Gorjana’s story starts about 20 years ago with founder and namesake Gorjana Reidel. Frustrated by the lack of beautiful, reasonably priced jewelry on the market and inspired by her family’s do-it-yourself mindset, Reidel started designing the kind of jewelry she wanted to wear. Her pieces embodied the elegance of high-end lines at a fraction of the price, becoming an instant hit with friends and family. Reidel and her husband Jason launched the line from the floor of their apartment back in 2004, and the brand has since become wildly beloved. With dainty, minimalist styles that look good on their own or in a stack, Gorjana is the perfect option for a luxury aesthetic without luxury prices.