Parachute
Offering luxurious bedding, plush towels, tabletop accessories and more, Parachute specializes in all things soft and comfortable.
About Parachute
Creating a perfect homey setup is no small feat, nor is it a low-cost endeavor: It’s easy to spend a fortune on items that aren’t as high quality as you believed, or only last a couple of years. As a home design enthusiast, Ariel Kaye was familiar with this phenomenon, so when she decided to chase her passion, she founded Parachute to fill a gap in the market for premium bedding at reasonable prices. Kaye has since built Parachute as a trusted brand across home categories, from towels to decor and even some bedroom furniture. With fabric options like organic cotton, linen, and sateen — all of which are meant to get better and softer with every wash — Parachute has bedding for every style preference and sleep temperature, allowing you to put together the bedroom or living space of your dreams.
Why we love them
We’ve learned a lot about the importance of home these past couple of years as we’ve spent more time answering emails in bed, taking calls from the couch, and working from home “offices” in kitchens and bedrooms. Parachute makes it easier to create spaces that are comfortable and timeless with responsibly made, long-lasting items that can be mixed and matched to your heart’s content. KCM’s Ciara never considered buying linen sheets, but changed her tune after trying a set from Parachute: They’re light, breathable, and super soft, making them ideal for warm summer nights or consistently hot sleepers. Add in that Parachute’s linen is made from ethically sourced and sustainably grown European flax — much like its other OEKO-Tex and GOTS certified fabrics — and you have a win on every front.
