About Pattern Beauty
Tracee Ellis Ross has made it official: It’s time to adore your curls. Pattern Beauty is dedicated to celebrating curly, coily, and textured hair — Black-owned and -founded, the brand makes products that do natural hair justice, rather than “taming” or “controlling” it. With something for every step, from wash to style to treatment, Pattern Beauty uses safe ingredients to make hydrating, effective products at an affordable price point. Pattern’s Curl Guide will help you narrow down which products will best serve your hair, no matter its current status. Whether you’re looking for twist-outs or wash-&-go styles, Pattern Beauty’s tried-and-tested products will leave your hair healthier — and curlier — than ever.
Why we love them
The emotion at the heart of Pattern Beauty is joy, and we couldn’t love it more. Whether it’s clarifying shampoo or hydrating mist, the Pattern Beauty team has meticulously crafted products that are salon-grade without the salon price tag. KCM’s Stacey uses the whole line, but if she had to choose a favorite product, it’d be The PATTERN Curl Gel. She says the gel is cream-based so it conditions while defining her curls, and giving them just the right amount of moisture. KCM’s Alissa says the Clarifying Shampoo feels amazing in the shower and that the Leave-In Conditioner keeps her curls intact all day. Plus, she said they smell better than anything she’s ever put in her hair — yes, seriously.