While we try to limit the time we spend staring at our phone screens and scrolling through feeds or pages and pages of products, sometimes we just can’t help but fall down an Amazon rabbit hole. Whether you start out looking for a simple kitchen gadget like a new blender, want to upgrade your tech, or need a gift for a loved one, it’s incredibly easy to endlessly peruse the site for your next favorite purchase. There’s one time of year when this is completely acceptable, if not highly encouraged: Amazon Prime Day.
What is Amazon Prime Day?
If you haven’t shopped Prime Day before, Amazon holds the annual event to give Prime members exclusive discounts on thousands of items, from electronics to makeup to clothing to home decor. You can find in-house Amazon products, like the Kindle or Alexa, extremely marked down, but you can also score discounts on name-brand items like robot vacuums, beauty products, and more that aren’t available any other days of the year.
When is Amazon Prime Day 2025?
Amazon began Prime Day in 2015, and since then, it has normally taken place around mid-July. However, in 2020 and 2021, the deal day was moved due to shipping delays caused by COVID and supply chain issues. Last year, Prime Day took place on July 16 and 17, 2024. We just learned that the event will run from July 8 to July 11 this year, the longest it’s ever lasted.
How long does Amazon Prime Day last?
Good question! Prime Day is no longer a one-day event; it usually lasts 48 hours. This year, for the first time ever, the sale will last a total of 96 hours, giving you more time to save.
Will there be alternative Prime Day sales?
Yes! You can usually expect retailers like Wayfair and Walmart to release competitive deals around the same time as Amazon.
Not sure where to start? We’ve compiled a list of the best products currently on sale to inspire you.
The Best Amazon Prime Day 2025 Deals Right Now
Penetrex Joing and Muscle Therapy
Amazon
Find relief from aches, pains, and soreness with a literal salve like Penetrex. The formula is jam-packed with arnica, vitamin B6, and MSM which deeply penetrate the skin to soothe pain at the source. It’s non-greasy and feels more like a light lotion than a thick and heavy cream, and it can be applied to pretty much anywhere you’re feeling a twinge of discomfort.
TruSkin Vitamin C Serum
Amazon
TruSkin is one of Amazon’s top-reviewed skincare brands — this product in particular has over 17k 5-start ratings. It’s a vitamin C serum that helps lighten dark spots, even skin tone, and even help reduce the appearance of fine lines and wrinkles by supporting your skin’s collagen production. If you go for a 2 ounce bottle instead of a one ounce one, use the code TRUSERUMS for 10 percent off one bottle, 20 percent off two bottles, or 30 percent off three bottles now until July 7.
Fire 50-Inch TV
Amazon
$400 (35% off)
Need a new TV to enhance your binge-watching experience? This one’s 50 inches wide and costs less than $300. It has all the tech of an Amazon Fire Stick built into the TV itself, so you don’t have to plug in any extra gadgets to access all your streaming accounts. And everything you watch will be in 4K, ultra high-definition picture.
Clinique Moisture Surge
Amazon
You’re likely hydrating by keeping a giant water bottle by your side this summer, but your skin needs some extra love in sweltering temperatures, too. If you hate sticky or thick moisturizers once things heat up outside, switching to a lightweight gel formula, like this one from Clinique, is the way to go. Ingredients like aloe, hyaluronic acid, and vitamins C and E help protect skin from daily elements (like pollution and sun), all while also helping plump up thirsty skin.
CocoaVia
Amazon
20% off
Summer’s in full swing, which means your body and brain deserve to keep up with the season’s pace. CocoaVia’s supplements are powered by cocoa flavanols (plant-based nutrients that support healthy blood flow, cognitive function, and heart health) so you can stay sharp, energized, and ready for every sun-soaked moment. Save 20 percent on the brand’s entire lineup for Prime Day — an exclusive deal for Prime members.
Crest 3D White Strips
Amazon
Get a $400 professional-level whitening treatment at home for a fraction of the price. Crest 3D Whitestrips safely whiten teeth up to 19 shades with the same ingredient dentists use in their offices. The no-slip grip means you can talk and sip water while you whiten, too, so they’re perfect for wearing during your evening wind-down time in front of the TV.
Cetaphil Face Wash and Moisturizer Duo
Amazon
It’s a classic for a reason: Cetaphil cleanser does the job without stripping your skin of its natural oils or leaving you with that icky “tight” feeling afterward. Skin-loving ingredients niacinamide, glycerin, and panthenol work to soothe and hydrate your skin. For Prime Day, get a full-sized cleanser and a travel friendly moisturizer for a fraction of the normal price.
GrandeLash MD Lash Serum
Amazon
For fuller- and longer-looking lashes, reviewers say this is the serum to beat. Not only is it ophthalmologist-approved, but it’s cruelty-free and shown to be safe for sensitive eyes (always check with your doctor before incorporating a new product into your routine, though). Over 50,000 reviewers rave about how it improved the look of their lashes, and say results were visible within a couple of weeks.
Portable Air Compressor and Flashlight
Amazon
$30 (33% off)
Long gone are the days of having to find the nearest gas station to fill up your car tires. This nifty gadget not only inflates your tire in seconds, but you can set it to automatically stop at your desired PSI, so no extra measuring is necessary. It has a built-in flashlight with three modes, and it even comes with numerous attachments so you can inflate bike tires, balls, or pool floats, which take forever to blow up using only your breath.
Nortiv 8 Walking Shoes
Amazon
Believe it or not, walking and running shoes are not the same. These shoes are designed to work with your foot’s natural movement while walking, absorbing impact and reducing the overall pressure on your joints. Reviewers say these are comparable to Hokas in terms of comfort, support, and stability, all at nearly one third of the price.
Renewed Vitamix Eplorian Blender
Amazon
Don’t be put off by products on Amazon that are marked as renewed — they’ve been refurbished and passed a rigorous set of guidelines that ensure the product is good as new, and you get to reap the discounts by shopping products that would’ve otherwise gone to waste, like this Vitamix blender. A powerful motor and sharp blades ensure your smoothies, soups, and sauces are smooth and chunk-free, and the variable speed control allows you to fine-tune the texture of whatever you’re making.
Wet Detangler Brush
Amazon
For years, hairstylists have sung the praises of the original Wet Brush, which is gentle on hair and tough on tangles. Affiliate manager Justine Carreon has used hers for almost a decade, and she says that it’s the only brush she trusts to use on her wet hair without damaging it. Don’t believe us? Nearly 60,000 five-star reviews may change your mind.
Stasher Bag Set of 4
Amazon
Freeze, boil, microwave, and more with these reusable silicone bags. Katie loves giving them as sustainable gifts, but she also uses them for storing food and random odds and ends for travel. Each bag can be used to stow liquid or solids, neither of which will spill out thanks to the leak-proof seal.
Keurig K-Duo Hot and Iced Coffee Maker
Amazon
$220 (32% off)
Two for the price of one is great, but four for the price of one is even better. Brew hot cups, extra-hot carafes, single iced coffees, or a whole pot of cold brew with this versatile machine. It takes both K-cups and regular coffee grounds, allowing you to use whichever is more convenient. Have trouble functioning before your morning cuppa? Set the timer the night before to ensure you have a piping hot cup of joe the moment you wake up. Need to restock on java? Pods are on sale, too.
Kipling Gabbie Crossbody Bag
Amazon
$99 (25% off)
Finding a go-to travel bag can be a challenging task, but thankfully, we’ve done the research for you. Weighing in at under one pound and made from water-resistant and easy-to-clean nylon, this Kipling crossbody tops our list. The adjustable strap makes it comfortable to wear for long days exploring new sights and cities, and five zip pockets keep all of your valuables safe and secure.
Greenworks Compact Electric Pressure Washer
Amazon
$110 (14% off)
You may get more power from a gas-powered pressure washer, but unless you’re cleaning an industrial-sized area, you don’t need a machine that can go full blast. This electric model is easy to carry to wherever you need it, and it boasts enough water pressure to easily wash away dirt on patios, moss on siding, or mud on cars.
Elizabeth Arden Advanced Ceramide Serum Capsules
Amazon
Skincare can lose potency over time and when exposed to light, but housing it in capsules or dark bottles can help keep ingredients effective for longer. These capsules are perfectly dosed so you’re always using the right amount, and the ceramide-rich formula will leave you with smoother, plumper-feeling skin after just a few weeks’ use.
Hatch Restore 3
Amazon
Waking up at the crack of dawn doesn’t require literally rising with the sun — at least not when your alarm clock can emulate sunrise to gently rouse you from sleep. Part clock, part noise machine, and part nightlight, the Hatch can help you improve your sleep hygiene by reducing the need for you to use your phone as any of the aforementioned tools. The sunrise alarm works with your body rather than against it, waking you up in stages rather than abruptly with a loud noise, causing you to rise feeling rested and calm.
iRobot Roomba Robot Vacuum and Mop
Amazon
$800 (50% off)
Meet the Roomba that vacuums and mops like it means it. It packs 70x more suction than other Roombas, has dual spinning mop pads, and SmartScrub tech for twice as intense grime-fighting power. It uses lasers to map out every surface in your house, allowing it to automatically register when to lift mop pads on rugs and carpets, and it has an all-in-one doc that empties, washes, and dries the machine. Customize everything from suction strength to no-go zones right from the intuitive app on your phone — or just ask your voice assistant to handle it, so you don’t have to lift a single finger to get the house clean.