About Free Fly
Before launching Free Fly in 2011, Tanner Sutton was a fishing guide in need of better gear. The heavy, expensive fishing apparel he wore was making the job he loved miserable, and he knew there had to be a better option. After researching and testing fabrics for 18 months, Sutton landed on the perfect blend of soft bamboo and quick-drying synthetics that was lightweight, odor-resistant, UPF protective, and sustainable to boot. Sutton recruited his sister and brother-in-law, Jenna and Austin Elliot — both Nike employees — to help him design a performance shirt, and Free Fly was born. In the decade since the Elliots joined full-time, Free Fly has expanded its offerings to include bottoms, women’s apparel, and more, to meet the needs of anyone who can’t get enough of the outdoors.
Why we love them
As our resident angler, John Molner assures us that Free Fly’s Breeze Pants are great for fly fishing: They’re lightweight and have a high enough UPF to effectively shield you from intense sun reflecting off the water. Beyond its stellar fishing gear, Free Fly prides itself on designing women’s clothes that are functional and comfortable instead of just flattering. The best-selling Lined Breeze Short comes in both 4-inch and 6-inch inseams so you can get as much weightless coverage as you need, and Free Fly’s long sleeved tops are just the right length, weight, and breeziness for summer evening walks, long hikes, or everyday lounging and errands.