate


We’re not sure why we crave chocolate so much, but we do know where to turn for the most fulfilling bite. Rae created a bar that does more than simply satisfy your craving. Made with ashwagandha, lavender, and cacao, a daily dose of this chocolate can boost your mood, help you destress, and fight mental fatigue.

$15 at Rae

Tiny Tags Gold Script Nameplate Necklace

Tiny Tags

If you’re going to wear a piece of jewelry every day, it might be best to choose it yourself. Whether you want your own name emblazoned on your chest or you want to rock your favorite phrase or word, you can get a beautiful custom plate made by Tiny Tags.

$145 at Tiny Tags

Made by Mary Birthstone Huggie Hoop Earrings

Made by Mary

If it’s earrings you’re after, try this style from Made by Mary, which modernizes birthstone jewelry in the form of trendy huggies. These will give you subtle shine and color, but won’t distract anyone from your natural beauty.

$52 at Made by Mary

Maude Tub Kit


Enhance bath time with not one, but two soaks to add to your tub. Maude’s tub kit includes bath salts and a coconut milk bath powder, both of which are made of enriching vitamins and minerals that will leave your skin feeling silky smooth. They’re so relaxing (used alone or combined), that you might totally forget to read that book you brought to the bathroom.


$36 at Maude

Happy Dance Stress Away Set

Happy Bath

Scrub the stress away with Happy Dance’s fun gift set. Thank yourself for getting through the day (whether it was hard or not) with the brand’s CBD-infused products, including a trifecta of their body butter, bath bomb, and a limited edition dry brush. New skin, new you.

$35 at Happy Dance

Lord Jones CBD Gummies

Lord Jones

Take the edge off with candy — yummy CBD gummies, to be exact. They’re so tasty that if you weren’t tipping you off here, you’d never guess that each bite comes with a soothing dose of small-batch, hemp-derived CBD that promotes relaxation. This is flavored with the natural fruit essence of blood orange, so beware of eating too many.

$40 at Lord Jones

Wood Sage & Sea Salt Scented Home Candle by Jo Malone


Gifting yourself a luxurious candle is always a good idea. We love Jo Malone’s Wood Sage and Sea Salt candle because it has notes of sea salt (of course), ambrette seeds, and sage. The earthy scent will warm your home as you snuggle up on a cozy night in.

$75 at Nordstrom

The Artist Capsule Olive Oil Collection by Brightland


If you spend a lot of time in the kitchen (or at the dining table), then Brightland’s luxurious olive oil collection is a great place to start. Not only will you actually taste the difference between these and your grocery store’s generic alternative, but they’re so pretty that you can display them on your countertop like art.

$150 at Brightland

Jane Win Devoted Heart Love Pendant

Jane Win

Some people think heart jewelry can be a little saccharine on Valentine’s day, but we won’t hear any of that. Loving yourself should always come first, and this necklace will be a sweet reminder.

$268 at Jane Win