Hispanic and Latinx Owned Businesses To Support This National Hispanic Heritage Month

There’s no disputing that food brings people together, especially when it reminds you of home. When friends and SOMOS founders Miguel, Rodrigo, and Daniel came to the United States from Mexico, they immediately bonded over their love of classic Mexican fare, but were disappointed by the options available for creating truly delicious Mexican meals at home. The three banded together to create ready-to-eat foods that everyone can easily enjoy at home. Test out their products if you’re not sure which you want by purchasing their gift set, which includes all four SOMOS salsas and a beautiful salsero serving dish.

The perfect red exists for everyone, and you could argue that it’s a makeup staple we should all have in our collection. After years of studying makeup and history, Gabriela Hernandez pivoted to create “a carefully curated line of cosmetic essentials — inspired by style icons both famous and familial.” While she’s known for her lipsticks, Hernandez’s line also carries eye and face makeup and fragrances.

Founded by Renata Black and Sofia Vergara, EBY is an underwear brand that aims to empower the women who make and wear the clothes they create. “With the understanding that dependence on charity was an unsustainable model, they positioned EBY to provide 10% of proceeds to empower women out of poverty and into business,” their website says. Not only does the brand give back, but they create products that are comfortable and size-inclusive. Their high-waisted undies have become a staple in our underwear drawer.

One of our favorite cozy pajama brands, Eberjey, was created by El Salvador-born and Miami-raised Ali Mejia and Buenos Aires-born and Miami-raised Mariela Rovito. The two met in their early 20s and clicked, eventually sharing their desires to pursue something more creative together. Shortly after, Eberjey was born. Their pajamas are a favorite of Katie’s because they are incredibly soft and they look adorable on.

Founded by Tai Adaya, a Mexican-Pakistani businesswoman, Habit Skin is focused on products chock-full of SPF to protect skin from the sun’s damaging rays. Their flagship product, the No. 41 Mister, is a fine-mist SPF 41 sunscreen with a cult following and it smells absolutely amazing.

You’ve probably heard of Cuyana’s line of gorgeous, luxury bags and simple, elegant clothing, but did you know that the co-founder, Ecuadorian native Karla Gallardo, is a graduate of Stanford business school and was named one of Entrepreneur’s Most Powerful Women? We love everything on Cuyana’s roster, but if you could only have one bag for the rest of your life, their System Tote would be the one to pick. 

Celebrity hairstylist Orlando Pita has worked with everyone from Madonna to Cameron Diaz to Mary J. Blige, so it only made sense that he’d develop his very own line of haircare products. People swear by his smoothing shampoo and conditioner duo, and it’s not rare for his products to sell out — so grab yours while you can!

Ever since Cut and Clarity founder Mariana Russo Chambers immigrated with her family from Buenos Aires, she knew she wanted to work in the jewelry business. After more than 15 years in the industry, she founded Cut and Clarity, which aims to eliminate the middleman and sell product directly from the jeweler to the customer. We immediately fell in love with these door-knocker earrings, which can be engraved with your initials.

Sigma Beauty was started by Brazilian power couple Dr. Simone Xavier, a molecular biologist, and her husband Rene Xavier Filho, a civil engineer. They believed that the best beauty routine starts with a high-quality brush, so that’s exactly what they set out to make. Their award-winning F80 flat kabuki brush is an industry favorite, and will leave your skin looking airbrushed and flawless.

Ceremonia is a Latinx haircare brand specifically designed to nurture hair growth and promote scalp health. The company was founded by Babba Rivera, who’s one of fewer than 100 Latina founders to raise over a million dollars in VC funding for a brand. We suggest you try one of the brand’s most popular products: The Aceite de Moska scalp remedy oil.

If you’ve read any of our clothing roundups, you may already know that we have a slight obsession with Farm Rio. The brand’s Brazilian founder Katia Barros has managed to create a line of clothing that feels like a breath of warm, fresh air. You really can’t go wrong with any of their eye-catching, colorful designs, but right now we’re particularly enamored by this absolutely romantic floral maxi dress.

Luxury swimwear line Hermoza is designed to look great on anybody. The designs are inspired by co-founder Marisa De Lecce’s Spanish heritage, with a nod to the more modest vintage suits of the 1950s. We can’t imagine anyone not feeling like a million bucks in this ruffled two-piece tankini.

YaVe tequila founder Joe Cruz Jr. is a great guy, and not just because his company makes amazing tequila. As the company has expanded, Cruz has made it his mission to give back to the community he grew up in. When the pandemic hit, he worked with World Central Kitchen founder José Andrés and La Fonda co-founder James Gonzalez to provide thousands of meals for residents of Harlem and the Bronx. His generosity is possible thanks to the incredible success of YaVe, whose mango tequila routinely flies off the shelves. (And makes for a pretty incredible marg.)

Mexican-English chef Ellen Bennett has always loved cooking, but couldn’t stand the aprons she was given in most kitchens. They weren’t durable, didn’t have enough pockets, and didn’t look very nice. That’s why she decided to found Hedley and Bennett, which sells high-quality aprons for amateur and professional chefs alike. They come in some very fun patterns, but if you want to be taken seriously in the kitchen, we recommend this classic: The All Day Crossback Apron in Denver.

When she started her company Luna Sundara, founder and CEO Sandra Manay knew she wanted to work directly with artisans and community members from her home country of Peru. Each item from Luna Sundara feels handpicked and special, from their palo santo and essential oils to their handwoven cushions. We were particularly drawn to the gorgeous sunburst mirrors, which are surprisingly affordable.

You probably know Honest Company founder Jessica Alba from her work as an actress, but since 2011, Alba has been the founder and chief creative officer of The Honest Company, which sells baby, beauty, and cleaning products. If you’re a new mom (or know someone who has recently welcomed a new bundle of joy), we think the Uptown Canvas Backpack, which is designed to replace a diaper bag for the parent on the go, is a perfect gift.