High-end brands at lower-than-expected prices.
Thanks to constant stress over finances or losing your job to AI (just kidding, that’s not happening…yet), it’s not always easy to rationalize a big splurge when even tipping for a latte feels expensive. But it can be difficult to balance mounting economic concerns with the perfectly normal urge to upgrade your lifestyle. After all, sometimes you deserve to treat yourself to something nice.
To help you spend judiciously, we scoured Amazon to find the best, most well-reviewed premium products that you’d have to pay more for elsewhere. Amazon’s massive early Black Friday discounts make this a great time to invest in big-ticket items like mattresses, TVs, and wellness tools, but we found steals in every category.
For our list below, we concentrated on an assortment of trusted names like Apple, Samsonite, and more. We even tracked down some hotel-worthy bed sheets with almost 350,000 reviews and a milk frother that will change your morning coffee routine. Plus, we’ve got the skinny on whether AirPods are on sale for Black Friday. If you’re interested in upgrading your household goods, we recommend a bestselling Dyson vacuum, the latest Ring doorbell, and a Le Creuset Dutch oven that will last a lifetime.
Best Early Black Friday Sales on Amazon 2024
Apple AirPods 4
Amazon
$129 (8% off)
For the uninitiated, AirPods are wireless, noise-canceling, Bluetooth headphones that many of us use to listen to our favorite music, podcasts, and audiobooks, often forgetting they’re even in our ears — that’s how comfortable and essential they become. Apple finally rebuilt these iconic buds just this year, with fancy new upgrades that are worth the investment.
Oura Ring Gen3
Amazon
$299 (17% off)
Some fitness trackers can be obtrusive, especially if you have to wear them at night. The Oura Ring, however, is so small, you’ll probably forget you’re wearing it! This tiny tech can track your body temp, heart rate, sleep quality, and 17 other biometrics to help you learn about your body and make decisions that benefit your health based on that feedback.
Bose QuietComfort Headphones
Amazon
$349 (43% off)
Podcasts, music, and audiobooks are so much more enjoyable when their sound is crisp and clear, which makes having noise-cancelling headphones a lifesaver on noisy airplanes, bustling public transportation, or busy offices. Even if you want to simply block out ambient noise, this pair of headphones can wrap you in the sweet sound of silence, allowing you to relax without having to worry about the outside world.
KitchenAid Stand Mixer
Amazon
$480 (38% off)
This is not a drill: This KitchenAid mixer is currently $180 off before Black Friday. Amateur bakers and home chefs are sure to love this model, as it can knead doughs, mix batters, and whip meringues at the touch of a button, saving you a major workout and time during arguably the busiest cooking season of all.
Candle Warmer Lamp
Amazon
$46 ($10 off)
Candle warmers help stop your candles from tunneling, which happens when the wax melts down unevenly, leaving behind a center hole. For candle enthusiasts insistent on enjoying them down to every last drop of wax, this is a nightmare. Avoid the issue with a trendy candle lamp, which is all the rage on TikTok. Not only will it melt your wax evenly, it’s safer because you can enjoy your candle flame-free. This one has a posh look that’ll complement your fancy designer candles.
Zulay Milk Frother
Amazon
$22 (14% off)
Café-level coffees are easier to make at home than you think, and it all starts with having the proper tool to make your milk silky and frothy. Katie loves this high-speed whisk, which adds the perfect amount of air to your milk (dairy or non-dairy), leaving you with a creamy, delicious latte or cappuccino that you can drink in your pajamas.
iOttie Car Mount Phone Holder
Amazon
$23 (19% off)
You’ll never have to fish your phone from the crevice between your car seat and center console ever again with this handy gadget. Using a strong suction cup, it sticks to your dash or windshield, giving you easy access to your phone for hands-free calling, following a GPS, or easy music selection. Commerce editor Katie P. has one in her older car, and she says it’s been a game changer. “I don’t have a GPS or a large screen built into my dash, so when I go anywhere, my phone is sitting in this thing feeding me directions.”
Mellanni Full Sheet Set
Amazon
$48 (37% off)
Would you believe us if we told you that these luxe sheets cost under $50 in a king size? And that more than 245,000 people gave them a five-star rating? We know it sounds like a tall tale, but it’s all true. These linens are made from super-soft microfiber (finely woven polyester), so they’re smooth to the touch and wrinkle-resistant.
Dyson V15 Detect Cordless Vacuum
Amazon
$750 (15% off)
Few vacuums are as lightweight and easy-to-maneuver as Dyson models — that’s why people are diehard fans. This one in particular weighs less than eight pounds, has up to 60 minutes of run time, and easily converts to a handheld vacuum, meaning it’ll double as a dustbuster for cleaning cars, carpeted stairs, and upholstery. Getting a discount on Dyson is rare though, so act fast.
JBL Tune 510BT Wireless Headphones
Amazon
$40 (38% off)
If you’re looking for great audio quality but don’t want to splurge, take a look at these JBL headphones. The over-ear design is comfortable, wireless, and boasts a crystal-clear sound and battery life that lasts up to 40 hours. All the colors, including the fun ones, are on sale.
Ninja CREAMi Ice Cream & Frozen Treat Maker
Amazon
$250 (12% off)
We’re looking forward to cooler months, but that won’t really impact our ice cream intake. Craving a late-night dessert? DIY! This Ninja ice cream and frozen treat maker can churn out confections like sorbet, Italian ice, frozen drinks, frozen yogurt, and (of course) ice cream. Even better? Buyers say it’s shockingly easy to clean.
Extra Large Teak End Grain Butcher Block Cutting Board
Amazon
$129 (22% off)
Investing in a solid wood cutting board not only means it will last longer, but you’ll never be slicing and dicing on a surface that could be releasing microplastics into your food. This specific cutting board is made from solid teak wood, which is naturally resistant to moisture and warping.
Ring Battery Doorbell Plus
Amazon
$150 (33% off)
Knock, knock. Who’s there? Your sign to finally invest in Ring’s ever-popular motion detection and video doorbell. This is the new and improved model, which is wireless, has a head-to-toe HD camera, and two-way talk. As one happy reviewer writes, “Free from the shackles of wires, this doorbell is as versatile as a Swiss Army knife. You can place it anywhere your WiFi signal reaches, a freedom that wired doorbells can only dream of. It’s like a nomad of home security, roaming freely in the realm of your front porch.”
Le Creuset Enameled Cast Iron Signature Round Dutch Oven
Amazon
Most of us with even minimal cooking experience are familiar with Le Creuset. As a cookware brand, they’re famous for their beautiful and long-lasting enameled pots and pans. The keyword here is long-lasting. Katie Couric Media staffer Diana inherited one from her grandmother years ago, and the pot still makes a lovely pozole. This Dutch oven won’t necessarily come cheap (even on sale), but as one reviewer says, “If you buy it, just know you’re making a legitimate investment that will pay for itself over and over and over again for decades to come.”
Samsonite Freeform Hardside Suitcase
Amazon
$280 (34% off)
As you look forward to your vacation, you may want to toss out that old, battered suitcase with the broken zipper. Instead, try this durable Samsonite roller, which features spinning wheels and expandable sides. Your impending adventures will be a breeze — at least when it comes to packing.