Aday
Combining technical fabrics and thoughtful designs, Aday’s shapeshifting pieces will streamline your closet — and your shopping budget — in the best way.
About ADAY
You know that one frustrating shirt that only looks good with one outfit? We’ve found the antidote to those finicky pieces in Aday. The brand designs clothes made to be worn with anything, to anything, and for going anywhere, all while keeping you cool, comfortable, and put-together. Founded by Meg He and Nina Faulhaber, Aday’s goal, first and foremost, is to make our consumption more conscious and more efficient through clothes that can go the distance, from hikes to the office. He and Faulhaber factor customer feedback into the design of each item, to create pieces people actually will want and use — ensuring that materials, labor, and energy don’t get wasted. Kiss those one-wear-a-year blouses goodbye.
Why we love them
Minimalism can sound drab: lots of neutrals, not much personality. But Aday counters the potential for boredom with pieces that allow for creativity. Take the Back To Front Shirt Dress: True to its name, it can be worn belted or loose, open like a jacket or closed, collar popped or folded, and with the buttons facing front or back, for several distinct looks. KCM’s Alissa loves her That’s A Wrap Top, another highly customizable option that will be your key piece for a weekend trip. She prefers to wear it wrapped and tied in the back, but also likes wearing it open over a T-shirt on summer afternoons.
