How We Work With Partners

“We value Katie’s approach to storytelling and have great respect for her journalistic capabilities. Ally signed on as an anchor partner for her Wake-Up Call newsletter because we share the same values. She always wants to focus on the silver linings — and, especially during COVID-19, she has turned her attention to stories of hope and perseverance, which aligns with how the Ally brand views the world.”

Andrea Brimmer, Chief Marketing Officer, Ally Bank

“A successful partnership starts with people who share a common vision and values. Katie and the entire KCM team lives the values of courage and integrity, two values very important at Sleep Number. We are proud to be a founding partner of “Wake-Up Call” – it has given us a new way to inspire and educate individuals about quality sleep and its impact on health and wellness.”

Kevin Brown, Chief Marketing Officer, Sleep Number

“Creating content with news organizations enables marketers to convey points of view beyond what can be said in advertising alone. That’s one of the reasons we’re working with Katie Couric Media. Katie is a brilliant and courageous journalist, and together we’re creating stories that are more useful, interesting and inspiring for the consumers we serve.”

Marc Pritchard, Chief Brand Officer, Procter & Gamble

“We’ve had the pleasure of working with Katie Couric Media for many years. Their hard-working team of experts goes above and beyond to help us bring our brand story to new audiences in creative and meaningful ways; they ensure that our brand is always represented in the best possible light. What sets them apart is their combination of professionalism, kindness, and creativity. They’re always willing to listen, collaborate, and adapt to our needs, making the working relationship both productive and enjoyable. They’re dedicated to delivering top-notch results.”

Kourtney Frick, Director, Corporate Digital and Creative Strategy, Exact Sciences