Q&A: Katie Couric Brings Talking-Head Cred to the Short-Form Revolution


 

Dubbed “America’s sweetheart” during her 15-year stint as co-host of NBC’s “Today” show, Couric was the epitome of the morning-news-show anchor: unfailingly cheerful, exceptionally informed and quick-witted. By the time she became the first solo woman anchor of the “CBS Evening News” in 2006 (she left in 2011 after middling ratings), Couric was arguably TV news’ hottest star.

Now, more than a year after the end of a run as global news anchor at Yahoo, she’s betting she can forge a direct relationship with viewers and big brands.

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