The Hottest Product Launches of Summer

Exciting designer collaborations, the newest in tech, and so much more. 

summer launches, marc jacobs eyeshadow and kinn jewelry on orange

Courtesy of Marc Jacobs Beauty / Kinn Studios

June marks the start of summer, with months of sun, swimming, and travel ahead. It's also the perfect time to refresh your wardrobe, rethink your skincare routine, or upgrade your fitness strategy to better suit the upcoming heat waves. If you need inspiration, we've been keeping tabs on the month's most exciting product launches.

Some will make your life easier, others will make you more fashionable. From the return of a cult-favorite beauty brand to one of Google's most exciting wearable tech launches to date, consider this your inside scoop on this season's newest releases. We're also highlighting not one, not two, but three collaborations between beloved mall brands and top luxury designers that will make both your closet and your budget very happy.

Be sure to check back throughout the summer. We'll continue updating this guide with even more noteworthy launches until Labor Day arrives and the leaves start to turn.

Best New Products of Summer 2026

Marc Jacobs Beauty Comeback
Five years after being discontinued, Marc Jacobs Beauty is making a triumphant return. The relaunch includes its cult-favorite eyeliner, new lipsticks in playful packaging, and so much more that beauty insiders are already buzzing about.

Dyson's Travel Hairdryer
Katie is a big fan of Dyson's heat tools, so we wouldn't be surprised if she added this to her collection. Meet the Dyson Supersonic, a new travel-sized hairdryer that packs the same heat as the original model, but in a compact design with universal voltage.

Dyson

Dyson Supersonic Travel

$299 at Dyson

e.l.f. Cosmetics Haircare
The beauty brand is known for affordable makeup and skincare, so this new collection is a natural evolution: e.l.f. Cosmetics is entering the haircare industry. This week, the brand debuted a six-product collection including shampoo, conditioner, treatment oil, anti-frizz spray, and styling products, all under $10. And if you're a devotee, you can grab The Mane Crew, featuring the entire line for just $52.

Le Labo Incense Collection
Many of us know and love fragrance house Le Labo, whose candles can be found in some of the world's most famous hotels (many with their own signature scent). This month, the brand is expanding its home collection with incense sticks — a move that's earning a sniff of approval from scent enthusiasts everywhere.

Burberry × Hunza G
The British heritage brand has teamed up with Hunza G, known for its super-stretchy swimwear, to bring together the best of each label's signature styles. The result? A bikini in Burberry's iconic check and in Hunza G's instantly recognizable crinkled fabric.

Mango x Eckhaus Latta
Mango's latest collaboration with contemporary fashion label Eckhaus Latta is generating significant industry attention, bringing the runway designer to a much wider audience. Expect dresses in textured fabrics, experimental silhouettes, and more clothing and accessories that feel more fashion week than shopping mall.

Gap × Victoria Beckham
Gap has a knack for creating timeless classics, making its collaboration with Victoria Beckham — a designer known for her sharp tailoring and polished aesthetic — a natural fit. The 38-piece capsule collection features elevated wardrobe staples, well-cut denim, and clean tailoring rather than the logo-heavy pieces often associated with collaborations.

H&M × Stella McCartney
For the first time in years, H&M is reuniting with Stella McCartney. The designer's return has sparked considerable nostalgia among fashion editors, as the original collaboration remains one of the most influential luxury-meets-high-street partnerships of all time. That alone makes this relaunch notable beyond the clothes themselves.

Google Fitbit Air
Arguably the most interesting wearable launch in recent memory, Google's new Fitbit Air is already making waves. It offers many of the same features as premium fitness trackers like Whoop, but at a more accessible price point of just $100.

Amazon

Google Fitbit Air

$100 at Amazon

Oura Ring 5
Most smart rings are bulky and, let's be honest, a little unattractive. The new Oura Ring 5 is the brand's smallest model yet, designed to look and feel like a classic band you can wear with any outfit. Despite its slim profile, it uses red and infrared LEDs to measure blood oxygen levels, monitor heart rate, and track temperature changes — all to give you deeper insights into your daily health.

David's Cod
David's Protein bars made waves in 2024 for being remarkably low in calories while packing in plenty of protein. This time, the company is venturing into something a little fishier — literally. David's Cod marks the brand's latest push beyond protein bars and into high-protein seafood snacks.

ZWILLING Milano Cookware
Say goodbye to forever chemicals with ZWILLING's new PFAS-free cookware collection. The Milano line embraces a new standard in modern cookware while celebrating Italian craftsmanship. Made in Italy, each piece features a sleek silhouette and Ceraforce Titanium, the brand's most advanced ceramic nonstick coating yet. It's also made without PFAS, PFOA, PTFE, lead, or cadmium.

Kinn Studio's Under the Italian Sun
Kinn's latest jewelry collection takes inspiration from Italy, featuring chains crafted in a country renowned for its jewelry-making heritage. Among the standout pieces is the classic Italian horn pendant, a traditional amulet believed to ward off the evil eye. But if you prefer a more literal reference, look no further than this 14k solid gold charm in the shape of an Italian passport.

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