Everyone has unique needs when it comes to their hair, based on texture, color, age, and even where they live, but you wouldn’t guess it based on the shelves at the drugstore. Since most haircare brands lump all those factors into just a few slightly different formulations, the odds are high that most of us are slathering on products that either do nothing, or do more harm than good. Prose was founded to provide the exact opposite: Custom haircare that meets your individual needs, without any of the scalp-irritating, hair-damaging ingredients you might find in your average options. Using science-backed, responsibly sourced ingredients and even taking the seasons into account, Prose creates a haircare routine designed to fast-track your hair goals, no matter your starting point.
Why we love them
KCM’s Alissa said that if hair products came in “sizes,” Prose’s shampoo and conditioner would fit her like a glove. Beyond shampoo and conditioner, Prose offers scalp-clarifying masks, curl creams, hair oils, and even brushes tailored to individual hair types. And if you don’t love what you bought, Prose offers the option to “Review & Refine” your formula after every order, so your next batch works even better. We love the level of information Prose includes for each ingredient, digging deep into why it works, where it comes from, and how safe it is. It’s a level of transparency that just feels good.