As the co-founder of Who What Wear, Katherine Power understands how important it is to understand your audience: WWW has become the go-to source for fashion enthusiasts to sift through the trends and products worth paying attention to. When it came to founding a beauty company, Power tapped into her existing audience and discovered that women want to use clean beauty products, but have a hard time justifying their often-high cost. Power founded Versed to fulfill that need by offering quality, cleanly made, and environmentally responsible skincare products that cost $25 or less each. By formulating every product according to the EU’s strict safety standards but keeping prices reasonable, Versed makes the seemingly impossible a reality that’s accessible for all.