By now, you’re probably familiar with TikTok, the popular social media platform for uploading short videos that run the gamut. The algorithm tailors your TikTok experience to be anywhere from cute to tragic to helpful, with an endless feed of catchy songs and fun dances, stand-up sets, pranks, teary confessionals, cooking tutorials, and everything in between. Even Katie has jumped into the TikTok pool to demonstrate a few tricks of her own. (If you’re curious about Dubai chocolate bars or need help shopping for a gift, she’s got you covered.)
But on top of entertainment, TikTok is now a premium shopping destination, with a steady stream of skincare reviews, debates on the longest-lasting makeup, Amazon kitchen finds, and innovative gadgets that sound like the stuff of your wildest dreams.
Of course, if you’re still hesitant to start spending time on TikTok, we totally understand. It’s an overwhelming place — and if you’re attempting to spend less time on your phone (admirable of you!) or you have privacy concerns, getting sucked into more social media might not be your priority. So, allow us to fill you in on the best viral products that we think are actually worth adding to your digital shopping cart.
25 Viral TikTok Products You Need to Try
Tarte Tartelette Tubing Mascara

Amazon
One beauty product that’s all over TikTok? Tubing mascara. Unlike traditional mascara that simply coats the lashes, tubing mascara works by forming tiny “tubes” around each individual eyelash, making it much less likely to smudge. A perennially popular option is Tarte’s Tartelette Tubing Mascara, which is the star of thousands of makeup review videos.
Bedsure GentleSoft King-Sized Blanket
Amazon
Achieving peak coziness requires a blanket — particularly a really, really big blanket. TikTok loves this extra fluffy king-sized blanket, which comes in nearly 30 colors and is designed with long-term cuddling in mind. While it comes in smaller sizes as well, nothing beats the king for ultimate comfort.
Linkevap Electric Callus Remover
Amazon
Some of the best TikTok products are a bit…gross. Take this electric callus remover, which helps you achieve pedicure-worthy results right at home. It comes with two rollers (one for daily use and one for rougher skin), and because it’s battery-operated, you can take it anywhere.
Therabody Theragun Mini

Therabody
We’ve previously sung the praises of the Theragun Mini, and for good reason. This viral portable massager relieves aches and pains to improve wellness and recovery. Buyers say that despite its small size, this little device brings big vibrations.
Beauty of Joseon Revive Eye Serum

Amazon
TikTok is one of the best places to find beauty recommendations, like this eye serum from popular Korean skincare brand Beauty of Joseon. It contains powerful ingredients for targeting wrinkles, puffiness, and dark circles, and is much more affordably priced than similar eye serums.
GoPure Firming Butt & Thigh Cream
GoPure
Yup, firming butt cream exists — and according to thousands of TikTok reviewers, it’s a miracle worker. This particular cream from GoPure improves stretch marks, cellulite, and crepey skin in a matter of weeks, thanks to powerful ingredients like Arctic marine ferment and bearberry extract. Use it in conjunction with a moisturizing cream for truly impressive results.
Dr. Dennis Gross DRx SpectraLite FaceWare Pro

Amazon
Katie loves this red light therapy mask — in fact, you can find her showing it off on TikTok! It’s expensive, but well worth the price for its ability to reduce the appearance of fine lines and discoloration. (It’s also HSA and FSA eligible, so buying it is one way to put those funds to good use.)
Dwëllza Kitchen Olive Oil Dispenser
Amazon
How many times have you wanted to drizzle olive oil on your salad but accidentally poured a big glug of it into your bowl that no amount of croutons or crusty bread can sop up? Thanks to this handy, TikTok-famous olive oil spray dispenser, you won’t be soaking up those frustrating oily spills anymore.
Prepworks by Progressive Zip Slicer
Amazon
This is a viral kitchen gadget designed for a very specific yet frustrating purpose: halving small, round fruits or vegetables, such as cherry tomatoes or grapes. It may seem a bit unnecessary, but if the exhausting task of chasing down cherry tomato slices that have been propelled off your cutting board deters you from crafting a delicious salad, a zip slicer is a useful investment.
Kidee Neck Fan
Amazon
Are you someone who tends to run hot? Make summer weather more bearable with this popular neck fan. Unlike other handheld portable fans, this one sits around your neck hands-free and resembles headphones, making it both less conspicuous and easier to tote around.
Nekteck Shiatsu Neck and Back Massager
Amazon
Treat yourself to a new daily self-care routine with this heavy-duty neck and back massager. It’s designed to drape over your shoulders, providing targeted relief where you need it most. With eight modes, three speeds, and a heat setting, this massager is guaranteed to become your new best friend.
IgoKoti Mini Vacuum Cleaner
Amazon
OK, be honest — when was the last time you cleaned your workspace? If it’s been a while, you’ve probably amassed some dust and crumbs (because we all eat a sandwich over the computer sometimes) on your keyboard and desk. The solution: a portable mini vacuum cleaner, which cleans up countertops, desks, and other tricky spots.
Chomp Long Handle Wall Cleaner
Amazon
Struggling to clean hard-to-reach places? Don’t settle for dust collecting in corners and overhead. This extendable mop is designed to clean walls, ceilings, baseboards, door and window trim, and even those pesky little corners.
NYX Fat Oil Lip Drip Hydrating Lip Gloss

Walmart
Think NYX is just for teens? Think again. The affordable drugstore brand has been consistently amassing fans of all ages for their low-cost yet high-performing products. This hydrating gloss has gone viral because it’s neither sticky nor irritating, and it’s highly moisturizing. Plus, it contains a hint of color that’s subtle but still eye-catching.
Bronax Cloud Slippers
Amazon
Comfy pillow slippers are all the rage because of their thick, cushioned sole. This one review says it all: “Whether you’re battling heel pain or simply looking for some casual foot support for your daily excursions, these slippers are up for the challenge. They’re like the Swiss Army knives of footwear — versatile and ready for anything.”
Sauberkugel The Clean Ball
Amazon
A handbag is kind of like a car: The more you use it, the more it accumulates dirt and food particles that you try your hardest not to think about. For an easy, cheap solution to a messy bag, try this miracle cleaning ball. It’s relatively tiny (smaller than a golf ball, actually) and picks up dirt and dust while rolling around the bottom of your bag. No more holding your purse upside down to shake out debris!
Lily’s Home Narrow Ice Cube Trays
Amazon
It’s no secret that TikTok loves a good water bottle — after all, the platform single-handedly launched the Stanley Cup to stardom. If you require ice cold water to stay hydrated but have a water bottle with a narrower neck, TikTok found a fix for that. These budget-friendly ice trays make long and skinny cubes that’ll keep your liquids appropriately frigid.
Latme Ice Roller
Amazon
TikTokkers love this affordable ice roller for several reasons. Not only is it designed to revitalize your skin, relieve fatigue, and ease hot flashes, but it can also give you a solid dose of much-needed relaxation. Stress? We don’t know her.
Susteas Rotary Cheese Grater
Amazon
This TikTok-famous rotary cheese grater might look old-fashioned, but it’s a true kitchen workhorse. Not only can you use it to grate cheese, but also fruits, veggies, and even nuts. The key is the suction bottom, which attaches to marble countertops for extra stability. The larger size makes it easier to clean as well.
Phueut Pressurized Handheld Steam Cleaner
Amazon
If you’ve spent any time on #CleanTok, then you’ve probably watched a super satisfying steam cleaning video. This handheld steam cleaner is one of the most versatile cleaning tools out there, and can be used on pretty much any surface, from tile and grout to sofas and windows.
Grampa’s Weeder

Amazon
Weeding is definitely not the most fun gardening task, but you can make it easier with this ingeniously simple stand-up weeder. It’s designed to dig into the ground and pull up weeds using minimal effort on your part — no kneeling or bending required.
StoveShelf Magnetic Shelf

Amazon
Low on counter space? You can now take advantage of that neglected area on top of your metal stove. This magnetic shelf is perfect for condiments, seasonings, and all the small kitchen tools that you want within reach.
Colorcoral Cleaning Gel

Amazon
Your car vents. Your dashboard. Your keyboard. What do these spaces have in common? They’re probably full of hard-to-reach dust and grime. Luckily, TikTok has popularized this gooey cleaning gel that can be pressed into small spaces to remove dust and dirt.
Bellanomi African Exfoliating Net Sponge

Amazon
Net sponges are nothing new across the African continent, but they’re growing in popularity elsewhere in the world thanks to social media. Similar to loofahs but much more hygienic and versatile, African net sponges allow you to lather and exfoliate every inch of your skin — just add soap and scrub.
Cushionaire Luna Cork Footbed Sandal

Amazon
Looking for your next favorite pair of comfy shoes? TikTok users love these affordable sandals, which feature a flexible cork footbed for improved support and stability. The outsole is durable enough for long walks and full days of activities, and the straps come in a range of colors for every style.