Researchers have been warning us that stress is hugely detrimental to overall health since the ‘80s — when experts found that 75 to 90 percent of all doctor visits are stress-related — and the tension epidemic has only worsened in the decades since. So when Christopher Gavigan, Laurel Angelica Myers, and Jessica Assaf founded Prima, they aimed to promote a holistic approach to personal health by harnessing the therapeutic compounds in hemp and other plants, and making them easy for the body to absorb. The result is a line of supplements and skincare meticulously formulated to help consumers rebalance their minds and bodies as a whole, rather than play Whac-a-Mole with symptoms.
Why we love them
Though people have been using hemp and CBD to combat stress for thousands of years, it can still be confusing to modern consumers. That’s why Prima’s goal is not just to sell CBD, but to be a trusted source of information about what you’re putting in your body. The certified B Corp sources its hemp from organic farms in Oregon and tests each batch to ensure it’s potent and uncontaminated by potentially harmful ingredients. Prima complements the CBD in its formulas with adaptogens, vitamins, and other ingredients like saffron extract, which can help you manage agita and stay calm in the midst of daily chaos. Exhibit A: Prima’s Chill Out Chews, which can help calm you down in stressful situations or unwind at the end of a long day. Similarly, the best-selling Beyond Body Oil is intended to help with stress relief while deeply moisturizing your skin via ingredients like squalane oil, apricot kernel oil, and Helichrysum.