The power of the podcast

With its growing audiences and unique star-making ability, the power of the podcast is undeniable. Podcasts — downloadable digital audio or video files — first appeared in 2003, but over the past few years the medium has experienced a boost in both popularity and options. Now it seems that everyone has a podcast — Shaq, Lena Dunham, even Snoop Dogg. I sat down with some of the top names in podcasting — Marc Maron (“WTF with Marc Maron”), Alec Baldwin (“Here’s the Thing With Alec Baldwin”), Anna Faris (“Anna Faris Is Unqualified”), and Jon Favreau (“Keepin’ It 1600” and “Pod Save America”) — to hear what drew them to turn on the mic and why they think people are tuning in.