These Under-$15 Beauty Trends Keep Up With 2023’s Makeup Trends

Not quite a gloss, not quite a Chapstick, this lip oil provides a super-strength hydration boost while also adding amplified color and shine. Similar versions go for as much $40, but this find is a quarter of the price for what many reviewers claim is a high-performing product. 

A heavily pigmented liquid blush is a gamechanger. Designer options run up to as much as $20, and you can get a beautiful flush for just $5 at Walmart. This liquid formula has a dewy finish, which will give you the fresh-faced look that’s so popular right now. 

Iconic shades like The Clinique Almost Lipstick in Black Honey has had a cult following since the ‘90s for its glossy plum pout, but you can get the look for $7 with this Covergirl tinted balm. Oh, and if you’re a Revlon fanatic, we should mention its equally popular option, too.

Never underestimate the power of a good mascara. The right product lengthens and defines your lashes without clumping and it should never budge, even in steamy environments. Many of us assume that investing in a mascara is the way, but L’Oreal has a reputation for formulating products that last all day long, no matter the weather report. Customers rave that its their fave mascara, with one reviewer stating that she doesn’t even bother with curling her lashes anymore. 

Gone are the days of smearing puddles of full coverage foundation onto your face. The market is now flooded with lighter options like a CC — or color corrector — cream. e.l.f. Cosmetics is a go-to for customers who want on-trend makeup without breaking the bank, and this pick will color correct and give you a wide shade range, medium coverage, and SPF 30 protection.

Highlighting cream is one of the greatest innovations in makeup — just a dab of product goes a long way to add a glowy addition to your look. We love designer brands that set the standard on the red carpet, but we also love Flower Beauty’s option gives the prettiest, pearly finish without looking like straight-up glitter. 

As we’ve mentioned, we love a natural, hydrated lip these days. Multi-use lip masks are designed to be worn day or night for a deeply nourished feel that also gives you a glossy, tinted pout. A softer pout is only $4 away with this option. 

If you’re not a fan of the BB and CC creams, here’s a similar option for a medium-coverage favorite. Catrice’s liquid formula will not only give you that “your skin but better” look, but it’s backed by celebrity makeup artists and costs $10. 

All-over highlighters are some of our favorite products du jour because you have complete control over how you use them: You can go for a full glowy face or swipe a dab across your cheekbones. Considering their utility, this L’Oreal Glotion will add a subtle shimmer for only $13. Katie Couric Media’s Editorial Assistant, Diana, swears by it for when she needs that extra luminous glow. 

We can’t discuss makeup without talking about primer. Even when this gel-based e.l.f. primer is compared to designer counterparts, it is still named one of the best products out there, regardless of its price tag. Reviewers love that it sticks to both your skin and your makeup, locking in hydration along the way. 

If you’re always looking for the perfect liquid eyeliner, here’s one you must try. This eyeliner pen by Makeup Revolution is supposedly as precise and pigmented as can be. Buyers say it’s their favorite eye product ever and the only one that gets them razor-sharp wings every time. 

Since we’re always looking for multi-use tools that can do everything, we know a dual-ended brush would be a workhorse in our makeup bag. Use this one to apply concealer and foundation for a blurred, airbrushed look.