These days, it can be hard to keep up with all the new product launches and brand collaborations hitting stores. From celebrity fashion lines to limited-edition designer collections, it seems like there’s always something new to buy — and the offerings are often pretty over the top. (Yes, “face shapewear” is a real thing now, and no, we don’t support it — unless Anthony Hopkins is wearing it.) Sometimes these drops even make the news: Sydney Sweeney flaunting her jeans (or are they “genes”?) for a new ad campaign has President Trump chiming in on the matter.
Seeing those creepy little Labubus hanging from seemingly every bag and backpack has us questioning which trend will be next. But not everything new is gimmicky. Some product launches are genuinely worth a second look — especially when they bring together comfort, quality, and timeless style. From Mary Jane/sneaker hybrids to Quince’s new supplement line, August’s releases deliver just the right mix of practicality and polish.
In short, we discovered smart updates, thoughtfully made items, and buyables that are ready for real life. Here are our favorite brand-new products, none of which you’ll need to hang from your purse.
August 2025 Launches Worth Checking Out
- You have to see the results to believe them, but Peter Thomas Roth’s new eye corrector targets dark circles and puffiness, erasing fine lines and darkness in the blink of an…eye.
Sephora
Peter Thomas Roth Instant FIRMx Eye Temporary Eye Tightener Easy-Wear Formula
- BÉIS x Gap brings smart travel style to everyday wardrobes via a limited-edition collection that blends function and timeless American design. Think double denim outfits, classic crewneck tees, and flight-ready sweatsuits, along with chic luggage.
- J.Crew x Rouje channels effortless Parisian charm through classic silhouettes with romantic, Euro-style twists.
- Vivaia’s new sneaker Mary Janes combine comfort, eco-conscious materials, and retro appeal in one easygoing shoe.
- Hulken’s compact carry-on and packing cubes make light work of heavy travel, with durability and smart organization built in.
- Quince updated its New Arrivals section with everything from Apple Watch bands and magnesium supplements.
- THC drink brand Cann and humidifier and shower-filter brand Canopy combined forces to bring you a relaxing, filtered-water shower experience inspired by Cann’s iconic drink flavors.
- This True Botanicals facial oil continues the brand’s commitment to clean, high-performance skincare that offers real results.
- OK, so Skims’ new face wrap may be a little odd (seriously, shapewear for your head?), but it’s worth taking a peek at — if only to satisfy your curiosity.
- The pairing we didn’t know we needed: Chili’s teamed up with Tecovas to create a red-hot boot we can’t wait to get our hands on.
- Rare Beauty’s debut perfume adds a new dimension to the brand’s feel-good philosophy, with a warm-vanilla signature scent.
- Midcentury design lovers, rejoice: Brooklinen’s new sheets and blankets will help you upgrade your bedroom via soothing colors and breathable textures — just in time for fall nesting.
- Knix’s new cotton rib essentials are designed for everyday comfort, with soft, breathable fabrics and thoughtful fits.
- Keen’s trail-running shoe debut brings the brand’s rugged reliability to a lighter, faster silhouette built for movement.
- Aritzia’s Effortless Pants debuted in new colorways that refresh a cult-favorite staple with elegant fall-ready tones. (We’ve got our eye on the Kyle check pattern.)
- Dreem x Sunrise’s at-home sleep apnea test makes proactive health management easier, offering clinical-level, FDA-approved insight without you having to leave home.
