These days, it can be hard to keep up with all the new product launches and brand collaborations hitting stores. From celebrity fashion lines to limited-edition designer collections, it seems like there’s always something new to buy, and the offerings are often pretty over the top. This month, artificial intelligence is front and center in the fashion industry: AI-derived models have officially become part of J.Crew’s advertising strategy, and we aren’t sure how to feel about it. And Ralph Lauren has launched AI “fashion helpers” to help you decide what to wear without having to go into a store via the “Ask Ralph” feature within the brand’s app.
But not everything new is gimmicky. Some product launches are genuinely worth a second look — especially when they bring together comfort, quality, and timeless style. From Quince’s new and improved expandable luggage to Alex Mill and J.Press’ preppy partnership, October’s releases deliver just the right mix of practicality and polish.
In short, we discovered smart updates and thoughtfully made items that are ready for real life. Here are our favorite brand-new products.
November 2025’s Best New Products
- Alex Mill x J.Press: Two preppy brands collided to create a unisex collab of our dreams. Alex Mill and J.Press’ collection includes super soft knits in bright colors, fuzzy accessories, and so much more.
- CVS: The holiday gifting season is getting a head start at CVS, with incredible gifts from beauty steals to the hottest toys of the year. From now until Nov. 15, when you spend $12 you can get $4 in ExtraBucks Rewards off this packed beauty advent calendar!
- FitFlop: Think of these boots as the SUVs of footwear—powerful, reliable, and ready for anything. FitFlop’s latest collection features its new Neodynamic™ technology, combining ample arch support with a lightweight carbon fiber plate embedded in the midsole for smoother strides. They’re engineered for performance but styled for city life. In other words, your perfect fall boots have arrived.
- Briogeo: Does your hair need caffeine? The answer is yes. Briogeo’s new shampoo is infused with caffeine to help stimulate the scalp and protect it with antioxidants, while biotin strengthens hair and supports elasticity. It’ll give you that squeaky-clean feel without the damage, and hair that looks shinier, fuller, and more voluminous.
- Ben Bridge: What does Tuscany look like in the form of jewelry? That’s exactly what this brand is envisioning with its newest collection of fine jewelry: luxe 18k gold link necklaces, pearl-encrusted lock pendants, and more — all made in Italy. Bellissimo!
- Naadam: We won’t mince words — football merch isn’t always cute. Thank goodness for Naadam’s new NFL collection, featuring your fave sports teams in luxe cashmere that you’ll actually want to wear outside of the stadium.
- North Face: There are few brands worn by practical moms like Katie, Gen Z kids hanging out in NYC, and Alex Honnold, AKA the only human to free solo Yosemite’s El Capitan in the documentary of the same name. That’s The North Face, and its new fall collection is just as classic as it is technical and chic. Just ask our affiliate manager, Justine Carreon: “I’ve been wearing this North Face rain jacket since I was in 7th grade, and I still wear the same one over twenty years later. Thank god I never had a growth spurt!”
- J.Crew: London-based creative director Alex Eagle created a special capsule collection for J.Crew, rife with cashmere wool coats, laid-back suiting, and everything else you’re loving for fall.
- Fitflop: FitFlop is so much more than comfortable summer flip-flops. This fall, the brand is rolling out a wide range of new styles that feature the same supportive technology designed with your foot’s health in mind — but in chic silhouettes an orthopedic doctor could never have imagined. One example? This cool pair of chunky loafers that are secretly hosting a pressure-diffusing Microwobbleboard midsole, which has a triple-density cushioning system that gives your feet a much-needed break.
- Richer Poorer: The jury is in: elevated PJs are officially in, for outside of your house. This fall trend, plus elevated basics, cozy fleece layers, and more, is all part of Richer Poorer’s new fall collection.
- Coldwater Creek: Update your wardrobe with Coldwater Creek’s latest fall collection, featuring the brand’s signature timeless style mixed with modern comfort. This season, you’ll find rich jewel tones, cozy textures, and transitional pieces like this chunky cardigan with a subtle seasonal motif.
- PCA Skincare: This brand just launched a new product designed to support menopausal skin. It combines extracts to help support collagen production while also deeply hydrating and nourishing dry, mature skin.
- Alloy: For Healthy Aging Month, Alloy wants to highlight the link between menopause and cardiovascular health with its recently launched, evidence-based menopause care. Not only does Alloy provide women with 24/7 messaging services from board-certified, menopause-trained physicians, but it also offers a wide range of skincare that specifically targets symptoms of menopause.
- Skinfix: Winter is coming, and with that, dry skin flare-ups are too. Prep your visage with Skinfix’s new gift set that has everything you need to survive the dehydrating season. It’s the perfect skincare treat for yourself or anyone on your holiday list.
- SickScience Labs: “Exosome” is the buzzy word in the skincare industry right now. Topical exosomes can help repair the skin, reduce inflammation, and stimulate collagen production. It seems too good to be true, but this viral TikTok product is making headlines for harnessing the power of your naturally occurring exosomes to reduce the appearance of crepiness and skin slackening around the neck.
- We-Vibe: Pleasure has officially entered the future. This luxury sexual wellness brand just unveiled its most innovative creation yet — an ultra-advanced couples’ vibrator unlike anything we’ve seen. Its standout feature? An air pocket that intuitively responds to your grip, allowing you to control intensity while the remote delivers synchronized vibrations, creating a perfectly mirrored, connected experience for both partners.
- EltaMD: The brand behind our editors’ favorite sunscreen just launched a new collection. A riff on its most popular SPF, this serum-powered line boasts skin-loving ingredients to correct dry, dehydrated skin.
- R+Co: R+Co: The haircare line used on celebs like Jennifer Lawrence, Amanda Seyfried, Carey Mulligan, and Scarlett Johansson just launched a new three-step system that helps repair hair with protein-rich formulas, including a styling oil that not only treats and strengthens hair from within, but can be used with heat tools up to 450°F.
- AllBirds: Our WUC readers love AllBird’s sustainable, stylish, and most importantly, comfortable footwear. They just launched a new style, the Wool Cruiser, in a whopping 19 colors, including five beautifully rich colors created with Pantone. The only question is, which one is your favorite?
- Quince: In our humble opinion, there’s no such thing as too much space in a suitcase, especially if you’re a serial over-packer. Quince’s new suitcase bundles boast the same high-strength polycarbonate shells as their regular luggage, and now feature a hidden zipper that allows for up to one extra inch of space — critical for bringing home goodies after an adventure.
- Glossier: This month, the accessible beauty giant released a jumbo version of its You Doux fragrance, a woodier take on its beloved skin-scent-enhancing Glossier You perfume.
- Wavytalk: Amazon has helped us discover a ton of new items, and this hair styler is our most recent fave. One is sold every two minutes, so we’re not the only ones interested in it! It’s the first-ever steam-powered straightening brush, helping give your hair a shiny, healthy look without the damage, frizz, or breakage.
- Onekind: Get this night cream that does the work for you, all while you’re sleeping. It’s made with sugarcane-derived squalane, rosehip oil, and chamomile with sensitive types in mind, so it won’t irritate dry, mature skin. Use the code DREAM30 for 30 percent off.
- lululemon: Summer may be coming to a close, but lululemon just released a ton of new tennis essentials to ensure you ace your game, even if you have to move it indoors for fall.
- SuperMouth: The Ultim8 is the first true reinvention of the toothbrush since 1938, so advanced, it makes every brush feel like a professional cleaning. With its patented SuperBristles Pro, UV-sanitizing SmartHub, and travel-ready SmartCase, it removes plaque 40 times better than manual brushes while protecting enamel, gums, and your peace of mind.
- Our Place: The beloved kitchen innovator has joined forces with chef and internet tastemaker Molly Baz, along with iconic lifestyle brand Crocs, to serve up a vibrant, design-forward Butter Yellow collection.
- Le Labo: Luxury fragrance brand Le Labo debuted Osmanthus 19, a sensual scent inspired by the Osmanthus flower, which blooms in early winter. Notes of incense and lavender open to reveal the creamy, uplifting heart of an osmanthus flower, layered with woody, resinous undertones.
- Magic Molecule: Love hypochlorous acid, but need something that sticks around longer to give your skin the moisture it needs? Magic Molecule’s new Hydrogel Spray formula keeps it from evaporating as quickly, delivering your skin a serious dose of hydration and soothing.
- Banana Republic: Inspired by the brand’s hometown of San Francisco, Banana Republic’s fall collection oozes effortless coastal style, with suede jackets, luxe midi dresses, and cozy sweaters in rich autumnal hues.
