- Prime Day is a strategic time to save on planned purchases across electronics, home, beauty, fitness, and smart home products.
- This year Prime Day runs June 23 to June 26 for 96 hours, with deals rotating daily.
- Prime membership unlocks exclusive discounts; expect competing Wayfair and Walmart sales and check prices often as deals update.
In an era of endless scrolling, impulse buys, and algorithm-driven recommendations, most of us are trying to spend way less time glued to our phones. Yet even the most disciplined shoppers occasionally find themselves tumbling down an Amazon rabbit hole — researching a new blender, comparing the latest tech gadgets, hunting for practical home upgrades, or searching for the perfect gift.
There is, however, one time of year when this kind of browsing isn't just acceptable, it's strategic: Amazon Prime Day. As Amazon's biggest annual shopping event, Prime Day offers significant discounts across categories such as electronics, home and kitchen essentials, beauty products, fitness equipment, smart home devices, and more. We know you're always looking to maximize value, discover trending products, and take advantage of limited-time deals, and Prime Day transforms casual browsing into an opportunity to save on purchases you were already planning to make.
What is Amazon Prime Day?
If you haven’t shopped Prime Day before, Amazon holds the annual event to give Prime members exclusive discounts on thousands of items, from electronics to makeup to clothing to home decor. You can find in-house Amazon products, like the Kindle or Alexa, extremely marked down, but you can also score discounts on name-brand items like robot vacuums, beauty products, and more that aren’t available any other days of the year.
When is Amazon Prime Day 2026?
Amazon began Prime Day in 2015, and since then, it has normally taken place around mid-July. However, in 2020 and 2021, the deal day was moved due to shipping delays caused by COVID and supply chain issues. Last year, Prime Day took place July 8 through 11. This year, Prime Day started on June 23, and runs until June 26, meaning the "day" actually lasts 96 hours — but the deals change daily.
How long does Amazon Prime Day last?
Obviously, Prime Day is no longer a one-day event; it usually lasts 48 hours. For the first time ever, the sale will run for 96 hours, giving you more time to save in 2026.
Will there be alternative Prime Day sales?
Yes! You can usually expect retailers like Wayfair and Walmart to release competitive deals around the same time as Amazon.
Not sure where to start? We've compiled a list of the best products currently on sale to inspire you. Please note that prices will be changing all week long, so be sure to check back as we continue to update our list!
The Best Amazon Prime Day 2026 Deals Right Now
EltaMD UV Clear Face Sunscreen
Amazon
$86 (20% off)
It's summertime, meaning the sun is stronger and sunscreen is more important than ever. The secret to staying consistent with sun protection is finding a formula you actually want to wear every day. That's how we feel about EltaMD’s UV Clear Face Sunscreen SPF 46. It’s a Timeless Beauty Award winner — one editor even described it as her holy grail skincare product.
Vital Proteins Collagen Peptides Powder
Amazon
$19 (10% off)
Katie adds a scoop of collagen peptides to her daily coffee with Vital Proteins. It’s flavorless and can help improve the skin’s elasticity and relieve joint pain. Expect to save up to 30 percent on the brand’s best sellers.
NEST New York Smart Home Fragrance Diffuser Refills
Amazon
$43 (20% off)
Is your home in need of a refresh? Start with its scent. During Prime Day, save 20 percent on select NEST New York fragrances for Pura Smart Home diffusers. Choose from a variety of scents, including a whiff of lemon and mint, inspired by the Amalfi Coast.
CGK Linens Queen Size 4 Piece Sheet Set
Amazon
$30 (33% off)
Hotel-quality sheets for less then $25? Hard to believe but it's real. Stock up on CGK Linens’ four-piece set for less than you pay for lunch, with the brand’s entire product list on sale for up to 50 percent off.
Garden of Life Probiotics for Women
Amazon
$30 (30% off)
Expect to save up to 25 percent on vitamins and supplements from Garden of Life during Amazon Prime Day. That includes the brand’s best sellers, like the Women’s Once Daily Probiotics, which has over 59,000 positive reviews.
Onekind Night Moisturizer
Amazon
$42 (30% off)
Skincare that works while you sleep? That’s a dream come true. OneKind’s Dream Cream Nighttime Moisturizer is a lifesaver, quenching your thirsty skin like a tall glass of water, delivering deep hydration that actually penetrates your skin barrier without feeling greasy. Take 30 percent off this sensitive-skin-approved moisturizer now — a low price we rarely see from the brand.
Oura Ring 4
Amazon
$499 (48% off)
If you’ve been curious about using an Oura ring as your fitness tracker, now is the time to try. For Prime Day some models are up to 48 percent off, which is the largest discount the brand has ever offered.
Mrs. Meyer's Summer Hand Soap Set
Amazon
$27 (31% off)
You don’t need to splurge on indulgences to take full advantage of Prime Day. You can save on home essentials, too, like Mrs. Meyer’s hand soap. This summer set has limited-edition scents including our editor favorite Tomato Vine — she likens it to Loewe’s $90 luxury soap, but at a fraction of the cost.
Clinique Almost Lipstick Tinted Lip Balm
Amazon
$25 (30% off)
Clinique's Black Honey lipstick was made in the '90s, but the iconic shade has remained a mainstay decades later. Consider this the barely-there version: The sheer tint is a more moisturizing formula that you can wear every day, so stock up now.
TYMO Hair Dryer with Diffuser
Amazon
$140 (27% off)
Fluffy, bouncy hair is just a puff of air away, and you don’t have to spend an arm and a leg to get it. Test out the viral hair dryer that rivals its $600 competitor at a fraction of the price. It’s on sale now for 27 percent off during Prime Day.
Nuun Sport Electrolyte Tablets
Amazon
$30 (29% off)
Summer heat can lead to dehydration, which is why athletes rely on Nuun electrolyte tablets to stay hydrated. Packed with magnesium, calcium, potassium, chloride, and sodium, they help replenish essential electrolytes and support hydration. Simply drop one tablet into water for a refreshing sports drink — except this has less than one gram of sugar.
Google Fitbit Air
Amazon
The Google Fitbit Air is one of the most exciting product launches of the year. It’s a lightweight, screen-free fitness device that tracks your heart rate, sleep quality, and recovery while offering up to a week of battery life in a comfortable design you can wear 24/7. Unlike the Whoop, you’re able to use it without a costly annual subscription, and it’s much cheaper.
PupGum Dog Dental Chews
Amazon
$31 (20% off)
Getting snuggles from your dog? Priceless. Smelling their absolutely rank breath during said cuddle session? Not so much. Instead of fighting them to brush their teeth daily, try giving them one of these delicious treats to reduce the stink. Flax seeds and the treat's shape help mechanically remove plaque, while a probiotic blend and blue spirulina work together to fight bad breath bacteria and reduce inflammation, all resulting in fresher breath and healthier teeth.
Keurig K-Mini Coffee Maker
Amazon
$100 (51% off)
Mornings are hard enough. Make them easier with Keurig’s single-serve coffee machine. This compact device means you’ll save premium counter space without sacrificing taste, and it’s on sale now for the lowest we’ve seen it in years.
Fulton Custom Insoles
Amazon
$52 (20% off)
If custom orthotics feel like too big of a commitment, Fulton’s cork insoles offer a reasonable middle ground. They gradually mold to your feet over the course of about 10 hours, providing more structure than the typical memory foam insert — which tends to prioritize comfort over actual support. Your arches (and possibly your knees) will definitely notice the difference.
Shark Navigator Upright Vacuum
Amazon
$200 (30% off)
It's time to upgrade your cleaning routine: The Shark Navigator Lift-Away Professional Upright Vacuum is on sale for $140 (down from $200) through June 26. Its lightweight Lift-Away design, HEPA filtration system, swivel steering, and powerful pet-hair pickup make it especially effective for cleaning carpets, hard floors, furniture, and hard-to-reach spaces.
3-in-1 Charging Station
Amazon
$26 (41% off)
Eliminate your nightly scavenger hunt for charging cables and reclaim valuable bedside-table real estate with a multifunctional charging station. By consolidating your phone, earbud, and smartwatch charging into a single streamlined hub, it reduces visual clutter while creating a dedicated home for the devices you use most. The result? A cleaner nightstand, fewer misplaced gadgets, and one less small-but-annoying task competing for your attention at the end of the day.
Bissell FlexClean FurForce Robot Vacuum
Amazon
$600 (33% off)
Yes, the price is steep for this robot vacuum and mop combo, but the amount of hair it picks up? Priceless. Made specifically for homes with pets, this self-emptying robot vac not only takes care of dust and fur, but it has a bag-free base, meaning you never have to worry about buying refill bags again. A new brushroll helps prevent hair wrap and tangles, and the improved motor is two times stronger than previous models', which results in up to 30 percent more hair pickup overall. Shopping editor Katie P. has been testing it in her four-dog home for a couple of months, and she says the suction and mopping power are better than the $1,000+ models she's tested over the years. The only drawback: The tank is small, so you'll have to refill often if you're covering a lot of square footage.
Zelus Weighted Vest
Amazon
$73 (45% off)
Katie swears by a weighted vest as one of the easiest ways to make a walk, hike, or workout more intense without making it more complex. This adjustable option lets you tailor how much you carry with removable weight packs (so you can adjust the vest from 11 to 20 pounds), while convenient side buckles make it easy to put on and take off.
Linkind Matter Smart Plugs
Amazon
$25 (28% off)
If you've been looking for an easy entry point into a smart(er) home, this compact smart plug punches above its weight. It works seamlessly with Apple Home, Alexa, Google Home, and SmartThings, letting you manage multiple devices from a single platform instead of having to download yet another app. You can schedule lamps, fans, coffee makers, and more to turn on or off automatically, control them remotely from anywhere, or simply use a voice command.
Cushionaire Jelly Sandals
Amazon
$65 (31% off)
Equal parts nostalgic and practical, these jelly sandals are the kind of summer staple you'll reach for all season long. They're waterproof and quick-drying, making them ideal for beach days, poolside lounging, and spontaneous weekend adventures, and the adjustable buckled straps provide a custom fit. Reviews say they run small, though, so consider sizing up to ensure the best fit.
Thermacell Mosquito Repeller
Amazon
$27 (33% off)
If you're simply too sweet for mosquitos to resist, ensure they bug off by using this DEET-free repeller. It creates a 15-foot zone of protection without the need for sticky sprays, smoky candles, or constant reapplication. The compact, scent-free device heats up quickly to distribute the repellant and provides hours of coverage, making it a smart addition to patios, decks, backyard dinners, and summer gatherings. It's one of those upgrades that lets you focus on enjoying the outdoors — not itching your way through it.
Toshiba Fire TV
Amazon
$350 (43% off)
One less plug-in device is a win in our book, so why not upgrade your TV to have all your streaming services included, no sticks or hubs required? For less than $250, this 50-inch high-def TV covers the essentials for everyday viewing — movies, shows, sports — without requiring the extra hardware.
Flexzilla Garden Hose
Amazon
$110 (37% off)
Every summer for gardeners seems to begin the same way: You turn on the hose expecting to simply water the plants, but instead get ambushed by an unexpected spray to the face. Upgrading to a hose that won't crack or leak will eliminate that seasonal betrayal. This flexible hybrid polymer one resists kinks, has a lightweight construction that’s easy to drag around the yard, and has leak-free fittings designed for a secure connection. It turns watering the garden from a wrestling match into something far more predictable.
Sony S100F 2.0ch Soundbar
Amazon
$118 (17% off)
Most TV audio falls into one of two categories: too quiet to hear or loud enough to annoy the neighbors. This under-$100 soundbar sits comfortably in the middle, giving everyday shows and movies a bit more presence and clarity without any complicated setup. Voices come through cleanly, sound feels fuller, and suddenly you’re not constantly reaching for the remote to adjust volume.
Levoit Tower Fan
Amazon
$75 (27% off)
If your old fan is clunky, noisy, and barely seems to move air anymore, it’s probably overdue for retirement. This newer style takes a more refined approach to cooling, using smooth oscillation and a softer airflow to circulate air more evenly throughout the room instead of just blasting it in one direction. It’s also whisper-quiet, so you can leave it running while you work, sleep, or watch TV without it becoming part of the background noise.
Dometic Recon Hardside 69L Cooler
Amazon
$425 (20% off)
For those who take outdoor hosting seriously, a cooler that can keep drinks cold from the first guest's arrival to the last person's lingering goodbye is non-negotiable. After all, running out of cold beverages is the outdoor entertaining equivalent of a software crash. Designed with frequent hosts in mind, this cooler has the capacity to handle a crowd, plus built-in organization that keeps drinks, burgers, and side dishes from disappearing into one giant ice-filled scavenger hunt.