Everything You Need to Know About Amazon’s Prime Big Deal Days

Your guide to one of the most anticipated sales of the year.

amazon prime

Graphic by KCM

From toilet paper to buzzy tech, Amazon has cemented itself as the go-to destination for deals on just about everything. And while Prime Day in July remains the crown jewel of summer sales, Amazon doubled down in 2023 by launching a second yearly event: Prime Big Deal Days. Think of it as Prime Day’s equally ambitious (and equally tempting) autumn sibling.

And it’s official: Prime Big Deal Days is happening again this October. The name might be a mouthful, but the prices more than make up for it.

What is Amazon’s Prime Big Deal Days?

Prime Big Deal Days is the fall equivalent of Amazon’s more popular Prime Day sale, which happened earlier this year in July. Like Prime Day, the Big Deal Days event is a members-only, two-day sale on some of Amazon’s top brands, like Echo, Apple, and more. Amazon touts this as an event that will offer “deep discounts and seasonal deals,” well before what’s typically considered the biggest shopping day of the year, Black Friday

When is Amazon’s Prime Big Deal Days 2025?

Prime Big Deal Days will run from October 7 to 8, 2025, wrapping up at 3 a.m. ET on October 9. It’s perfectly timed for early holiday shoppers, or anyone who just wants to snag essentials before the year’s busiest shopping season officially kicks off.

Who can shop during this October Amazon sale? 

This sale is exclusive to Amazon Prime members. Not a member? Amazon typically offers a free 30-day trial period, allowing new users to join without paying the full $14.99/month or $139/year upfront. A membership not only unlocks access to Prime Big Deal Days, but you’ll also get free two-day shipping, access to Prime Video, and year-round exclusive discounts.

What will be on sale during the Amazon Prime Big Deal Days? 

While Amazon keeps the exact prices under wraps until launch day, we suspect this year’s sale will mimic past deals:

  • Amazon devices, such as the Fire tablets and the latest Kindle, will likely be at their lowest prices of the year.
  • Apple’s hottest tech — such as the buzzy AirPods Pro 3, which can translate languages in real-time — is expected to drop in price.
  • Major discounts on home and kitchen upgrades from brands like Bissell and Vitamix.
  • Fashion, beauty, and wellness best-sellers — like these jeans, currently just $11 — should be on sale.
  • Coupon-clipping on essentials, like Dawn dish soap and toilet paper.

Deals drop in waves throughout the event, and hot-ticket items sell out fast. Bookmark the Amazon Deals page and check back often if you don’t want to miss out.

If you’re feeling inspired, you can save some money on these products immediately.

What to Buy Ahead of Amazon Prime Big Deal Days 2025

Apple AirPods Pro 3 Wireless Earbuds

Amazon

Apple finally released brand new earbuds this year, and their new features should not be missed. The new AirPods Pro 3 have active noise cancellation, can translate other languages in real time, and boast hearing aid capabilities. Test out the new set for yourself, or be the best Santa ever and pass them out as presents. 

$249 at Amazon

Bissell Steam Shot

Amazon

$40 (15% off)

Steam cleaning is underrated — just ask our commerce editor Katie P., who calls her Bissell Steam Shot the “secret weapon” to tackling stained bathroom grout, kitchen grease splatters, even stinky upholstery. And it’s on sale now for less than $35.

$34 at Amazon

Crest 3D Whitestrips Professional Effects

Amazon

$46 (35% off)

Fact: There are real health benefits to smiling. Also fact: It can be hard to feel confident if you think your teeth are yellowing. Give your grin a quick, safe, and effective touchup with these professional-level whitening strips, on sale now for a limited time. 

$30 at Amazon

Ryka Women’s Dash 3 Walking Shoe

$90 (39% off)

Walking can cause major joint pain, which is why grabbing a pair of comfy and supportive sneakers is a must. Step into Ryka’s Dash 3 shoes ASAP, because customers rave that even with their plantar fasciitis, they can still walk for miles wearing them.

$55 at Amazon

Mattress Vacuum Cleaner

Amazon

$100 (40% off)

If you have allergies, you should consider cleaning your mattress more (if you ever do it to begin with…). This 5-in-1 vacuum makes it not only easy, but also satisfying to suck up all the gross lint and dust in seconds.

$60 at Amazon

Apple Watch Band

Amazon

This mesh, stainless steel Apple Watch band is not only chicer than most we’ve seen, but it also has a magnetic clasp that takes seconds to fasten with only one hand.

$30 at Amazon

Keurig K-Mini

Amazon

$100 (35% off)

What this coffee machine lacks in size, it makes up for in convenience. Keurig’s single-cup K-Mini will make a great cup of joe every morning, and it comes in a beautiful green shade that you’ll be happy to display on your kitchen counter.

$65 at Amazon

Ring Floodlight Cam Wired Plus

Amazon

$180 (44% off)

Ring doorbells can make you feel safe, but the brand’s floodlight camera will make you feel even more protected. It has a motion-activated 1080p HD video and floodlights with adjustable brightness, so you’ll always be able to see who’s outside your home. According to the reviews (of which there are over 36,000), it’s also really easy to install.

$100 at Amazon

Dyson Airstrait Straightener

Amazon

Dyson’s Airstrait is marketed as one of the most revolutionary hair straighteners to date. Unlike other hair tools, it can straighten and dry hair simultaneously, without damaging your strands. Looking for a curler? Consider Katie’s favorite Dyson tool for gorgeous waves instead.

$549 at Amazon

Sony Wireless Noise-Canceling Headphones

Amazon

$349 (35% off)

Crying babies, airplane engines, and bustling coffee shops are no match for these noise-canceling headphones. Unlike earbuds, they don’t fall out of your ears or cause any discomfort, plus the snug fit ensures crisp sound quality every single time you wear them. Katie and John both use these and say they’re extremely comfortable during long flights.

$228 at Amazon

Lancôme​ Rénergie Multi-Action Night Cream

Amazon

$140 (15% off)

Katie is a big fan of Lancôme’s moisturizer, and a ton of products from the iconic French beauty brand are on sale for up to 30 percent off. This formula in particular is proven to reduce the appearance of fine lines and visibly hydrate your skin.

$119 at Amazon

GrandeLASH Lash Enhancing Serum

Amazon

Having fuller lashes and brows is a dream, but did you know it’s an achievable one? You don’t have to be born with them, you just need to test TikTok’s favorite brand, Grande Lash. This serum is full of vitamins, peptides, and amino acids that give you the appearance of thicker, longer lashes in as little as six weeks.

But as with anything you add to your wellness routine, especially a product that is applied so close to your eyes, consult your doctor to make sure that this is the right fit for you.

$36+ at Amazon

L’OCCITANE Shea Butter Hand Cream

Amazon

From this viral hand cream that feels like butter to a shower oil that lathers into a milky body wash, look to L’OCCITANE to get your skin hydrated for the impending dryness of winter. 

$32 at Amazon

Orolay Women’s Thickened Down Jacket

Amazon

Orolay is the brand behind that viral looks-good-on-everyone winter coat, and during Prime Big Deal Days, they’re offering discounts of up to 42 percent off. This style is more modern and refined than the one that became popular in 2018, but it’s just as warm and cozy.

$165 at Amazon

Dr. Scholl’s Nice Day Loafer

Amazon

$95 (58% off)

Loafers are notoriously uncomfortable, which is why this Dr. Scholl’s slip-on is in the lead for becoming our new favorite. It’s not only made sustainably from materials like plastic bottles, but the insole is anti-microbial, anti-odor, and designed with cushioning and support in mind.

$40 at Amazon

TruSkin Vitamin C Serum

Amazon

$49 (20% off)

Vitamin C is a skincare superhero ingredient that will not only protect your skin from environmental factors like smog but brighten your complexion, too. Unfortunately, not all formulas are made equal. Fortunately, this affordable bottle is backed by 17 thousand five-star reviews. During Prime Day Big Deal Days, TruSkin is offering up to 45 percent off all products. 

$39 at Amazon

Mellanni Extra Deep Split King Sheets

Amazon

$67 (37% off)

Spruce up your bedding with exclusive deals on Mellanni’s well-reviewed sheets. This under-$50 five-piece set is perfect for taller mattresses and boasts over 300,000 reviews.

$42 at Amazon

TUSHY Classic 3.0 Non-Electric Bidet Attachment

Amazon

Investing in a toilet seat bidet solves gross problems in your toilet and in your butt. This Tushy seat has a built-in water nozzle that releases a stream at the push of a button, and it’s directed straight at your tush to clean. It makes for a more thorough cleaning without using half a roll of TP. If you’re concerned about the grossness inside the bowl, fear not. Tushy’s self-cleaning nozzle, made from naturally antimicrobial stainless steel, means a better clean for you and your toilet. 

$129 at Amazon

Clinique Almost Lipstick Tinted Lip Balm

Amazon

This is our readers’ favorite lipstick, and for good reason. It has a subtly berry tint that is universally flattering, all while hydrating your lips. It goes on pretty sheer, allowing you to build up the color to your preferences.

$25 at Amazon

Paula’s Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant

Amazon

This exfoliator by Paula’s Choice is the internet’s favorite because it helps diminish blackheads and fine lines, but it’s still gentle on the skin. It’s also fragrance-free and manufactured in the U.S. 

$37 at Amazon

Plug-in Fly Catcher

Amazon

$20 (50% off)

We get it: An insect trap isn’t sexy, nor is it fun to buy, but you have to admit there’s something satisfying about taking care of your fruit fly problem without ever having to smash one of the buggers. This trap plugs into an outlet, and it emits a blue light that attracts flying insects to it. When they land on the device, they get stuck, and you’re left with a bug-free kitchen without having to swat, smack, or smoosh a single thing.

$10 at Amazon

iRobot Roomba 104 Robot Vacuum & Mop

Amazon

$450 (44% off)

Two cleaning devices that eliminate effort for the price of one? Don’t mind if we do. This vacuum-mop combo will cut your cleaning time in half because it runs on a schedule you dictate, so it can work while you’re doing other important tasks, like reading your favorite book or taking a midday nap.

$250 at Amazon

Dawn Powerwash and Refills

Amazon

You know and love Dawn for its original dish soap, but this spray formula is magic. Not only can it reduce or eliminate the need to soak dishes overnight to remove caked-on food, but it works wonders on plenty of other messes, too. Try it on stubborn soap scum or limescale stains in the bathroom, greasy stains on clothing, or extra dirty outdoor furniture before storing it away for the season.

$17 at Amazon

Oral-B Genius X Limited Rechargeable Electric Toothbrush

Amazon

Keeping your teeth clean doesn’t only ensure fresh breath, but healthy gums and a bright smile, too. Compared to a manual toothbrush, this one from Oral-B is 100 percent more effective at removing plaque, and it’ll alert you to when your two minutes of brushing are up, so there’s no need for a countdown.

$200 at Amazon

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