As any parent or caregiver knows, navigating the world of children’s shoes is nothing short of headache-inducing. Sizing is inconsistent from brand to brand, shoes that fit yesterday are mysteriously uncomfortable today, and on top of everything, kids are constantly growing. New moms and colleagues Fatma Collins and Julie Rogers founded Ten Little to revolutionize the process from the ground up. Under the guidance of physicians, they developed shoes with a wide toe box that mirrors the actual shape of little feet, along with a soft, flat sole that encourages proper foot growth. They also created a comprehensive fit guide to help parents figure out their children’s correct size without having to order multiple pairs and return them. That’s right: All your shoe-buying woes out the window, in one fell swoop.