10 Black-Owned Brands to Shop During Black History Month and Beyond

Because shopping Black-owned should be a year-round mission.

Graphic by KCM

February is Black History Month, a time to honor the achievements, resilience, and contributions of the Black community. While celebrating Black excellence should be a year-round effort, this month offers a chance to deepen our understanding and support of the cause. One meaningful way to do this is by shopping with purpose: Supporting Black-owned brands, big and small.

In a consumer-driven world, our purchasing choices have far-reaching impacts, and supporting Black-owned brands is a powerful way to contribute to long-term change. Shopping from these businesses isn’t just about getting something new — it’s about uplifting communities, fostering economic empowerment, and promoting a more equitable world.

If you’re already shopping, why not pick up a few items that not only refresh your style but also help support vital causes? Here’s a look at some of the brands we’ll be shopping this Black History Month and beyond.

NDG Paris

ndg paris handbag

NDG Paris

After working in the music industry for years, Gwen Quantin decided to shift gears and pursue his passion for design and fashion. The brand’s most popular bag, which blends Parisian elegance with rugged Americana, costs under $300, and it’s a favorite of NBA player Caitlin Clark.

OUI the People

OUI the People

OUI the People has been a favorite of Katie Couric Media editors for years, and there’s one product that especially stands out: The Featherweight body gloss. This hydrating oil instantly makes skin glow, all while soaking in quickly and not leaving any greasy residue behind. Commerce editor Katie P. swears by this during the winter months, and she loves that this version has a light citrus scent that doesn’t irritate her sensitive skin.

$11+ at OUI the People

Estelle Glassware

estelle stemless glassware

Nordstrom

After receiving a set of these wine glasses as a gift, Katie couldn’t get enough of them. She’s been buying sets for her friends for holidays and birthdays, and they make an amazing present for anyone who loves to host or just appreciates stunning glassware.

Briogeo

briogeo scalp revival

Nordstrom

Dry, itchy scalps are no match for this powerful shampoo. We’ve all suffered from dandruff, and regularly exfoliating your scalp can help decrease pesky flakes and improve your overall hair health. This formula contains moisturizing coconut oil to help soothe irritated scalps, tea tree and peppermint oil to stimulate the skin and reduce redness and itchiness, and charcoal to help absorb excess oil and buildup.

Abcrete & Co.

abcrete and co earrings

Abcrete & Co.

Having a few staple pieces of jewelry can make accessorizing a breeze, which is why we gravitate toward Abcrete & Co. for minimal, yet bold jewelry. Right now, we’ve got our eyes on these twisted hoops, which would be amazing for everyday wear, and they cost less than $30.

Vontélle

vontelle glasses

Amazon

Upgrade your specs with something fresh. After losing pairs of expensive glasses and looking to repace them with better-fitting, fashion-forward eyewear, Tracy Vontélle Green and Nancey Harris decided to make their own. Each pair of Vontélle frames pay homage to the founders’ African ancestry and showcase traditional colors and patterns that channel their African, Caribbean, and Latin heritage.

Brandon Blackwood

brandon blackwood bag

Brandon Blackwood

Chances are you’ve seen a celebrity carrying Brandon Blackwood’s bags (his clientele includes Beyoncé, Kim Kardashian, Halle Berry, and Zoe Kravitz, to name a few). Known for his modern spins on classic handbag silhouettes, the designer focuses on making bags both beautiful and functional. He’s perhaps best known for his “End Systemic Racism” bag that he debuted back in 2020. All profits from the bag are still donated to the Brandon Blackwood Foundation, which helps empower Black creatives through education, philanthropy, and activism.

DIARRABLU

DIARRABLU pants

Nordstrom

Who knew elastic waist pants could be this chic? While Diarrablu is known for its stunning prints (which we fully endorse), this classic pair of black trousers stood out to us because of its infinite wearability. All of the brand’s pieces are handcrafted in Senegal, and Diarra Bousso, the founder, is a mathematician with a mission to “build an ethical fashion future through a conscious fusion of artisans, algorithms, and circular manufacturing.”

Pattern Beauty

pattern mousse

Nordstrom

Tracee Ellis Ross set out on a mission to create haircare that not only worked, but that embraced and celebrated curly, coily, tight, and textured hair. Each of her products is made to nourish strands with hydrating ingredients, like castor oil and marshmallow root, which add smoothness and shine to hair without weighing it down. Reviewers especially love this mousse, which they say adds volume and definition to curls without leaving them crunchy or saggy.

Pat McGrath Labs

pat mcgrath satin allure lipstick

Nordstrom

There’s a reason celebrities, magazines, and designers have trusted Pat McGrath with their makeup needs for years: She knows how to create a memorable look that lasts. According to Vogue, she’s the most influential makeup artist in the world, which is only part of the reason we adore products from her self-titled makeup line. Not only are they designed to be long-lasting, but they help nourish your skin so that your natural beauty isn’t hidden under a layer of thick makeup.