Everything We Know About Amazon Prime Day 2023

amazon prime day deals

Graphic by KCM

Including some sales you can shop now.

Try as we might to shop small, or not shop at all, the amount of time we spend scrolling through Amazon might match our time spent scrolling social media. (In fact, it’s possible we’ve surpassed the latter at this point.) While we over-shop on Amazon year-round (anyone need a tongue scraper?), we love an excuse to indulge in our Amazon fixation. Most of the time we’re buying basic everyday needs like toilet paper or hair ties, with the occasional investment in pricier purchases like electronics, furniture, or even mattresses, but the time is nigh to start prepping for what we consider an annual shopping holiday: Amazon Prime Day is right around the corner. 

This year, you’ll be able to shop massive deals on items from a variety of categories and we’ll be updating our article as information is revealed — but until then here’s everything we know so far.

What is Amazon Prime Day?

If you haven’t shopped Prime Day before, it’s an annual event Amazon holds to give Prime members exclusive discounts on thousands of items, from electronics to makeup, clothing to home décor. You can find in-house Amazon products, like the Kindle or Alexa, extremely marked down, but you can also shop discounts on name-brand items for robot vacuums, beauty products, and more that aren’t available any other days of the year.

When is Amazon Prime Day 2023?

Amazon began Prime Day in 2015, and since then, it has normally taken place around mid-July. However, the deal day was moved in 2020 and 2021 due to shipping delays caused by COVID and supply chain issues. Last year, Prime Day took place on July 12 and 13, 2022. Amazon Prime Day 2023 will start at 3 a.m. EDT Tuesday, July 11 and go through Wednesday, July 12.

How long does Amazon Prime Day last?

Good question! As you can see, it’s no longer just a one-day event. Prime Day 2023 will last 48 hours.

Will there be alternative Prime Day sales?

Yes! You can usually expect retailers like Wayfair and Walmart to release competitive deals around the same time as Amazon.

Best Amazon Prime Day Deals 2023

Apple Airpods Pro

Amazon

$249.00 (20% off)

Apple is a fan favorite when it comes to electronics, which is why we were so excited to see that the latest AirPods Pro are on sale right now. With excellent sound quality and a long battery life, these wireless earbuds will become your new best friend for listening to music during workouts, FaceTiming your family, or taking long walks with a podcast. Our affiliate manager, Justine, uses them for just about everything. She loves them so much that she even waxed poetic about them in a review.

$199 at Amazon

Ninja NJ601AMZ Professional Blender

Amazon

$100.00 (31% off)

Having a wonky blender is similar to having no blender at all. Upgrade your life (and your smoothie intake) with this professional-grade blender, perfect for whipping up creamy soups, protein shakes, and more.

$69 at Amazon

Revlon One Step Volumizer

Amazon

$69.99 (52% off)

There’s nothing quite like a fresh blowout, but it’s not realistic (or affordable) to go to the salon every few days to get one. This barrel-shaped brush is actually a sneaky hairdryer, allowing you to create serious volume, detangle wet hair, and create a sleek blowout all at once. If you don’t want to take our word for it, you can read over 8,000 five-star reviews that will convince you otherwise.

$34 at Amazon

Lumineux Teeth Whitening Strips – 7 treatments

Amazon

$23 (40% off)

No matter how well you care for your teeth, surface stains are hard to avoid. Equally hard to avoid, however, is the enamel damage and gum sensitivity that come with the harsh chemicals that most whitening solutions rely on to bleach your teeth. Luckily, our partner Lumineux’s clinically proven products go above and beyond with purposeful ingredients like lemon peel oil, Dead Sea salt, and coconut oil that fight stains while helping your mouth stay healthy and thriving. Try this 7-day package at a discount only during Prime Day.

$14 at Amazon

Kindle Paperwhite Signature Edition

Amazon

$189.99 (34% off)

Love the look and feel of paper books, but hate lugging one around? It’s time for a new Kindle. This stunning device can store up to 32 GB of books (trust us, that’s a lot), and it can hold a single charge for up to 10 weeks. The screen is flat, not shiny, like paper (hence the name), and you won’t have to deal with any annoying glare, even in bright sunlight. We’ve got our eyes on the dusty sage color, but it also comes in black and navy.

$125 at Amazon

Tineco Floor ONE S7 Pro Cordless Wet-Dry Vacuum

Amazon

$799.00 (20% off)

Sweep, mop, and vacuum in one fell swoop with this do-it-all cordless machine. Despite the high price, reviewers sing this thing’s praises, saying it makes keeping high-traffic floors clean a breeze. Using clean water from a built-in refillable tank, soft microfiber rollers mop the floor and sweep crumbs and debris into a dirty tank while you push forward, and as you pull back, any excess water is sucked up, leaving the floors nearly dry in just a couple of passes. Plus, when you put this thing on the dock, it cleans itself at the push of a button. All you have to do is empty the dirty tank and get ready for your next cleaning adventure.

It’s definitely still pricey, even on sale, but we say it’s worth the investment since you’ll cut your cleaning time in half.

$639 at Amazon

Theragun Prime Quiet Percussion Massage Gun

Amazon

$349 (20% off)

Aches and pains, begone! This percussive massage gun can easily and quickly work out knots and soothe sore muscles. Lots of us on the Katie Couric Media staff use Theragun tools to help us recover after intense workouts or running races, and we will never stop singing its praises. It usually costs upwards of $300, so run and snag it for less while you still can.

$279 at Amazon

Marshall Emberton II Portable Bluetooth Speaker

Amazon

$169.99 (44% off)

Whether you’re the friend who keeps the jams going at every party or you just want a sleek Bluetooth speaker for your bookshelf, this one from Marshall is the way to go. You can connect your phone at the touch of a button, it’s easy to carry with you for park picnics or other outings (it weighs less than two pounds), and it’s waterproof. On a single charge it can play up to 20 hours of music, too.

$95 at Amazon

Espro P7 French Press

Amazon

$119.95 (18% off)

Coffee lovers know that everyone has a preferred brewing method, and using a French press is an amazing way to get a pure, smooth-tasting cup of joe every single time. This double-walled steel press has a super-fine mesh screen to keep grounds and dust out of your cup, and it will keep your drink warm for hours, making it great for those who need a caffeine boost after their first morning mug.

$98 at Amazon

Meadowlark Premium Car Seat Hammock Cover

Amazon

$70 (14% off)

The back seat of a car sees a lot of stuff — kids, pets, bags of groceries — all of which are messy in their own ways. Protect your upholstery by using a seat cover like this one. It can be used as a hammock for pets (and it has built-in door protection), or you can have it hang down so guests can sit in the back normally.

$60 at Amazon

Willa’s Oat Milk

Amazon

Want to seriously up your coffee game? Invest in your plant-based milks. It sounds a little ridiculous, but the difference between a soupy latte and a cafe quality one is making sure you use a milk that froths like a dream. These six packs from Willa’s are made to pair with coffee, and all of the brand’s milk contains less sugar than competitor’s oat milks.

$36 at Amazon

Solo Stove

Amazon

$345 (28% off)

Gathering around the campfire has never been easier. Solo Stoves make it simple to host a backyard s’mores fest thanks to the smoke-reducing and fire-enhancing design, and you can add amazing accessories like this heat deflector to maximize your bonfire experience.

$250 at Amazon

Liquid I.V.

Amazon

$24.99 (27% off)

Flavoring your water is one way to want to drink more of it, but lots of drink mixes are full of sugar, which isn’t ideal. Liquid I.V., makers of some of our favorite hydration multipliers (i.e. electrolyte-filled drink mixes), just released a sugar-free version of its popular powders, which are on sale for Prime Day.

$18 at Amazon

Ritual Vitamins

Amazon

Now is the time to stock up on your favorite vitamins and supplements, like Katie Couric Media-loved Ritual vitamins. All varieties are on sale for Prime Day, including the post-menopause version.

$39 at Amazon

Poppi

Amazon

$29.99 (30% off)

Love soda but hate the sugar? Get your bubbly fix with Poppi’s prebiotic drink, which is just as fizzy as your fave pop without all the sweetener. Most of Poppi’s flavors have five grams of sugar or less, and they’re packed with gut-healthy prebiotics.

$21 at Amazon

Beard Club PT45 Beard Trimmer

Amazon

$99.99 (32% off)

If he’s been using the same dull trimmer for years, it’s time for an upgrade. This easy-to-clean trimmer comes with eight different trim guards so he can control his beard length, or he can use it without a guard for a closer shave. The blades are made from a sharp steel, but they stay cool while trimming, so he won’t have to worry about burning himself while grooming.

$68 at Amazon

Thirdlove Bras

Amazon

$72 (20% off)

We’re all guilty of wearing a bra for way too long, which is why it’s good to swap them out every now and again. For Prime Day, Thirdlove is offering 20 percent off its classic T-shirt bras in staple colors (i.e. neutrals) and 30 percent off seasonal colors.

$58 at Amazon

Oral-B Pro 1000 Rechargeable Electric Toothbrush

Amazon

$60 (17% off)

Make your dentist proud and finally invest in an electric toothbrush, which helps clean away grime and plaque up to 300% more efficiently than a typical handheld brush. We’re pretty enamored with this pink one (which helps encourage us to brush daily!), but it comes in a neutral black color, too.

$50 at Amazon

Prospek Blue Light Blocking Computer Glasses

Amazon

$44.45 (34% off)

Whether or not we realize it, we spend a heck of a lot of time staring at screens that give off blue light. To keep your eyes from getting tired after a day full of phone, computer, and tablet screens, start wearing glasses that filter out some of the blue light rays, like this stylish pair.

$30 at Amazon

Sleeveless Ruffle Strap Jumpsuit

Amazon

$38.99 (20% off)

One way to beat the heat? Dress in cotton or linen clothing. This breezy jumpsuit is super breathable and loose-fitting, so it won’t stick to you if you’re especially sweaty. It comes in eight different colors, and you’ll get 15 percent off if you click “redeem” on the coupon beneath the price. Score!

$31 at Amazon

Pillow Slippers

Amazon

$39.99 (49% off)

Forget walking on sunshine, we’re walking on clouds in these cushy slides. Slip these on while you’re at home as comfy house shoes, or wear them out to the beach or pool as easy to rinse sandals — either way your feet will thank you.

$20 at Amazon

Mellanni Iconic Collection Sheet Set

Amazon

$50.97 (37% off)

Cooling, hotel-level sheets for under $40? Yes, please. These buttery soft linens won a Good Housekeeping best bedding award in 2023, and they have more than 250,000 five-star ratings on Amazon right now. We don’t need any more convincing.

$32 at Amazon

Reusable Water Ballons

Amazon

$34.99 (20% off)

You’re never too old to participate in a water balloon fight — take it from commerce editor Katie Pittman. “After seeing my nephews have so much fun with these water balloons one day, the adults had their own balloon bonanza with these things after we put the kids to bed,” she says. “Not only are they easy to fill, but they don’t hurt as much as traditional water balloons when they hit you. They just pop open instead of literally exploding. Plus, there’s no rubber to clean up afterward.”

$28 for 12 at Amazon

Beach Waver Curling Iron

Amazon

$79.99 (52% off)

Katie loves that “fresh from the beach” hair look, which is why she’s obsessed with beach wave-creating curling irons. This similar one requires little to no hairstyling skill to use, and you’ll end up with perfectly messy beach waves in a few minutes. To use it, simply use the three-barrel attachment to crimp large sections of your hair. The best part? It comes with four other curling rods you can use for varying curl sizes.

$38 at Amazon

Viodia Tennis Skort

Amazon

$60.00 (40% off)

Tennis skirts are great for workouts of all kinds, but they tend to run a little shorter than we’d like. This one from Viodia has a longer hemline to keep you from feeling overexposed, with built-in shorts that have pockets for your phone or extra tennis balls. Plus, at under $40, it’s way cheaper than some other name-brand options.

$36 at Amazon

Nespresso VertuoPlus Coffee and Espresso Machine

Amazon

$199.00 (20% off)

While a homemade pot of coffee in the morning is nice, it’s never quite as good as your favorite drink from a café — until now. The Nespresso Vertuo combines the convenience of coffee pods with the flavor of your favorite specialty coffee, like a vanilla latte or caramel macchiato. Simply pop in a coffee pod, foam your favorite milk with a frother, and combine the two for a barista-worthy drink that’s guaranteed to start your morning off right.

$160 at Amazon

BB Dakota Fields of Gold Dress

Amazon

$69.00 (53% off)

A little white dress is a wardrobe staple for the summer, especially when it’s made from breezy and gauzy fabric. This one from BB Dakota is short enough to keep you cool, but long enough to cover your backside when you sit down on a patio chair. It’s also lined, so you won’t have to worry about your bra or underwear showing through on especially sunny days.

$36 at Amazon