Rafi Nova

Rafi Nova

From sophisticated backpacks to eye-catching crossbodies, these accessories will make your day-to-day life easier — and add a pop of color while they’re at it.

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About Rafi Nova

After traveling the world with two (yes, two) sets of toddler-aged twins in tow, Marissa and Adam Goldstein founded Rafi Nova to help other families embrace the spirit of everyday adventure. The Goldsteins now make parent-friendly backpacks that look and function better than your run-of-the-mill diaper bag, and incorporate textiles handmade in Vietnam to support female artisans and rural communities. When COVID-19 hit just weeks after Rafi Nova’s launch in 2020, the company also added face masks for kids, toddlers, and adults to its repertoire, and donated over 200,000 masks — one for each purchase — to frontline workers. Rafi Nova’s intuitively designed packs and bags make every day’s unexpected moments a little easier.

Why we love them

Whether you’re a new parent braving your child’s first doctor’s visit or a seasoned traveler searching for a new carry-on, the Voyager Backpack is made for you. From stroller hooks and a water-bottle sleeve to accessible side zippers and an easy-wipe interior, it covers every need imaginable. There’s loads of pockets, and the buttery leather bag has bright touches of unique fabrics to give it some character. Add an Oh Sh*t Kit to counter the chaos kids — and life in general — can throw at you) KCM’s Kat loves her Rafi Nova masks, which she’s been using since the start of the pandemic: They’re super comfortable and come in options like the Element Mask for working out, and Everyday Masks for all the times in-between. 

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