Katie Couric’s recent Yahoo gig didn’t turn out that well. So now, she’s striking out on her own.
Couric is expanding her eponymous production company to focus on new stories spotlighting women. She made the announcement at the Cannes Lions festival, which focuses on advertising and creativity.
Katie Couric Media will launch with a short-form, female-focused online video series called Getting There. The show is co-produced by digital media site theSkimm and will air on its social media channels, which collectively have over two million followers.