From toilet paper to buzzy tech, Amazon has cemented itself as the go-to destination for deals on just about everything. And while Prime Day in July remains the crown jewel of summer sales, Amazon doubled down in 2023 by launching a second yearly event: Prime Big Deal Days. Think of it as Prime Day’s equally ambitious (and equally tempting) autumn sibling.
And it’s official: Prime Big Deal Days is happening again this October. The name might be a mouthful, but the prices more than make up for it.
What is Amazon’s Prime Big Deal Days?
Prime Big Deal Days is the fall equivalent of Amazon’s more popular Prime Day sale, which happened earlier this year in June. Like Prime Day, the Big Deal Days event is a members-only, two-day sale on some of Amazon’s top brands, like Echo, Apple, and more. Amazon touts this as an event that will offer "deep discounts and seasonal deals," well before what's typically considered the biggest shopping day of the year, Black Friday.
When is Amazon’s Prime Big Deal Days 2026?
Prime Big Deal Days begin on October 6 at 3 a.m. ET and ends October 7 at 11:59 p.m. ET. It’s perfectly timed for early holiday shoppers, or anyone who just wants to snag essentials before the year’s busiest shopping season officially kicks off.
Who can shop during this October Amazon sale?
This sale is exclusive to Amazon Prime members. Not a member? Amazon typically offers a free 30-day trial period, allowing new users to join without paying the full $14.99/month or $139/year upfront. A membership not only unlocks access to Prime Big Deal Days, but you’ll also get free two-day shipping, access to Prime Video, and year-round exclusive discounts.
What will be on sale during the Amazon Prime Big Deal Days?
While Amazon keeps the exact prices under wraps until launch day, we are happy to see this year's sale mimics some past deals:
- Amazon devices will be at their lowest prices of the year, like 50 percent off Fire tablets.
- Apple's hottest tech is up to 30 percent off.
- Major discounts on home and kitchen upgrades from brands like Bissell and Vitamix.
- Fashion, beauty, and wellness bestsellers — like these jeans, currently on sale for just $26 — are available.
- Digital coupons for essentials, like Dawn dish soap and toilet paper.
Deals drop in waves throughout the event, and hot-ticket items sell out fast. Bookmark the Amazon Deals page and check back often if you don’t want to miss out.
If you're feeling inspired, you can save some money on these products immediately.
What to Buy During Amazon Prime Big Deal Days 2026
Apple AirPods 4 Wireless Earbuds
Amazon
$129(23% off)
While the buzzy AirPods Pro 3 are on sale, they still cost $200. However this pair, with just as incredible sound quality, is only $100.
Crest 3D Whitestrips Professional Effects
Amazon
Fact: There are real health benefits to smiling. Also fact: It can be hard to feel confident if you think your teeth are yellowing. Give your grin a quick, safe, and effective touchup with these professional-level whitening strips.
Apple Watch Band
Amazon
$23 (6% off)
This mesh, stainless steel Apple Watch band is not only chicer than most we've seen, but it also has a magnetic clasp that takes seconds to fasten with only one hand.
Ring Floodlight Cam Wired Plus
Amazon
$180 (50% off)
Ring doorbells can make you feel safe, but the brand's floodlight camera will make you feel even more protected. It has a motion-activated 1080p HD video and floodlights with adjustable brightness, so you'll always be able to see who's outside your home. According to the reviews (of which there are over 36,000), it's also incredibly easy to install.
Sony Wireless Noise-Canceling Headphones
Amazon
$400 (25% off)
Crying babies, airplane engines, and bustling coffee shops are no match for these noise-canceling headphones. Unlike earbuds, they don't fall out of your ears or cause any discomfort, plus the snug fit ensures crisp sound quality every single time you wear them. Katie and John both use these and say they're extremely comfortable during long flights.
Lancôme Rénergie Multi-Action Night Cream
Amazon
$180 (15% off)
Katie is a big fan of Lancôme’s moisturizer. This formula in particular is proven to reduce the appearance of fine lines and visibly hydrate your skin.
Dr. Scholl's Nice Day Loafer
Amazon
$95 (42% off)
Loafers are notoriously uncomfortable, which is why this Dr. Scholl's slip-on is in the lead for becoming our new favorite. It's not only made sustainably from materials like plastic bottles, but the insole is anti-microbial, anti-odor, and designed with cushioning and support in mind.
TruSkin Vitamin C Serum
Amazon
$39 (10% off)
Vitamin C is a skincare superhero ingredient that will not only protect your skin from environmental factors like smog but brighten your complexion, too. Unfortunately, not all formulas are made equal. Fortunately, this affordable bottle is backed by 17 thousand five-star reviews. During Prime Day Big Deal Days, TruSkin is offering up to 45 percent off all products.
Throw Pillow Inserts
Amazon
$15 (11% off)
Yes, throw pillow inserts aren't the sexiest find, but you know what's worse? Lumpy, limp decorative pillows. These are extra plush to really fill out covers, and getting two for less than $15 is a steal.
Oral-B Genius X Limited Rechargeable Electric Toothbrush
Amazon
Keeping your teeth clean doesn't only ensure fresh breath, but healthy gums and a bright smile, too. Compared to a manual toothbrush, this one from Oral-B is 100 percent more effective at removing plaque, and it'll alert you to when your two minutes of brushing are up, so there's no need for a countdown.
