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Timeless Beauty Awards 2026

There’s no expiration date on wanting glowing skin, bouncy hair, or makeup that makes you feel like yourself (with a tiny upgrade). Welcome to Katie Couric Media's inaugural Timeless Beauty Awards, celebrating the top products for women whose needs have evolved with time. And unlike most beauty awards, it was designed with women 40 and older at its center — an audience that's too often overlooked.

When researching products, we went deep, drawing on individual testing, study data, and dermatologists' advice. We also compiled recommendations from Katie herself and our entire editorial staff, alongside picks from experts in the space, such as Jonathan Van Ness, Val Garland, Katie Jane Hughes, and more. The result is a collection that highlights the absolute best of the best across skincare, makeup, hair, body, and beauty tools.

Consider this the beginning of an ongoing conversation — about where beauty is, where it's going, and why it belongs to all of us. These are the Timeless Beauty Awards.

Katie Couric’s Favorite Beauty Products for Women Over 40

Katie Couric shares her favorite skincare, makeup, hair, body, and beauty products for women over 40, including editor-approved essentials for aging skin, thinning hair, and everyday beauty routines.

Katie's Picks

Moisturizer

Senté

$182 at Amazon

Lip Balm

Aquaphor

$9 at iHerb

Vitamin C Serum

Mario Badescu

$45 at Mario Badescu

Cleanser

Albolene

$20 for 2 at Amazon

SPF

Senté

$75 at Amazon

Foundation

bareMinerals

$44 at Nordstrom

Concealer

Sarah Creal

$58 at Sephora

Highlighter

OGEE

$42 at OGEE

Eyeliner

Thrive Causemetics

$24 at Thrive

Eyebrow Pencil

Anastasia Beverly Hills

$16 at Amazon

Mascara

Thrive Causemetics

$26 at Thrive

Lip Liner

MAC

$25 at Nordstrom

Lipstick

MAC

$27 at Nordstrom

Shampoo & Conditioner

Pantene

$20 at CVS

Hair & Body Detox

Cheryl Lee MD

$29 at CLMD

Lotion

Eucerin

$15 at Amazon

Body Wash

Salt & Stone

$36 at Salt & Stone

Body Oil

OSEA

$84 at OSEA

Hair Dryer

Dyson

$650 at QVC
More Katie's Picks

Katie's Picks

More Katie's Picks
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Best Skincare Products for Aging Skin

Dermatologists and editors share the best skincare products for aging skin, including retinol, vitamin C serums, moisturizers, sunscreen, peptides, and treatments for dry, thinning, and changing skin after 40.

Skincare

Best Cleanser

Tatcha

$40 at QVC

Best Vitamin C

Trinny London

$89 at Trinny London

Best Peptides

Allies of Skin

$188 at Allies of Skin

Best Barrier Repair

Sweet Chemistry

$158 at Revolve

Best Retinol

Medik8

$85 at Medik8

Best Day Moisturizer

Neutrogena

$22 at Amazon

Best Evening Moisturizer

SkinCeuticals

$155 at SkinCeuticals

Best Tinted SPF

Colorescience

$58 at Colorescience

Best Exfoliator

Dr. Dennis Gross

$94 at Sephora

Best Mineral SPF

Shiseido

$39 at Nordstrom

Best Chemical SPF

EltaMD

$47 at Amazon

Best Eye Cream

NIOD

$70 at NIOD

Best Lip Balm

Eadam

$24 at Eadem

Best Makeup Remover

Elemis

$72 at Elemis

Best Face Mask

Shani Darden

$58 at Sephora

Best Eyelash Serum

GrandeLash

$24 at Amazon
More Skincare

Skincare

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Best Makeup Products for Women Over 40

Celebrity makeup artists and editors share the best makeup products for women over 40, including foundation, concealer, blush, lipstick, brow products, and beauty essentials for mature skin.

Makeup

Best Foundation

ILIA

$50 at ILIA

Best Concealer

Armani Beauty

$42 at Sephora

Best Cream Blush

Westman Atelier

$48 at Westman Atelier

Best Powder Blush

YSL

$46 at Nordstrom

Best Loose Powder

Laura Mercier

$48 at QVC

Best Lipstick

Merit

$28 at Merit

Best Lip Liner

Maybelline

$7 at Amazon

Best Liquid Eyeliner

Stila

$24 at Sephora

Best Eyeliner

Victoria Beckham Beauty

$35 at VB Beauty

Best Brow Pencil

Kosas

$23 at Kosas

Best Eyeshadow

Danessa Myricks

$22 at Sephora

Best Mascara

e.l.f

$8 at Ulta

Best Bronzer

Makeup by Mario

$36 at Sephora

Best Skin Tint

Jones Road Beauty

$44 at Jones Road

Best Highlighter

Saie

$29 at Saie

Best Setting Spray

Charlotte Tilbury

$39 at C. Tilbury
More Makeup

Makeup

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Best Hair Products for Thinning Hair After 40

Experts share the best shampoos, conditioners, scalp treatments, styling products, and haircare essentials for thinning, dry, gray, and changing hair after 40.

Hair Care

Best Shampoo

Neutrogena

$10 at Amazon

Best Conditioner

Pattern Beauty

$29 at Pattern Beauty

Best Detox Shampoo

K18

$39 at K18

Best Gray Hair Shampoo

Olaplex

$34 at Sephora

Best Leave-In Conditioner

Davines

$46 at Davines

Best Hair Mask

Kérastase

$65 at Kérastase

Best Hair Spray

Kenra

$22 at Amazon

Best Dry Shampoo

Oribe

$52 at Amazon

Best Volumizer

Crown Affair

$38 at Crown Affair

Best Curl Cream

Melanin

$32 at Sephora

Best Root Touch-Up

Toppik

$25 at Toppik

Best Hair Gloss

JVN

$36 at Sephora

Best Heat Protectant

Bumble & Bumble

$29 at Bumble & Bumble

Best Scalp Detox

Act + Acre

$36 at Act + Acre

Best Scalp Scrub

Briogeo

$42 at Briogeo

Best Growth Serum

Nutrafol

$49 at Nutrafol
More Hair Care

Hair Care

More Hair Care
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Best Body Products for Crepey and Aging Skin

Dermatologists and editors share the best lotions, body washes, retinol creams, oils, and treatments for crepey, dry, thinning, and aging skin, including menopause-related skin concerns.

Body Care

Best Body Wash

Nécessaire

$42 at Nécessaire

Best Bar Soap

Cetaphil

$12 for 3 at Amazon

Best Retinol Lotion

Gold Bond

$19 at Amazon

Best Lotion for Dry Skin

La Roche-Posay

$23 at Amazon

Best Hand Lotion

Soft Services

$62 at Soft Services

Best Body Oil

Oui the People

$65 at Oui the People

Best Body Exfoliator

Naturium

$17 at Ulta

Best Antiperspirant

Dove

$23 for 4 at Amazon
More Body Care

Body Care

More Body Care
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Best Beauty Tools for Aging Skin and Thinning Hair

Editors and beauty experts share the best beauty tools for aging skin and thinning hair, including LED masks, hair dryers, heated brushes, sculpting devices, and makeup tools for women over 40.

Tools

Best Red Light Mask

Shark

$350 at Shark

Best Sculpting Device

Medicube

$220 at Ulta

Best Dermaplane

Flamingo

$14 at Flamingo

Best Tweezers

Tweezerman

$23 at Amazon

Best Hairbrush

Bonne Brosse

$155 at Bonne Brosse

Best Hair Dryer

TYMO

$100 at Amazon

Best Heat Tool

T3

$200 at T3

Best Heated Brush

Revlon

$43 at Amazon

Best Beauty Mirror

Fancii

$25 at Amazon

Best Eyelash Curler

Shiseido

$28 at Sephora

Best Makeup Brush

KJH Beauty

$70 at KJH Beauty

Best Silk Pillowcase

Quince

$45 at Quince
More Tools

Tools

More Tools
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Timeless Beauty Awards Methodology

We relied on individual testing, study data, and input from dermatologists and aestheticians. We also compiled recommendations from experts in the space, like Jonathan Van Ness, Val Garland, Katie Jane Hughes, and more. The result is a collection of the industry's best skincare, makeup, hair, body, and beauty tools for women over 40.

Design and graphics by Madison Bolatto

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