Madison Reed
With its wide color selection and safe and gentle formulas, Madison Reed is a cut above other DIY dyeing kits, at a price you can manage.
About Madison Reed
Getting your hair dyed is notoriously expensive, but the alternative is seemingly worse: Boxed dye kits with harsh ingredients, unpredictable results, and little to no customer support. Enter Madison Reed’s line of salon-grade products for coloring your hair at home, from permanent color to root touch-up kits to color-preserving treatments. Founded by longtime venture capitalist Amy Errett, Madison Reed provides everything that average coloring kits don’t, starting with video support for picking your color and actually applying the dye. Further, Madison Reed formulates its products according to EU safety standards and leaves out irritating and potentially dangerous chemicals found in many competitors’ lines, like ammonia, parabens, and phthalates. Throw in Madison Reed’s satisfaction guarantee, and you have an at-home beauty treatment you can trust from start to finish.
Why we love them
We won’t pretend to know more about dyeing hair than a colorist, but we do know this: A basic coloring job can easily run you $100, and things only get more costly when it comes to highlights or balayage. For $30 a box, Madison Reed’s permanent hair color covers grays with rich, natural-looking color, and the cream-based formula leaves hair soft and shiny for weeks. We’re equally impressed with the Root Perfection touch up kit, which perfectly covered our colleague’s grays and saved her a much more expensive and time-consuming trip to the salon. Whether you’re looking for a gentler at-home dyeing alternative or something to hold you over between salon visits, Madison Reed has everything you need to keep your hair looking and feeling its best.
