About Winky Lux
Makeup can be a way to cover up imperfections or insecurities — or it can be a source of joy. Welcome to Winky Lux, a high-quality, cruelty-free beauty and skincare line founded by two friends, Natalie Mackey and Nate Newman. They started the company in 2015 to bring more fun and lightheartedness to the cosmetics industry. Winky Lux celebrates makeup as a form of self-care, self-expression, and self-celebration. With a transparent supply chain, reasonable price points, and cruelty-free products that still pull their weight, Winky Lux wil add some cheer to your cosmetic kit.
Why we love them
Clean and playful, Winky Lux knows that makeup is something to be enjoyed, rather than endured. If you’re new to the brand, the Uni-Brow Universal Eyebrow Pencil is a great place to start: It has a cult-like following, thanks to the way it can make brows polished or dramatic, depending on your style. But for KCM, the lip collection is where the brand especially shines: KCM’s Alissa is obsessed with the extra-hydrating Lip Oil, and says this formula of avocado and sunflower oils, combined with Vitamin E, is a fun time if you want lips with a bit of shine and shimmer. We’re also obsessed with the Flower Balm Lip Stain. Winky Lux’s best seller, this vegan balm reacts to your lips’ pH level to create a shade of pink that’s unique to you.