A Guide to Black-Owned Businesses to Support This MLK Day

Shop them on January 18th — and every day


Over the last year, activists have urged Americans to support Black-owned businesses as one step toward healing racial injustice. To celebrate Martin Luther King Jr. Day, we’ve compiled a list of Black-owned businesses offering innovative hair-care products, coffees, textiles, clothing and more. Shop them on January 18th — and every day — to lend your support to these American entrepreneurs. And looking for a book to read? Be sure to check out our list of timely titles here.

#1 Epi.logic

Epi.logic products

Meet Dr. Chaneve Jeanniton. She’s an oculofacial plastic surgeon who founded epi.logic after seeing how her patients wanted a safe, simple and effective daily skincare routine. Her products are made for nearly all skin types and are scientifically proven to improve skin in both the long and short term. Start with epi.logic’s Total Package Moisturizer — perfect for these dry winter days. 

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#2 Lemlem

lemlem coverup

Team KCM loves the cover-ups from lemlem. This beautifully, handmade clothing line was founded by supermodel Liya Kebede after she took a trip to her native Ethiopia and met a group of traditional weavers. The products are made entirely by women artisans across Africa. “By employing traditional weavers, we’re trying to break their cycle of poverty,” the founder said. “At the same time, we’re preserving the art of weaving while creating modern, casual, comfortable stuff that we really want to wear.”

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#3 Allison DeVane on Uncommon Goods

Allison DuVane minute mimosa

Making a cocktail has never been this easy. Allison DeVane’s flavor-infused cubes will turn your glass of bubbly into a delicious mimosa in minutes. Try her peaches and berries trio at your next Zoom cocktail party.

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#4 Briogeo

Briogeo haircare products

Upgrade your shampoo with Briogeo, and your hair will thank you. Briogeo was founded by Nancy Twine out of her New York City apartment after she saw how the hair care options on drugstore shelves did not live up to their performance claims. With Briogeo, Nancy focuses on the basics and offers a high-performance, hair collection that is naturally based. Take their 5-question hair quiz to create your own custom hair care routine. 

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#5 Bolé Road Textiles

Bole Road Textiles

New York-based designer and architect Hana Getachew veered away from the corporate design world after ten years in the industry and dove into a career involving something she passionately knew and loved: Ethopian textiles and interior design. Getachew launched Bolé with one thing in mind: “To be more connected to Ethiopia … to be more involved in the lives of its people and to contribute to its development.” Bolé sources its handmade textiles from weaving studios in Ethiopia that are owned and operated by women entrepreneurs. 

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#6 The Lip Bar

the lip bar

The Lip Bar, a Detroit-based beauty company, was founded by former Wall Street analyst Melissa Butler. Frustrated with how mainstream media and the beauty industry set the standard for beauty, she started her cosmetics company in her kitchen. She sought to make a company that was diverse, inclusive, and without “excessive amounts of unnecessary chemicals.” Butler’s TLB is vegan, paraben-free, nontoxic lipsticks made to flatter a variety of skin tones. She was initially rejected by Shark Tank but now has over $2 million in funding and is sold in Target stores across the U.S. Talk about a hustle.

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#7 Posterity Paper

posterity paper greeting cards

To put it succinctly, Posterity Paper is “not your grandma’s stationary.” Founded by Tiffany Grimes in Georgia, this female entrepreneur, who was inspired by her own grandmother, was bored by generic birthday and greeting cards so she decided to create her own. Her mission is “to inspire a new generation of thoughtfulness by providing stationery that helps women show up for the people they love.” Her cards are perfect to send for a celebratory occasion or with a surprise treat in the mail!

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#8 Red Bay Coffee

red bay coffee roasters

Red Bay Coffee Roasters was founded in 2014 by renowned San Francisco Bay area artist and food entrepreneur Keba Konte, who is part of “the fourth wave of coffee.” This new wave aims to ethically source speciality coffee that is deeply rooted within their community and culture. Red Bay seeks to create unity by hiring and serving people of all backgrounds, especially people of color, the formerly incarcerated, women and people with disabilities. Companies like Facebook source Red Bay as their primary coffee supplier for it’s Menlo Park HQ office.

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#9 Clare Paint

Clare Paint

What if paint shopping wasn’t such a hassle? Enter Clare, an interior paint company. Founded by interior designer Nicole Gibbons, Clare is reimagining the paint shopping experience, so you’re not stuck with 100 samples and too many choices to pick from. Each paint color is designer-curated, and the Clare Color Genius will help guide you to the perfect color.  

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