We’ve all bought something under the assumption it would change our lives, only to use it twice before storing it away in the garage. Maybe it was a tanning bed purchased before you understood its harmful effects, a wellness device not worth the hassle, or the Thighmaster that never gave you legs like Suzanne Somers. These wellness products sounded transformative, but never became part of your routine — they became fads.
What is not a wellness fad? The sauna. Actually, the Finnish tradition dates back thousands of years. But in 2026, it is a wellness status symbol, thanks to the benefits regular use offers.
Scientific studies on sauna practice are limited — most trials are done on too-small case studies or focus only on Finnish men, not women — but the benefits they did find go far beyond rest and relaxation. Research has shown that regular usage may reduce blood pressure, improve cholesterol levels, lower stress, and even reduce the risk of dementia and cardiovascular disease.
Sauna culture is also a big part of the luxury longevity trend — longevity is a commodity, and right now, the sauna is the ultimate wellness status symbol.
But it can be hard to keep up regular use. One study by researcher Jari Laukkanen found that people who used a sauna four to seven times per week had significantly lower risks of cardiovascular mortality and Alzheimer’s disease compared to infrequent users. Another study found a 40 percent lower risk of all-cause mortality among frequent sauna users. Consistency is key. But like any habit, it’s not that sauna practice is hard to start; it’s hard to commit to regularly. That’s what Peak Saunas wants to resolve.
“Peloton didn't invent the bike; they invented the reason to ride it every day,” said Austin Laud, founder of Peak Saunas, in a press release. “We didn't invent the sauna. We invented a reason to sit in it four times a week. The habit is what changes your health.”
That philosophy is what sets Peak Saunas apart. The company builds full-spectrum infrared saunas ranging from $4,000 to $12,000, featuring medical-grade red light therapy, near-zero EMF exposure, WiFi-enabled controls, and lifetime warranties. The saunas are constructed from Canadian hemlock or cedar rather than synthetic materials that may off-gas when heated. But Peak Saunas’ biggest selling point is not hardwood, it’s the software.
Every sauna purchase includes access to Peak Wellness Club, a guided wellness app designed to help users develop their routine. According to the company, members average 4.2 sauna sessions per week, compared to 1.8 sessions among non-members — more than double the usage frequency.
The company is banking on accountability, not upselling you on an expensive wellness accessory that will collect dust in your backyard. It doesn’t hurt that they’re absolutely stunning, too. Use the code WELLNESSCLUB for $200 off any Peak Sauna today.
