Streaming’s about to get a bit more expensive.
Netflix announced this week that it will be “adjusting prices today across most plans” in the U.S., Canada, Portugal, and Argentina. Here’s how much each plan will cost you, when to expect the higher bill, and what the streaming giant has said about hiking its rates in the future.
How much is Netflix raising prices?
In its latest earnings report, the company announced that it would be charging more for its three plans. Its least expensive option, which includes ads, is increasing from $6.99 to $7.99 per month. The standard plan is going up from $15.49 to $17.99 per month, and its premium plan will be bumped up from $22.99 to $24.99.
You can expect to see the increase during the next billing cycle, the Verge reports.
Will Netflix continue to raise prices?
The last time Netflix hiked its prices was in October 2023, when it bumped the cost of its basic plan up $2 per month and began charging $3 more per month for the premium plan.
In a January 2025 letter to its investors, the company noted that customers should expect further rate adjustments: “As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix.”
Netflix gained a record 41 million subscribers last year and had an annual operating income of more than $10 billion for the first time in its history. The company chalked that up to the success of the second season of Squid Game and the popularity of its live events. In 2024, the streamer made a push into sports by broadcasting an NFL doubleheader on Christmas Day, which drew nearly 65 million viewers, and the showdown between Mike Tyson and Jake Paul.
The platform now boasts 302 million subscribers, far more than both Amazon Prime, which has 200 million monthly viewers, and Disney Plus, at 123 million.
