Treat yourself, because shopping is self-care.
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Let’s play a game: Write a list of everyone you love. You’re probably jotting down the names of your kids, partner, friends, extended family, pets, and, heck, maybe your local barista. (They do keep you caffeinated, after all.) Now, how long did you go until you realized you left yourself off the list? Valentine’s Day is the holiday of love, and this year, we’re using it as a reminder that you can’t fully love others until you start with yourself.
Spoiling your nearest and dearest is our default mode on most holidays, especially this one, so it can be hard to remember to prioritize yourself. But we’re here to make that easier.
We’re big supporters of enhancing your mental and physical health via therapy, fulfilling hobbies, or exercise. But if your love language is gift-receiving, it’s high time you show yourself some appreciation with a token or two.
Treat yourself to one (or more) of our suggestions below — you can thank us later.
Fall in love with our complete Valentine’s Day Gift Guide.
The Best Gifts for Yourself 2025
Quince Stainless Steel Bracelet Apple Watch Band
Quince
For many, an Apple Watch is both a lifeline and a fashion accessory — but it can look out of place at a nice dinner or event. Upgrade your style without splurging on a new watch with Quince’s stainless steel band, which looks far more extravagant than its wallet-friendly price tag.
lululemon Dance Studio Mid-Rise Jogger
lululemon
Receiving workout gear as a gift might not scream romance, but buying it for yourself? That’s pure self-love. These lululemon joggers are perfect for hikes, errands, or lounging in style. Grab them in this holiday-appropriate hot pink, or any of the nine other colors.
Parfums de Marly Delina Eau de Parfum
Nordstrom
Perfume is deeply personal. While vanilla-scented sweet notes or white florals may appeal to your nose, they might not be right for someone who prefers amber and tobacco. But if you fall in the former category, Parfum de Marky’s TikTok-famous scent is the ultimate indulgence, and deserves all the social media accolades it’s received. It’s not only known for smelling great — thanks to hits of light florals blending with lush fruity scents — but also lasting all day without overwhelming you or anyone who comes in for a hug.
Jones Road Beauty Lip and Cheek Stick
Jones Road Beauty
The Jones Road Lip & Cheek Stick is a must-have for anyone looking to simplify their beauty routine without sacrificing quality. This little gem does double duty — giving your lips and cheeks a perfect pop of color with zero fuss. The creamy formula blends like a dream, and it’s totally buildable, so you can go from a natural flush to full-on glow in a snap. Plus, it’s the kind of product you can toss in your bag and use for a quick touch-up on the go. Trust us, your face (and your busy schedule) will thank you.
Tory Burch Ballet Loafers
Tory Burch
One old wives’ tale says you should never give a pair of shoes to someone you love (because they’ll walk out on you!), but we don’t believe that applies to gifts for yourself. This comfy, sophisticated style is right in time for not only Valentine’s Day, but also fashion’s current love affair with the color deep cherry. It also comes in black, brown, and tan, if you want something less trendy.
Featherweight Cashmere Silk Scarf
Quince
We know what you’re about to say: “But I already have a Quince scarf, do I really need this one?” Yes, our readers rushed to buy Quince’s oversized cashmere wrap at the beginning of winter — but you also need its lightweight sister, because the two can be swapped out seasonally. Wear this silk blend on warmer days: Try it as a chic formal wrap for a wedding, a sarong on vacation, or a blanket on the airplane. And all that triple-duty power comes at a cost — a low one, that is. It’s priced at just $60.
Apple AirPods Max Pro
Amazon
You deserve some peace and quiet, but that can be difficult to find given the chaos of everyday life. Turn down the noise with Apple’s over-ear headphones: Not only do they offer some of the best noise-canceling audio tech on the market, you’ll love this cheery coral color.
UGG Scuffette Caspian
Zappos
Slippers are often considered an uncreative fallback gift, but when you find a pair that’s guaranteed to make your feet feel incredible? Now that’s a personal victory. These leopard Uggs feel like walking on warm clouds, and the print will add a sassy boost to every step.
rag & bone Miramar Sofie Cotton Terry Sweatpant Jeans
rag & bone
Give yourself the gift of never again having to pull on jeans when you’d rather be wearing sweats, with these viral rag & bone pants. The brand recently launched its Miramar collection, a selection of sweatpants with a trompe l’oeil design that looks eerily like actual denim. TikTok raved about them, and we can see why: They’re surprisingly realistic looking and not-so-surprisingly comfy.
Womanizer Vibe Pink Rechargeable Clitoral Vibrator
Lovehoney
Now this is what we call self-love. Get in “touch” with yourself with one of the top handheld vibrators on the market, by Womanizer. It’s a noiseless device with ten intensity levels and three autopilot modes to help find your perfect rhythm, all while fitting comfortably in your hand. It’s also waterproof, in case you prefer some alone (or partnered!) time in the shower.
Lancôme Rénergie Moisturizer
QVC
We know it’s sometimes hard to justify spending money on creams and lotions, but we view the daily routine of applying products as a dedicated self-care moment — so you can think of those products as investments in your emotional wellness. This two-pack of Katie’s go-to moisturizer delivers a serious dose of hydration and leaves your skin feeling firm and lifted. To really make the most of your daily applications, spend a couple minutes giving yourself a facial massage while you put it on. We promise it’ll send you to your happy place.*
Harlem Candle Co. Lady Day Floral Ceramic Candle
Nordstrom
Is an at-home spa day even complete without a beautiful candle to set the scene? Light up this gorgeous candle, inspired by Billie Holiday’s Harlem nightlife, put on some jazz, and close your eyes while you enjoy the sweet smells of lush green leaves, neroli blossom, and vetiver. And when the candle finally burns out, you can repurpose this container to store bobby pins, matches, or whatever you have rattling around on your nightstand.
Coach Brooklyn Shoulder Bag 39
Coach
Buying a designer bag is a delightful way to mark an achievement, like getting a new job or making it through the holidays with your distant relatives unscathed. But it’s pricey, so we probably only do it once a year, and we’re pretty discerning about which bag we choose. Thankfully, we have no doubts about this viral tote: The Coach Brooklyn shoulder bag has been all over social media lately (and on Bella Hadid), but it has mass appeal beyond Gen Z. It’s roomy, timeless, and will go with just about every outfit.
Parachute Linen Duvet Cover Set
Parachute
Spending Valentine’s Day in bed is an appealing goal, whether you’re partnered up or solo. Either way, elevate your sanctuary with a new set of linen sheets in the yummiest chocolate brown color. (Go ahead and bring your Valentine’s Day chocolates to bed — no stain anxiety here.) This rich shade is on trend with interior designers this year, but the set is also available in soft beige, white, and a few more delectable hues.
Hoka Bondi 8
Zappos
In order to best protect your feet, knees, hips, and lower body in general, you should replace your running or walking shoes every 300 to 500 miles. If an upgrade is in order, Katie and our staff suggest Hokas. These bad boys will give you maximum support, which is our main priority, but the bright-colored foam will also add some good vibes.
Cushion Lab Seat Cushion
Cushion Lab
We’ve all caught ourselves doing the “discomfort dance” after a couple of hours in the car: It starts when your lower back begins to ache, so you wriggle around trying to find a position where the dull pain doesn’t distract you from the road. Living with a sore body is never ideal, so try a spine-aligning car cushion to make driving more enjoyable. Reviewers say they’ve survived 10-hour-long roadtrips without pain thanks to this product, while others claim they can’t live without it for even the shortest of commutes.
*Denotes a paid placement.