From toilet paper to buzzy tech, Amazon has cemented itself as the go-to destination for deals on just about everything. And while Prime Day in July remains the crown jewel of summer sales, Amazon doubled down in 2023 by launching a second yearly event: Prime Big Deal Days. Think of it as Prime Day’s equally ambitious (and equally tempting) autumn sibling.
And it’s official: Prime Big Deal Days is happening again this October. The name might be a mouthful, but the prices more than make up for it.
What is Amazon’s Prime Big Deal Days?
Prime Big Deal Days is the fall equivalent of Amazon’s more popular Prime Day sale, which happened earlier this year in July. Like Prime Day, the Big Deal Days event is a members-only, two-day sale on some of Amazon’s top brands, like Echo, Apple, and more. Amazon touts this as an event that will offer “deep discounts and seasonal deals,” well before what’s typically considered the biggest shopping day of the year, Black Friday.
When is Amazon’s Prime Big Deal Days 2025?
Prime Big Deal Days have begun and they end on October 9 at 3 a.m. ET. It’s perfectly timed for early holiday shoppers, or anyone who just wants to snag essentials before the year’s busiest shopping season officially kicks off.
Who can shop during this October Amazon sale?
This sale is exclusive to Amazon Prime members. Not a member? Amazon typically offers a free 30-day trial period, allowing new users to join without paying the full $14.99/month or $139/year upfront. A membership not only unlocks access to Prime Big Deal Days, but you’ll also get free two-day shipping, access to Prime Video, and year-round exclusive discounts.
What will be on sale during the Amazon Prime Big Deal Days?
While Amazon keeps the exact prices under wraps until launch day, we are happy to see this year’s sale mimics some past deals:
- Amazon devices will be at their lowest prices of the year, such as 50 percent off Fire tablets and big savings on the latest Kindle.
- Apple’s hottest tech is up to 30 percent off.
- Major discounts on home and kitchen upgrades from brands like Bissell and Vitamix.
- Fashion, beauty, and wellness bestsellers — like these jeans, currently on sale for just $15 — are available.
- Digital coupons for essentials, like Dawn dish soap and toilet paper.
Deals drop in waves throughout the event, and hot-ticket items sell out fast. Bookmark the Amazon Deals page and check back often if you don’t want to miss out.
If you’re feeling inspired, you can save some money on these products immediately.
What to Buy During Amazon Prime Big Deal Days 2025
Apple AirPods 4 Wireless Earbuds
Amazon
$129(31% off)
While the buzzy new AirPods Pro 3 aren’t currently on sale, this pair is, with just as incredible sound quality.
Bissell Steam Shot
Amazon
$40 (15% off)
Steam cleaning is underrated — just ask our commerce editor Katie P., who calls her Bissell Steam Shot the “secret weapon” to tackling stained bathroom grout, kitchen grease splatters, even stinky upholstery. And it’s on sale now for less than $35.
Hairmax LaserBand 82
Amazon
$849 (25% off)
Red light therapy is one of the buzziest trends in skincare right now, but did you know you can use it to stimulate hair growth as well? Use this easy-to-wear band. One reviewer states: “At one year of usage, the results are more than awesome! I’ve got a bunch of hair growth on my frontal hair line, and my gray hairs are turning back to my original hair color. It’s 100% worth the purchase!”
Bissell PowerClean FurFinder
Amazon
$230 (43% off)
We love pets, but we don’t love the hair they leave behind. Bissell’s PowerClean FurFinder is one of the most effective stick vacuums that is specifically designed to tackle stubborn pet hair, dust, and dirt on both carpets and couches.
Crest 3D Whitestrips Professional Effects
Amazon
$46 (35% off)
Fact: There are real health benefits to smiling. Also fact: It can be hard to feel confident if you think your teeth are yellowing. Give your grin a quick, safe, and effective touchup with these professional-level whitening strips, on sale now for a limited time.
Ryka Women’s Dash 3 Walking Shoe
Amazon
$90 (44% off)
Walking can cause major joint pain, which is why grabbing a pair of comfy and supportive sneakers is a must. Step into Ryka’s Dash 3 shoes ASAP, because customers rave that even with their plantar fasciitis, they can still walk for miles wearing them.
Mattress Vacuum Cleaner
Amazon
$100 (50% off)
If you have allergies, you should consider cleaning your mattress more (if you ever do it to begin with…). This 5-in-1 vacuum makes it not only easy, but satisfying to suck up all the gross lint and dust in seconds.
Apple Watch Band
Amazon
$31 (20% off with coupon)
This mesh, stainless steel Apple Watch band is not only chicer than most we’ve seen, but it also has a magnetic clasp that takes seconds to fasten with only one hand.
The Outset Purifying Blue Clay Mask
Amazon
$46 (30% off)
You’re one step closer to becoming Scarlett Johansson when you indulge in her skincare collection. This detoxifying blue clay mask is her go-to, and during Amazon’s Big Deals Days, it’s 30 percent off!
Keurig K-Mini
Amazon
$100 (58% off)
What this coffee machine lacks in size, it makes up for in convenience. Keurig’s single-cup K-Mini will make a great cup of joe every morning, and it comes in a beautiful green shade that you’ll be happy to display on your kitchen counter.
EltaMD UV Daily SPF 40 Tinted Face Sunscreen
Amazon
$43 (20% off certain shades)
EltaMD’s sunscreen is an editor favorite, and it soon will be yours, too. Try this silky tinted face sunscreen that melts into your skin, evening out your complexion while also protecting it from harmful UVA and UVB rays.
EltaMD UV Skin Recovery Face Sunscreen
Amazon
$52 (20% off)
If your skin has already been damaged or you’re experiencing sensitivity and redness, try out another key EltaMD SPF made just for you. This sunscreen works double duty by also mellowing your skin out over time — it’s clinically proven to reduce redness by 52 percent over time. And in case you need extra incentive, TikTok’s Alix Earle is a major fan!
Ring Floodlight Cam Wired Plus
Amazon
$180 (44% off)
Ring doorbells can make you feel safe, but the brand’s floodlight camera will make you feel even more protected. It has a motion-activated 1080p HD video and floodlights with adjustable brightness, so you’ll always be able to see who’s outside your home. According to the reviews (of which there are over 36,000), it’s also incredibly easy to install.
Dyson Airstrait Straightener
Amazon
$549 (17% off)
Dyson’s Airstrait is marketed as one of the most revolutionary hair straighteners to date. Unlike other hair tools, it can straighten and dry hair simultaneously, without damaging your strands. Looking for a curler? Consider Katie’s favorite Dyson tool for gorgeous waves instead.
Sony Wireless Noise-Canceling Headphones
Amazon
$349 (46% off)
Crying babies, airplane engines, and bustling coffee shops are no match for these noise-canceling headphones. Unlike earbuds, they don’t fall out of your ears or cause any discomfort, plus the snug fit ensures crisp sound quality every single time you wear them. Katie and John both use these and say they’re extremely comfortable during long flights.
Lancôme Rénergie Multi-Action Night Cream
Amazon
$180 (35% off)
Katie is a big fan of Lancôme’s moisturizer, and a ton of products from the iconic French beauty brand are on sale for up to 30 percent off. This formula in particular is proven to reduce the appearance of fine lines and visibly hydrate your skin.
GrandeLASH Lash Enhancing Serum
Amazon
$68 (30% off)
Having fuller lashes and brows is a dream, but did you know it’s an achievable one? You don’t have to be born with them, you just need to test TikTok’s favorite brand, Grande Lash. This serum is full of vitamins, peptides, and amino acids that give you the appearance of thicker, longer lashes in as little as six weeks.
But as with anything you add to your wellness routine, especially a product that is applied so close to your eyes, consult your doctor to make sure that this is the right fit for you.
L’OCCITANE Shea Butter Hand Cream
Amazon
$32 (20% off)
From this viral hand cream that feels like butter to a shower oil that lathers into a milky body wash, look to L’OCCITANE to get your skin hydrated for the impending dryness of winter.
Orolay Women’s Thickened Down Jacket
Amazon
$165 (30% off)
Orolay is the brand behind that viral looks-good-on-everyone winter coat, and during Prime Big Deal Days, they’re offering discounts of up to 42 percent off. This style is more modern and refined than the one that became popular in 2018, but it’s just as warm and cozy.
Dr. Scholl’s Nice Day Loafer
Amazon
$95 (60% off)
Loafers are notoriously uncomfortable, which is why this Dr. Scholl’s slip-on is in the lead for becoming our new favorite. It’s not only made sustainably from materials like plastic bottles, but the insole is anti-microbial, anti-odor, and designed with cushioning and support in mind.
TruSkin Vitamin C Serum
Amazon
$49 (56% off)
Vitamin C is a skincare superhero ingredient that will not only protect your skin from environmental factors like smog but brighten your complexion, too. Unfortunately, not all formulas are made equal. Fortunately, this affordable bottle is backed by 17 thousand five-star reviews. During Prime Day Big Deal Days, TruSkin is offering up to 45 percent off all products.
Mellanni Extra Deep Split King Sheets
Amazon
$67 (37% off)
Spruce up your bedding with exclusive deals on Mellanni’s well-reviewed sheets. This under-$50 5-piece set is perfect for taller mattresses and boasts over 300,000 reviews.
TUSHY Classic 3.0 Non-Electric Bidet Attachment
Amazon
$149 (34% off)
Investing in a toilet seat bidet solves gross problems in your toilet and in your butt. This Tushy seat has a built-in water nozzle that releases a stream at the push of a button, and it’s directed straight at your tush to clean. It makes for a more thorough cleaning without using half a roll of TP. If you’re concerned about the grossness inside the bowl, fear not. Tushy’s self-cleaning nozzle, made from naturally antimicrobial stainless steel, means a better clean for you and your toilet.
Clinique Almost Lipstick Tinted Lip Balm
Amazon
This is our readers’ favorite lipstick, and for good reason. It has a subtly berry tint that is universally flattering, all while hydrating your lips. It goes on pretty sheer, allowing you to build up the color to your preference.
Paula’s Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant
Amazon
$37 (25% off)
This exfoliator by Paula’s Choice is the internet’s favorite because it helps diminish blackheads and fine lines, but it’s still gentle on the skin. It’s also fragrance-free and manufactured in the U.S.
Plug-in Fly Catcher
Amazon
$20 (50% off)
We get it: An insect trap isn’t sexy, nor is it fun to buy, but you have to admit there’s something satisfying about taking care of your fruit fly problem without ever having to smash one of the buggers. This trap plugs into an outlet, and it emits a blue light that attracts flying insects to it. When they land on the device, they get stuck, and you’re left with a bug-free kitchen without having to swat, smack, or smoosh a single thing.
iRobot Roomba 104 Robot Vacuum & Mop
Amazon
$450 (50% off)
Two cleaning devices that eliminate effort for the price of one? Don’t mind if we do. This vacuum-mop combo will cut your cleaning time in half because it runs on a schedule you dictate, so it can work while you’re doing other important tasks, like reading your favorite book or taking a midday nap.
Dawn Powerwash and Refills
Amazon
$18 (34% off)
You know and love Dawn for its original dish soap, but this spray formula is magic. Not only can it reduce or eliminate the need to soak dishes overnight to remove caked-on food, but it works wonders on plenty of other messes, too. Try it on stubborn soap scum or limescale stains in the bathroom, greasy stains on clothing, or extra dirty outdoor furniture before storing it away for the season.
Oral-B Genius X Limited Rechargeable Electric Toothbrush
Amazon
Keeping your teeth clean doesn’t only ensure fresh breath, but healthy gums and a bright smile, too. Compared to a manual toothbrush, this one from Oral-B is 100 percent more effective at removing plaque, and it’ll alert you to when your two minutes of brushing are up, so there’s no need for a countdown.