ILIA
A clean beauty line with proven formulas, vibrant colors, and perfect shades for every skin tone.
About ILIA
ILIA Beauty knows that clean beauty is where natural ingredients and carefully selected synthetics collide. When creator Sasha Plavsic’s mother, a wellness pioneer ahead of her time, challenged her to take a second look at her favorite lip balm, Sasha realized it was full of questionable ingredients. She took on the challenge of recreating her favorite product to be both safe and effective, starting ILIA Beauty in the process. In the years since, ILIA has exploded into a skin-centric beauty line that protects, revives, and enhances your skin. Because skincare and makeup are two sides of the same coin, the brand’s makeup formulas contain proven skincare ingredients in vibrant colors you’ll be excited to wear. With stand-out items like the Super Serum Skin Tint, Multi-Stick, and Balmy Tint lip balm, ILIA makes it easy to adopt a beauty regimen that keeps your skin healthy and protected. Plus, to minimize the environmental impact of makeup disposal, they offer a recycling program so customers can send in their empty containers.
Why we love them
We love ILIA’s ethos that skin should look like skin. The Super Serum Skin Tint has a dewy finish, and we love how it’s both lightweight and SPF 40, so you don’t have to sacrifice protection. (If you’re not sure how to choose a color, check out the online Shade Finder, which helped our staff find their perfect matches for the Skin Tint and True Skin Concealer.) We also love the one-step Balmy Tint lip balm that you can keep light or layer on for a richer tone. KCM’s Ciara assured us that the Limitless Lash Mascara lives up to its name; it’s lengthening, doesn’t clump, and, since it’s made of natural waxes, you can feel good about putting it so close to your eyes. KCM’s Lisa has been keeping the Multi-Stick, in Lady Bird, in her pocketbook. She told us it’s her hero product: it’s multi-usage, perfect for on-the-go touch ups, and adds the perfect finish for a clean, effortless look.
