October isn’t just about Halloween, leaf peeping, and reading something cozy — it’s also Breast Cancer Awareness Month. While you can always donate to incredible organizations all year round, over the next few weeks you can put your shopping to good use and support a worthwhile cause while also treating yourself or a loved one.
That’s because many of our favorite fashion, accessory, and wellness brands are shining a spotlight on breast cancer awareness, including Ralph Lauren, Easy Spirit, and Vera Bradley. They’re all donating a percentage of proceeds from certain products to breast cancer research and advocacy organizations, like Shoes for a Cure, Breast Cancer Research Foundation, and Stand Up To Cancer, among others.
Our very own Katie Couric — who was diagnosed with breast cancer in 2022 and is a fierce advocate for advanced dense-breast screenings — was even the inspiration behind a custom sweater bearing a very important message for you and your loved ones.
Whether you want to update your footwear collection, stock up on holiday gifts, or add a hot pink touch to your wardrobe, rest assured that you can shop all of these products while also making a difference.
Brands to Support During Breast Cancer Awareness Month 2025 (and Beyond)
Lingua Franca Check Yourself Crewneck
Lingua Franca
Katie teamed up with Lingua Franca on this limited edition “Check Yourself” sweater, from which 10 percent of proceeds will be donated to her non-profit Stand Up To Cancer. Hand-stitched in New York, this cashmere crewneck sweater is a friendly reminder (for yourself and anyone you might encounter) to schedule a mammogram.
Easy Spirit Move for Pink Maelie Sneakers
Easy Spirit
For every pair of Easy Spirit’s limited edition pink-and-navy kicks sold in October, a portion of the proceeds supports Shoes For A Cure, a charitable organization that funds breast cancer research. Katie’s a personal fan of these ultra-comfy sneakers that combine plush cushioning, maximum support, and shock absorption in a lightweight, orthotic-friendly design.
Rails Hunter Shirt in Brave Pink
Rails
In support of its partnership with Susan G. Komen, Rails released this limited-edition version of its best-selling button-up. It boasts an effortless fit and cashmere-like softness that’s perfect for everyday wear, as well as a gorgeous pink color scheme. For every purchase made through November 15, Rails will donate $40 to support breast cancer research and awareness.
Vera Bradley Foundation Woodlark Tote
Vera Bradley
Adorned with a cheerful bouquet design, this canvas tote is more than just a stylish bag — 100 percent of net proceeds go directly to the Vera Bradley Foundation for Breast Cancer. By purchasing this everyday accessory, you’re contributing to life-saving research at the Indiana University School of Medicine, where over $42.7 million has already been raised for breast cancer research.
Gorjana Pink Amour Bracelet
Gorjana
This 18k gold plated bracelet, which is part of Gorjana’s Pink Collection, is complete with dainty blush hearts, making it a lovely gift for a friend or family member (or yourself!). Even better? 50 percent of the purchase price goes to the Breast Cancer Research Foundation.
Estée Lauder Limited Edition Pink Ribbon Advanced Night Repair Serum
Estée Lauder
Estée Lauder’s bestselling Advanced Night Repair Serum is a luxury skincare staple, with a peptide-rich formula that targets wrinkles, uneven skin tone, and dryness while you sleep. Through June of 2026, you can grab this serum in a limited edition pink bottle, with 20 percent of the purchase price going to the Breast Cancer Research Foundation.
Eberjey Gisele Long PJ Set
Eberjey
Are your old, mismatched pajamas in need of an upgrade? Treat yourself to one of Eberjey’s iconic pajama sets, which are a Katie fave. When you shop from the brand’s Pink Edit during the month of October, Eberjey will donate 10 percent of each purchase to the Baldwin Fund, a nonprofit organization focused on advancing breast cancer research.
LOFT BCRF Limited Edition Sweatshirt
LOFT
This limited edition LOFT sweatshirt is the perfect layer for fall thanks to its stylish balloon sleeves, relaxed fit, and bright pink color. Through October, 50 percent of the purchase price will go to the Breast Cancer Research Foundation, supporting vital research efforts.
Lilysilk Hope’s Comfort Pillowcase
Lilysilk
Though they seem like a luxury, silk pillowcases actually reduce static and friction, making them a practical purchase to keep your skin and hair happy. This bright pink option from Lilysilk is smooth, cooling, and double-sided — one side has a glossy finish, while the other side is matte. Right now, 20 percent of gross retail sales go to the National Breast Cancer Foundation. (Hint: If you really want to treat yourself, grab the matching silk eye mask, too.)
Ralph Lauren Pink Pony Fleece Half-Zip
Ralph Lauren
Time to pony up? We’re loving everything in this year’s Ralph Lauren Pink Pony Collection, including this cozy fleece half-zip. The best part? 25 percent of your purchase will be donated to the Ralph Lauren Corporate Foundation’s Pink Pony Fund, which supports Ralph Lauren’s ongoing mission to “reduce disparities in cancer care and to ensure access to quality treatment is available to everyone at an earlier, more curable stage.”
Conscious Step Socks that Support Self-Checks
Conscious Step
Every pair of socks sold at Conscious Step supports a good cause. These particular socks, called Socks that Support Self-Checks, benefit Keep A Breast, an organization focused on breast cancer prevention and early detection. Each pair in this set of three comes in a different shade of pink, complete with heart embroidery.
Look Optic Cosmo Readers
Look Optic
Ready to upgrade your readers? Look Optic partnered with the Women’s Cancer Research Fund and launched a limited edition collection of pink frames, with 10 percent of the purchase price going to raising awareness and funding for breast cancer research. We particularly like the Cosmo style, which blends retro and modern vibes for a stylish look.
