BEHAVE
Between natural flavors and sweeteners that don’t taste “diet,” BEHAVE’s candy is way healthier than your average gummies.
About BEHAVE
If you’re pining for the days when eating candy didn’t end in a brutal sugar crash or stomach ache, we have good news in the form of BEHAVE: gummy bears that are better for you and still taste good. Founder Mayssa Chehata has had a lifelong sweet tooth, and was disappointed in the lack of innovation in the candy aisle, especially when it came to healthier options. Not one to accept defeat, Chehata partnered with renowned chef Elizabeth Falkner to develop a delicious alternative with non-problematic ingredients. BEHAVE gummy bears are made with natural flavors you can actually identify — passionfruit, lychee, and raspberry — and sweetened via natural, low-glycemic ingredients like monk fruit. To top it off, BEHAVE donates 1% of online sales to causes that are chosen with customer input. We think that’s pretty sweet.
Why We Love It
Trust us when we say that BEHAVE gummies taste just as good as they look. Plus, bags of the sweet and super sour gummies each have 1 gram of sugar, 60 calories, and 4 grams of net carbs. In case you were wondering, that’s half the calories of a normal serving of candy, and a fraction of the carbs and sugar. You won’t feel bad about eating a whole bag in one go, though they’re satisfying enough to last through a few snack breaks. KCM’s Lisa said the bears are the perfect texture — and so yummy that she was shocked when she took a peek at the nutrition facts. Even KCM’s Ciara — a big skeptic of non-traditional sweeteners, including the natural kinds — was hooked.
