Lumin
Lumin’s effective, no nonsense, all-natural face and body products are revolutionizing men’s morning — and evening — personal-care routines.
About Lumin
Lumin started with a common complaint: Richard Hong was struggling with acne. Not knowing how to fix it or even where to start, Hong turned to his sister, Christina, who created a Korean skincare regimen for him that was so effective, his friends started asking her for help, too. Recognizing how little men know about caring for their skin, Hong teamed up with his friend Darwish Gani to create and market the products men need, but don’t know how to buy. Lumin’s products are specifically formulated to address the needs of men’s skin, and the company makes it easy for men to find what they need and use everything correctly. With ready-made sets and clear instructions, Lumin takes the guesswork out of skincare to help you get the results you want, faster.
Why we love them
We can’t decide what’s more impressive: Lumin’s ease of use or its effectiveness. The brand’s straightforward website doesn’t require you to compare a host of different cleansers and guess which one will work. Instead, it makes things simple, through comprehensive FAQs, clear instructions, and fully formed routines. To get started, grab the Ultra-Hydrating Moisturizing Balm, which has gained a cult-like following for its refreshing feel and skin tone-evening powers. Team KCM also loves the No-Nonsense Charcoal Cleanser because they said it best: It’s no nonsense. It removes the oil, grime, and dirt from your day, without drying you out. Go for the Classic Maintenance Set to get both bestsellers and the Exfoliating Rub for less. Lumin offers a lifetime discount to community heroes, from healthcare workers to non-profit organization employees.
