Here are 15 female-founded brands to shop today — and every day
For International Women’s Day, we’ve put together a list of female-founded brands to support. From a plant delivery service to an eco-friendly cleaning product, these trailblazers are shaking things up. Shop one of these brands to show some support today — and every day.
#1 Jones Road Beauty
Say hello to Bobbi Brown’s latest venture: Jones Road Beauty. The makeup artist launched Jones Road after recognizing there was a need for clean, strategic, high-grade formulations that work on every skin type and tone. Their products follow guidelines even more stringent than those of the E.U. and contain no phthalates, sulfates, petrolatum, PEGs… the list goes on. What does that mean exactly? Simple, smart products for all ages and skin types. This is the makeup brand for the person who doesn’t love to wear makeup and is trying to achieve that flawless no-makeup natural look. We recommend starting with their Miracle Cream — a moisturizer that will leave your skin refreshed and plump.
Meet Holly Thaggard: The woman who is changing the way we think about sunscreen. When Holly’s close friend was diagnosed with skin cancer in her early 30s, she learned how sun damage can start at a very young age. In 2007, she started Supergoop!, an SPF brand that is fun, clean, and feels good on the skin. Team KCM loves their Unseen Sunscreen — a totally invisible, oil-free formula that glides right onto the skin while providing broad spectrum SPF 40.
Did you know that 14 billion pounds (that’s BILLION with a B) of trash are dumped into the ocean each year? Sarah Paiji Yoo, CEO and Co-Founder of Blueland, is seeking to fix that. She started Blueland, an eco-friendly cleaning product, when she became a new mom and saw how much plastic she was throwing away. Blueland reduces single-use plastic waste with its Forever Bottles. How does it work? Buy the bottle once and refill with cleaning tablets that dissolve with water. Get started with one of their Starter Sets — from hand soap to laundry detergent.
Briogeo founder Nancy Twine wants to help you find the perfect hair care. She launched Briogeo out of her tiny East Village apartment with a few of her grandmother’s coveted beauty recipes. Mix up your hair care routine with one of Briogeo’s clean, high-performing ingredients that are personalized for your hair type. Team KCM swears by their Scalp Revival set. Not sure where to start? Begin by taking their Hair Quiz to find out which products will work best for your hair.
#5 The Laundress
Did you know 90% of items labeled ‘Dry Clean Only’ are actually washable? Say goodbye to your painful dry cleaning bill with The Laundress. In 2002, Gwen Whiting and Lindsey Boyd ditched their careers in fashion to create a plant-based line of laundry detergent. Their signature formula is designed to whiten, brighten, and preserve color while removing stains. Today, Gwen and Lindsey’s brand has expanded beyond laundry detergent to home cleaning solutions and pet mess kits.
#6 Daily Harvest
You know you’ve heard us talk a lot about Daily Harvest. That’s because we’re obsessed with their female founder, Rachel Drori. She started Daily Harvest because she regularly found herself grabbing unhealthy, random snacks for meals instead of cooking nutritious, sustainable foods. Everything Daily Harvest makes is built on organic fruits and vegetables and crafted into delicious food that is actually good for you. They work directly with farmers to grow ripe, juicy produce, freeze it, and send it directly to you so you can have fresh, hardy foods every day.
#7 Clare Paint
KCM featured Clare Paint in our Black businesses roundup but we love to support Nicole Gibbons’s paint company year round. Clare Paint is reimagining the paint shopping experience with interior designer Gibbon’s as its leader. Each paint color is designer-curated, shipped straight to you, and the Clare Color Genius will help guide you to the perfect color. Don’t mess with ugly paint chips, just peel and stick the swatches straight to your wall. The best part is they’re Zero VOC, meaning there are less chemical emissions to create a healthier indoor quality.
#8 Outdoor Voices
A few years ago, activewear brand Outdoor Voices seemed to burst open out of nowhere. Suddenly, it seemed like every active woman we knew was sporting a Doing Things hat or a pair of OV color block leggings. Ty Haney founded Outdoor Voices in 2013 and soon became a household activewear name in 2018. She founded the brand with the intention of creating workout wear that was fashionable and not just meant for working out— but for just doing things in everyday life. Now, we see OV Kits everywhere, from the grocery store to the promenade at the park.
#9 Pipcorn Heirloom Snacks
Whew, Pipcorn has had quite the small business journey! Pipcorn was born in 2012 when Jen Martin discovered a tiny bag of heirloom popcorn kernels from a health food store in Chicago. Those kernels tasted better than any popcorn she’s ever had— they were crunchy, light, and tasted like real corn. Martin, her brother Jeff, and his wife Teresa Tsou tracked the kernels all the way back to a farmer in Indiana. From there, they founded Pipsnacks. Pipcorn launched at Smorgasburg in Brooklyn, NY, with hand-stamped bags and kernels popped in their mom’s spaghetti pot. Then things really started to take off! After being discovered at an outdoor market, Pipcorn was picked as one of Oprah’s Favorite Things (and three times after that). They made it into a local Whole Foods in 2013, and then on Shark Tank in 2014, and went home with a deal from Barbara Corcoran. Pipcorn prides itself on being a women-owned, minority-owned, family business with over fifteen types of snack and variety packs that are open-pollinated, better for the environment, and more nutritious.
#10 Girlfriend Collective
Probably best known for having a barrage of aesthetic-envy Instagram ads, Girlfriend Collective can be studied as a perfect model for a successful social media marketing internet-brand turned booming athleisure company. Girlfriend Collective was founded in 2016, and officially launched in 2017, by Seattle-based Quang Dinh and his wife Ellie when they saw a gap in the direct-to-consumer space for activewear brands. Ellie felt frustrated that she was unable to find an activewear brand with a responsible ethos that was sustainably sourced. They filled the hole in the market and created workout wear and leggings that are made from 25 recycled plastic water bottles from Taiwan. From there, they launched size-inclusive minimalist neutrals and gender-neutral loungewear during the pandemic.
Heidi Zak was tired of having to choose between bras that were either sexy or comfortable. In 2013, she founded ThirdLove — a bra company that focused on feeling your best. With more than 80 sizes, ThirdLove can help you find the perfect fit bra that will make your girls look great and feel good. Get started with their Fitting Room Quiz to see what fit is best for you.
Do you ever look in your closet and think you have way too much… stuff? Karla Gallardo and Shilpa Shah decided to launch a brand that was founded on the philosophy that fewer is better. Cuyana, a high-quality clothing and accessory line, encourages customers to buy fewer but better quality pieces that will last for years to come. We have our eyes on Cuyana’s Classic Leather Tote, which was made in Turkey at a woman-owned factory. It’s the perfect bag to take you from the office to your next weekend trip.
#13 The Sill
We’ve all been stuck inside our homes for way too long. Why not make it a little happier with a plant from The Sill. Founded by Eliza Blank, The Sill aims to help people discover the perfect potted plant that is delivered right to your door. Eliza, who moved to New York City for college, struggled to find house plants at local nurseries In 2007, The Sill was born. Browse their ready-to-ship items for every plant lover. From a Coffee Plant to a beautiful Purple Orchid, you can brighten your day with The Sill.
When Katerina Schneider was pregnant, she went looking for the ideal prenatal vitamin and struggled to find a supplement she trusted. So, she decided to build her own. Meet Ritual, the company that is reimagining the multivitamin. Ritual works with physiologists, biochemists, and dieticians to create simple and clean vitamins that are backed by science. Today, their Essential for Women vitamin has something for everyone — from the Multivitamin 18+ to the Multivitamin 50+.
You’ve likely heard of Glossier, a skincare company founded in 2014 by Emily Weiss. The company was born out of a beauty blog site called ‘Into The Gloss,’ which invited users to share the products they love. Glossier aims to create the products you wish existed, and it’s doing a pretty good job. Even better? You can’t beat the prices. Try their pH-balanced Milky Jelly Cleanser that features the same gentles cleansing agents found in contact solution, so you don’t have to worry about getting soap in your eyes.
Products you buy through our links might earn us a commission.