Think Pink: 11 Cute Items to Show Your Support for Breast Cancer Awareness Month

Breast Cancer Awareness 2023 Brands to Support

These businesses are giving back in the name of breast cancer research during the month of October. 

October isn’t just about pulling sweaters out from storage and sipping on PSLs — it’s also the time to show your support for Breast Cancer Awareness Month. While you can donate to incredible organizations that support cancer research all year round, these next few weeks are your chance to have a little fun shopping while also contributing to a fantastic cause.

Throughout October, many of our favorite fashion, accessory, and wellness brands make it a point to shine a spotlight on breast cancer, including the comfy-shoe geniuses at Easy Spirit and the skincare brand Elemis. They’re all donating a percentage of proceeds from certain products to breast cancer research and advocacy organizations like Shoes for a Cure, Breast Cancer Research Foundation, and Stand Up to Cancer, among others.

Our very own Katie Couric — who was diagnosed with breast cancer last year and is now a fierce advocate for advanced dense-breast screenings — was the inspiration for a custom sweater bearing a very important message for you and your loved ones.

Whether you want to glam up your footwear collection, stock up on holiday gifts, or add some rose-infused shine to your skincare routine, rest assured that you can shop all of these products while making a difference.

Brands to Shop During Breast Cancer Awareness Month 2023 (and Beyond)

Easy Spirit Limited Edition Maxine EMOVE Walking Shoes

Lingua Franca Check Yourself Crewneck

Lingua Franca

Katie teamed up with Lingua Franca on this limited edition “check yourself” sweater, 20 percent of proceeds from which will be donated to her non-profit Stand Up To Cancer. Hand-stitched in New York, this cashmere crewneck sweater is a friendly reminder (for yourself and anyone you might encounter) to schedule a mammogram!

$380, lingua franca

Elemis Pro-Collagen Rose Micro Serum

Elemis

Elemis’ new rose-infused daily serum (which is gentle enough to use day and night) smells like a fresh Valentine’s Day bouquet and feels even better on your skin. Not only does this serum work wonders for plumping up and hydrating your face, but the skincare-favorite brand is also donating $10 of each purchase to the non-profit Look Good Feel Better up to $30,000 during October. You can feel good while you give your skin some lovin’.

$135 at elemis

Ana Luisa Breast Cancer Support Bracelet

Ana Luisa

It’s a sobering reality: A growing number of younger women are suffering from breast cancer diagnoses. (The recommended age for breast cancer screenings dropped from age 50 to 40 just this past May.) 5 Under 40 is an organization that supports medical, beauty, and wellness services for women diagnosed with breast cancer before the age of 40, and this cute Barbie-pink cord bracelet will help you show your support for the organization.

$35 at ana luisa

BCRF x LOFT Limited Edition Candle

LOFT

This citrusy LOFT candle is the perfect gift to stock up on now through the end of the month. Whether you want to spread some feel-good “dopamine decor” around your own dwelling, or spread the love this holiday season with a friend, you can light these up knowing 50 percent of the purchase price of each candle will be donated to the Breast Cancer Research Foundation.

$39 at loft

One Pear 5-Pair Heelless No-Show Socks

One Pear

Nobody likes a “no show” sock that slips and slides right off of your heel, which is why this five-pack of patented heelless socks should be at the top of your shopping list. This month, the brand will be donating 10 percent of proceeds from all sales to Living Beyond Breast Cancer.

$51 at onepear

Gorjana’s Pink Collection

Gorjana

If you’re in need of some new accessories, Gorjana should be a go-to. Plus, for the entire month, half of the purchase price from any item in the brand’s Pink Collection will benefit the Breast Cancer Research Foundation. (In case you were wondering, we’re particularly digging these 14K rose gold heart earrings.)

Shop Here

Ralph Lauren Pink Pony Collection

Ralph Lauren

Time to pony up? We’re loving the new items in Ralph Lauren’s Pink Pony collection for 2023. Filled with baseball caps, oversized sweatshirts (like the one pictured above), and even a crisp button-down, you can’t go wrong regardless of your pick. The best part? Twenty five percent of your purchase will be donated to Ralph Lauren’s mission to “reduce disparities in cancer care and to ensure access to quality treatment is available to everyone at an earlier, more curable stage.”

Shop Here

ElyseRyan SU2C Breast Cancer Awareness Wristrock

ElyseRyan

This handmade bracelet from ElyseRyan incorporates a variety of pink stones and crystals, and 20 percent of the purchase price goes to Stand Up To Cancer’s efforts to accelerate cancer research. Each bracelet is unique, making them a beautiful gift for friends, family, or yourself.

$48 at elyseryan

Hey Harper

We should be celebrating ourselves, which is why Hey Harper created a collection with Breast International Group to amplify just how beautiful women are: It features three necklaces, each with a pendant artfully designed as a pair of differently shaped breasts. Half of the collection’s proceeds will go to benefit Breast International Group, a not-for-profit organization for academic breast cancer research groups from around the world.

Shop Here

UrbanStems Flower Delivery

UrbanStems Flower Delivery

UrbanStems

UrbanStems delivers fresh flowers coast to coast, and for the month of October, the floral company will donate five dollars of each purchase from their Breast Cancer Awareness month collection to the Breast Cancer Research Foundation, up to $15,000.