In a world overflowing with podcasts, three brothers saw a gap and decided to fill it. But Ben, Brett, and Jordy Meiselas aren’t exactly the usual suspects for launching a political media empire.
Ben is a powerhouse attorney and business partner to former NFL player Colin Kaepernick. Brett earned an Emmy for editing The Ellen DeGeneres Show. And Jordy? He’s an award-winning marketer with a sharp instinct for generating buzz.
Together, they launched the MeidasTouch Network (MTN) to cut through the noise and bring clarity — and maybe a little edge — to today’s polarized political landscape. What started as a passion project between siblings has grown into a media force, with over 4 billion views on YouTube alone. In an exclusive interview with Katie Couric, the brothers reflected on MTN’s beginnings, born during the uncertainty of the Covid-19 pandemic.
“We were trying to share our lived experience with everybody out there,” Brett said. “So when we saw something we thought was crazy, we’d just be like, ‘Isn’t this crazy, everybody? Are we all watching the same thing? Is it just us?’ I think for a while we were all just looking at each other like, ‘I don’t understand.’”
Now, they’re top podcasters, giving their more conservative counterparts a serious run for their money. In February, the brothers even unseated Joe Rogan, briefly claiming the title of the most popular podcast in the country.
While Jordy says they have also outpaced right-leaning commentators like Tucker Carlson and Charlie Kirk, he acknowledges that part of the other side’s effectiveness lies in its ability to create an almost inescapable feedback loop.
“It’s heavy funding from billionaires, and influence that then just trickles down into that ‘manosphere,” he said, referring to an online network of platforms promoting masculinity. “And once you get hit with things like Fox News clips, it’s an ecosystem that all feeds into itself. The algorithm takes it onto your social network so you really can’t escape it.”
For more of their thoughts on the ever-changing media landscape and Trump’s return to power, watch the full interview above.
